Director Global Media Strategy jobs at Salesforce in United States, Seattle

Job Category

Job Details

Engineering & Data Modeling

• Design, build, and manage large-scale datasets using SQL and dbt (Data Build Tool) to power dashboards, models, and self-serve analytics tools.

• Apply scrum-based engineering practices: peer code reviews, version control, technical documentation, and test coverage.
• Proactively identify and resolve data issues; troubleshoot joins, missing fields, or aggregation logic.
• Collaborate with data engineering teams to ensure data is modeled to serve both technical and business needs.

Dashboards & Reporting

• Build high-quality, visually intuitive dashboards and reports in Tableau.

• Develop business-ready reporting tools for use across regions, campaigns, vendors, and tactics.

• Support key business rhythms such as monthly/quarterly business reviews with insights and data deliverables.

• Continuously improve data assets for better performance diagnostics, forecasting, and goal tracking.

Analytics & Insights

• Extract insights from media and pipeline performance data across all stages of the B2B funnel.

• Conduct deep-dive analyses on campaign performance and spend efficiency.

• Identify key trends in spend, conversions, and ROAS across vendors, channels, and campaigns.

• Translate findings into clear, digestible, and actionable recommendations for marketing and media stakeholders.

Stakeholder Communication & Enablement

• Serve as a strategic liaison between Media Lab and our engineering and analytics partners.

• Deliver findings through live presentations, stakeholder briefings, and written narratives.

• Produce self-serve documentation: data dictionaries, metric definitions, and schema diagrams.

• Create short-form video tutorials and walkthroughs to help stakeholders navigate tools and dashboards.

• Lead live training and enablement sessions to empower teams with the knowledge to self-serve insights.

Technical Product Management

• Build and maintain project trackers, stakeholder update decks, and roadmaps for data-related initiatives.

• Partner with business and engineering teams to ensure alignment across data and reporting projects.

• Own stakeholder intake processes and help prioritize backlog items based on business impact.

• Ensure that the datasets and dashboards we deliver meet real user needs with clear, measurable value.

Qualifications

• 5+ years of experience in analytics or analytics engineering.

• 3+ years working with digital marketing data, preferably in a B2B SaaS context.

• Advanced expertise in SQL, dbt, and Tableau — including performance optimization and scalability.

• Proven success working with very large datasets and production-grade data pipelines.

• Demonstrated ability to create insightful, easy-to-use dashboards for non-technical audiences.

Experience and Attributes

• Deep understanding of the B2B marketing funnel, multi-touch attribution, and metrics like:

• Spend, Impressions, Clicks, Responses, MQLs, Pipeline, ACV.

• Ratios such as Spend:Pipeline, CTR, CVR, and interstage conversion rates.

• Comfortable working autonomously and managing ambiguous or evolving priorities.

• Clear and confident communicator who can translate complex data into impactful business insights.

• Skilled at managing cross-functional initiatives and driving stakeholder alignment.

• Experience working with (or closely alongside) paid media practitioners is a strong plus.

• Familiar with agile methods, sprint planning, and backlog refinement.

• You’ll be joining a small but elite team that has a significant impact on Salesforce’s global paid media strategy.

• You’ll get to build and own systems and processes that directly influence high-stakes decisions.

• You’ll work with a broad range of stakeholders — from engineers to senior marketing leaders.

• You’ll help shape how we scale our analytics and insights operations this year and beyond.

Bonus Points For

• Prior experience as a media analyst, media buyer, or digital campaign manager.

• Familiarity with Salesforce’s internal tools or marketing tech stack (Salesforce CRM, Datorama, Snowflake, dbt, Tableau).

• Experience with enablement content creation (videos, walkthroughs, training guides).

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and

If you require assistance due to a disability applying for open positions please submit a request via this.

Posting Statement

Job Category

Job Details

• Lead Marketing Measurement & Analytics:Implement and evolve robust marketing measurement frameworks tailored for Slack. Diagnose marketing’s pipeline influence by assessing key levers of impact, translating insights into actionable recommendations at the campaign and engagement level. Directly tie marketing efforts to their impact on pipeline and ACV growth.

• Drive Strategic Planning & Performance Optimization:Serve as a key driver in yearly and quarterly planning cycles to develop robust goals and targets for Slack Marketing tied back to pipeline and ACV impact.

• Strategic Cross-Functional Partnership:Cultivate deep partnerships across Sales Strategy, Product, Marketing demand generation teams, and central data teams. Act as a vital alignment bridge, translating data insights into clear, actionable recommendations bi-directionally.

• Drive regular updates, accountability and reporting on stated goals:Proactively track pipeline and ACV trends, identify areas of concern, and communicate critical insights to leadership through regular rhythm of the business cycles.

• Champion evidence-based decision-making

• 7+ years of professional experience preferably in marketing strategy, analytics, operations, and performance measurement within a B2B SaaS environment.

• Demonstrated ability to develop and implement robust marketing measurement frameworks that tie directly to business outcomes like pipeline and revenue.

• Strong analytical skills with the ability to translate complex data into clear, actionable insights and strategic recommendations.

• Experience in strategic planning, forecasting, and goal-setting for a marketing organization.

• Fluent in SQL, with the ability to independently explore complex data sources.

• Capable of building compelling data stories using Business intelligence (data visualization) tools such as Tableau or Looker is a plus.

• Excellent communication and collaboration skills, with a track record of building effective partnerships across sales, marketing, and data teams.

• Executive presence and presentation skills.

• Ability to thrive in a fast-paced, high-growth environment, managing multiple priorities with a focus on business impact.

• Familiarity with marketing demand generation and lead-to-revenue models.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and

If you require assistance due to a disability applying for open positions please submit a request via this.

Posting Statement

Job Category

Job Details

We’re looking for a strategic and operationally-savvy leader to manage our global partnership with our media agency of record. This role is critical to ensuring our agency delivers with excellence across paid media planning, execution, and reporting—driving performance, efficiency, and accountability across global and regional campaigns.

You will serve as the primary point of contact for the agency relationship, working cross-functionally with internal marketing stakeholders and agency teams to ensure alignment on scope, deliverables, timelines, and expectations. This is not a media planner or buyer role—it's about owning the partnership and ensuring the agency is fully equipped and accountable to deliver on our media goals.

Partnership & Relationship Management

• Serve as the primary business lead for the global AOR relationship, ensuring strategic alignment and operational efficiency.

• Facilitate regular operating rhythms (WBRs, QBRs, exec reviews) to drive transparency and accountability.

• Own agency onboarding, training, and integration across regional teams and stakeholders.

Performance & Operational Oversight

• Ensure the agency delivers against defined SLAs, campaign timelines, and budget targets.

• Partner with internal media strategy, analytics, and operations teams to ensure campaigns are planned, executed, and optimized effectively.

• Escalate and resolve issues quickly to avoid disruption to campaign timelines or outcomes.

Scope & Contract Management

• Oversee agency staffing plans, scope of work, and resource allocation across global and regional teams.

• Collaborate with procurement and legal on renewals, contract negotiations, and performance evaluations.

Cross-functional Alignment

• Act as a connector between internal stakeholders (media, brand, demand gen, field marketing, finance) and agency teams to ensure coordinated execution.

• Maintain centralized visibility into campaign briefs, priorities, and performance expectations across all clouds, OUs, and regions.

Requirements

• 7+ years of experience in marketing, media operations, or agency management within a complex global organization or agency.

• Proven experience managing large-scale media agency partnerships, ideally in a B2B or enterprise SaaS context.

• Strong understanding of digital media strategy, campaign workflows, and performance metrics (MDP, CPL, ROI).

• Excellent project management, communication, and stakeholder management skills.

• Ability to lead through ambiguity and drive alignment across matrixed teams.

Preferred Qualifications

• Experience working within or alongside global AORs (e.g., dentsu, Publicis, Omnicom).

• Familiarity with Salesforce, Workfront, or similar martech platforms.

• Strong analytical mindset with ability to interpret media performance data and agency reporting.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and

If you require assistance due to a disability applying for open positions please submit a request via this.

Posting Statement

Job Category

Job Details

You’ll serve as a key leader within the Global Media Org, guiding a team of strategists while partnering closely with Field Marketing, Product Marketing, Integrated Campaigns, and external media agencies. This role requires a strong grasp of the Salesforce business, advanced marketing fundamentals, and the ability to coach others while navigating cross-functional complexity.

Media Strategy & Execution

• Own the media strategy and investment plan for designated Salesforce cloud(s), partnering with internal stakeholders to align plans with business objectives.

• Interpret campaign briefs and translate them into tactical, cross-channel media plans that span upper and lower funnel touchpoints.

• Collaborate with channel owners (paid social, display, SEM, content syndication, etc.) to ensure executional excellence and performance optimization.

• Analyze media performance and share actionable insights regularly with Field Marketing, Integrated Campaigns, and Product stakeholders.

• Stay ahead of emerging media trends, AdTech innovation, and best practices to ensure strategic edge and continuous improvement.

Team Leadership & Capability Building

• Lead and coach a team of global media strategists; provide clarity of purpose, support professional growth, and foster a culture of ownership and high performance.

• Anticipate evolving skill needs and help shape the team’s structure and capabilities to meet future demands.

• Actively contribute to Media Lab’s strategy, operational rigor, and evolution of best practices across the function.

Cross-Functional Alignment & Influence

• Build trusted partnerships across Field Marketing, Campaigns, Product Marketing, Analytics, and Sales to ensure programs are aligned to key priorities and performance expectations.

• Represent media strategy in senior forums and campaign planning discussions; influence shared priorities using data and business rationale.

• Partner with external agency and AdTech providers to ensure delivery, innovation, and accountability across campaigns.

Required Qualifications

• 10+ years of experience in digital media, performance marketing, or integrated marketing strategy; B2B and/or SaaS experience highly preferred.

• Proven success in leading media planning and execution across multiple channels and audiences.

• Deep knowledge of marketing measurement frameworks, KPIs (e.g., MDP, pipeline, ACV), and experience presenting results to senior leaders.

• Strong collaboration and influencing skills, with the ability to drive alignment across complex, matrixed teams.

• Experience managing and developing high-performing teams.

• Proficiency in media tools and platforms (e.g., Tableau, Asana, Excel, DSPs, social platforms, etc.)

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and

If you require assistance due to a disability applying for open positions please submit a request via this.

Posting Statement

Job Category

Job Details

This role will be responsible for helping the Renewals teams deliver high performance, establishing a strong operational cadence to achieve our quarterly objectives, providing best-in-class business insights fed by a scalable data-driven approach and leading cross-functional transformational initiatives to take advantage of market opportunities.

• Propose, identify, & activate growth levers to help the Renewals teams meet their goals

• Design and interpret key performance metrics. Deliver insights & recommendations.

• Leverage data to identify and recommend areas of strategic focus for the global renewals teams

• Prepare recommendations for strategic decision making

• Partner with the business to align on goals, challenges, and data needed to support the strategy and proactively make recommendations

• Communicate risk clearly and take the lead in developing resolution strategies

• Work cross-functionally to develop growth plans for various geographies and market segments

• Help prepare and lead quarterly business reviews

Experience:

• 5+ years of relevant experience in sales operations, renewals operations, or management consulting, with strong exposure to B2B go-to-market strategy

• Proven success in sales strategy, renewals strategy, or business operations roles related to business metrics, operations, sales enablement, and revenue growth

• Degree or equivalent relevant experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Skills

• Strong executive presence and engagement skills

• Exceptional problem solving and analytical skills; demonstrated ability to structure complex problems, develop solutions, and craft high quality executive presentations

• Flexibility and ability to adjust on the fly to new demands; sense of urgency

• Confident communicator with attention to detail, oral, written, and presentation skills

• Ability to see the big picture, innovate, and adapt to change

• Knowledge of Salesforce products

• Knowledge of Renewals processes

• Self-starter motivated to go above and beyond the task at hand and succeed in a collaborative, fast-paced environment

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and

If you require assistance due to a disability applying for open positions please submit a request via this.

Posting Statement

Job Category

Job Details

• Gold-Standard Dashboards: Develop and deliver insightful dashboards that serve as the single source of truth for key metrics, including ACV, pipeline, NNAOV, and forecasting.
• Efficient Data Models: Build efficient and performant data models using tools like Snowflake, Tableau Prep, or Tableau Relationships to ensure a clean, reliable, and scalable foundation for all reporting.
• Data Stewardship: Act as a data steward, ensuring the integrity and timeliness of critical sales data. You will also work directly with our audience to address technical issues or implement feedback suggestions to continuously improve the reporting experience.
• Strategic Collaboration: Partner with cross-functional teams within Sales Operations and beyond to define consistent reporting standards and best practices.

• Tableau Expert. You have extensive hands-on experience ( 2+ years) in building complex, performant, and user-friendly Tableau dashboards. You can visualize data in a way that drives clear, actionable insights for a global audience.
• Data Driven. You have a strong background in data analysis and are proficient in writing SQL queries to pull and validate data from relational databases.
• A Project Leader. You have a proven ability to lead projects from conception to completion, managing multiple priorities and stakeholders in a fast-paced environment.
• Strategic Thinker. You can see beyond the data to provide strategic recommendations and insights that guide business decisions.
• Meticulously Organized. You are passionate about process, documentation, and establishing best practices to ensure the long-term success and scalability of the reporting infrastructure.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and

If you require assistance due to a disability applying for open positions please submit a request via this.

Posting Statement

Job Category

Job Details

You will:

• Define and Execute Strategy:Work closely with Salesforce Product Management and Marketing to outline and implement comprehensive strategies and content that clearly articulate our marketing vision internally and externally for ISV, OEM, and strategic partners.

• New Partnership Promotion:Collaborate closely with our partner Business Development team to craft messaging and promotion strategies for new partnerships, ensuring clear and compelling narratives for prospective and existing ISV, OEM and strategic partners.

• Content & Messaging Leadership:Develop compelling external content, messaging, and visual presentations that help our internal teams drive partner revenue. This includes first call decks, event content, website copy, blog posts, thought leadership research, promotional materials, and customer case studies. You will also lead messaging efforts for the broader Partner Marketing organization, ensuring consistency and impact.

• Cross-Functional Collaboration:Partner daily with Product Marketing teams to build content, monitor performance, deliver presentations to diverse audiences, become a product expert, and conduct market research. You'll also collaborate with wider Cross-Cloud Product Marketing, Events, Corporate Marketing, Analyst Relations, PR, and Research teams to execute integrated content and programs. You will be an active and contributing member of the Partner Marketing leadership team.

• Product Expertise & Evangelism:Become a relative expert on the overall market landscape and the Salesforce Platform suite of products, with a strong technical understanding of its capabilities and how partners can leverage them to build innovative solutions, including those utilizing Agentforce. You'll be comfortable presenting to small and large groups, generating excitement and mindshare with various internal teams, and will be looked to as a go-to expert. You'll also champion partner success on our marketplaces like AppExchange and AgentExchange.

• Performance Monitoring:

• 10+ years of experience in Product Marketing or Industry Marketing, with at least 5 years in a technology company.

• Demonstrable experience with, knowledge of, and passion for digital marketing, advertising, data, and technology.

• Strong technical acumen and the ability to understand and articulate complex platform capabilities, including Agentforce, and how they enable partners to build and list solutions on AppExchange and AgentExchange, to both technical and non-technical audiences.

• Highly analytical with a strong intellectual curiosity for using data to inform strategy and execution.

• Exceptional communication, storytelling, and presentation skills, with the ability to tailor messaging to different audiences and functions; proven ability to simplify complex concepts.

• Proven track record in crafting compelling product positioning and messaging.

• High energy, compelling presenter, innovative, and creative mindset.

• Strongrelationship-building,problem-solving, and strategic thinking skills.

• Ability to successfully drive projects with minimal guidance and present to leadership.

• Self-motivated, comfortable with rapid change and thrives in a fast-paced environment.

• Bachelor's degree.

If you require assistance due to a disability applying for open positions please submit a request via this.

Posting Statement