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Role and Responsibilities
eCommerce is evolving fast and so are customer expectations. Traditional UX with predetermined and predictable outcomes, recommendation engines and static storefronts are no longer enough. Shoppers today are looking for intuitive, personal, and human-like experiences, where they can simply share what they need, and the journey adapts in real time to their unique context and preferences, just like interacting with a helpful person.
At Samsung Electronics, we're answering that call not by optimizing the old, but by inventing the new by focusing on human-centered, intelligent experiences. We’re not following a playbook, were writing it. At the forefront of a transformative shift in digital commerce, we're shaping the direction of next-generation eCommerce, where AI isnt just a tool, but the foundation of the entire buying experience.
This is the vision of Agentic eCommerce: a new paradigm where intelligent, autonomous AI agents dont just recommend, they reason, learn, and act. These agents redefine how products are discovered, evaluated, and purchased, creating shopping experiences that are seamless, adaptive, and deeply personal.
If you're excited by the idea of building something entirely new, where AI changes not just what people buy, but how they buy, join us. Help pioneer the intelligent eCommerce systems of tomorrow.
As an Applied AI Engineer, you’ll be at the helm of the latest AI innovations shaping the future of eCommerce. You'll lead technical direction while ensuring that AI systems solve real-world business problems. You thrive on first-principles thinking, with demonstrable product and business sense.
Collaborate closely with business stakeholders to prioritize and build AI-native experiences that directly impact key metrics like conversion, engagement, and customer satisfaction and architect, implement, and deploy Generative AI and LLM-powered systems to dramatically enhance the product buying journey and deliver measurable business ROI.
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Collaborate with external partners to evaluate AI solutions and assess capabilities that support Samsung's eCommerce initiatives.
Drive the development of autonomous agents that deliver hyper-personalized and intelligent shopping experiences at scale.
Leverage Generative Engine Optimization (GEO) to enhance how products are surfaced, ranked, recommended, and seamlessly purchased within an AI-native, Agentic eCommerce environment.
Skills and Qualifications
PhD or Master’s in Computer Science, Machine Learning, Statistics, Mathematics, or a related field
10+ years of industry experience with focus on building machine learning and AI-native solutions and platforms
Proven experience leading AI product development at scale, driving business impact and delivering real-world value
Deep expertise in ML frameworks (e.g., TensorFlow, PyTorch) and programming languages, Python, C++
Strong technical foundation in deep learning, NLP, unsupervised learning, LLM compute time inference and reasoning, e.g. CoT prompting
Hands-on experience with Generative AI and LLMs, with a track record of delivering business-critical AI solutions
Expertise in distributed computing, GPU/multi-GPU training, and large-scale data processing
Ability to translate business needs into technical solutions and ensure alignment between AI initiatives and business goals (e.g., increasing conversion, improving personalization, optimizing ranking)
Strong problem-solving mindset and the ability to build scalable solutions that drive product and business outcomes
Exceptional communication skills, with the ability to articulate complex technical concepts and their business implications to both technical and non-technical stakeholders
The salary range for this role, for candidates based in California, is expected to be between $265,500 and $280,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
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At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) orSEA_Accommodations_Ext@sea.samsung.comfor assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
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Market Strategy Development:
Lead the creation and execution of data-driven go-to-market strategies for new product launches and feature updates, ensuring alignment with business goals and brand messaging.
Conduct in-depth market research to understand consumer trends, pain points, and competitive landscape in the digital health industry.
Product Positioning & Messaging:
Develop clear and compelling product positioning, messaging frameworks, and value propositions that differentiate our products in the consumer health market.
Collaborate with product management and engineering teams to distill complex product features into benefits-focused messaging that resonates with target audiences.
Cross-Functional Collaboration:
Collaborate and coordinate with global and other internal stakeholders in marketing to ensure alignment between product offerings, US market customer needs, and overall marketing strategy.
Work closely with content, design teams to ensure consistent brand messaging and an integrated channel approach.
Campaign & Content Strategy:
Lead end-to-end marketing campaigns to drive awareness, acquisition, and engagement across digital channels
Develop a rich content calendar that includes product collateral, case studies, webinars, blogs, videos, and educational resources to engage users and showcase product benefits.
Customer Insights & Persona Development:
Gather customer and market insights to inform product roadmap decisions and to guide marketing and content strategies.
Performance Tracking & Optimization:
Define and track key performance metrics (KPIs) for all product marketing initiatives, ensuring they align with business goals and deliver measurable impact.
Conduct post-launch evaluations and continuously optimize strategies based on performance data and consumer feedback.
Candidate Characteristics
Passionate about improving health and healthcare transformation, creating great customer experiences, and solving problems
Highly motivated and self-driven
Organized, detailed, goal-driven, achievement oriented with a problem-solving mindset
High EQ and empathy skills with the ability to “read the room” in new and unfamiliar environments
Ability to quickly identify win-win opportunities, understand needs and priorities of different stakeholders, manage expectations, deescalate challenging dynamics with a view of short and long-term aims
Highly collaborative with an approach and ability to manage multiple internal and external stakeholders towards a shared goal.
Exceptional communication skills
Able to function independently while coordinating closely with the larger team
Able to think strategically and tactically
Thrives in a highly dynamic and changing work environment
Qualifications/Skills
Bachelor's degree in Marketing, Business, Communications, or a related field. Master’s degree or MBA is a plus.
7+ years of experience in product marketing or related roles, ideally within consumer health, digital health, or technology products.
Proven experience in go-to-market planning and execution for consumer-focused health and health care applications
Familiarity with digital marketing tactics, including SEO, SEM, social media, and email marketing.
Proficiency with marketing and analytics tools
Excellent written & oral communication skills with a proven ability to provide clarity in complex situations
Excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
Ability to work independently, quickly, and thoroughly to prioritize and complete tasks and meet deadlines
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