Media Management Lead Personal Health Growth Region jobs at Philips in Malaysia, Petaling Jaya

Job Title:Head of Social Commerce & Content, Personal Health JAPAC

We are seeking a dynamic and innovative Head of Social Commerce and Content to lead our efforts in driving consumer engagement, brand loyalty, and revenue growth through social media platforms and content strategies. This role requires a deep understanding of the intersection between social commerce, content creation, and the personal care market. You will be responsible for crafting and executing strategies that leverage social media, influencer partnerships, and compelling content to convert followers into consumers while strengthening the brand’s social commerce presence.

Your Role:

Social Commerce Strategy:

• Working with local district and country teams develop and execute a comprehensive social commerce strategy to drive direct sales through social media platforms.
• Identify and leverage new tools, platforms, and trends in social shopping (e.g. Instagram Shopping, TikTok Shop, live shopping).
• Collaborate with e-commerce and marketing teams to create seamless shopping experiences from social media to checkout.
• Identifying new opportunities to drive commerce and brand engagement, based on evolving customer and cultural trends, including a focus on reaching younger and more diverse audiences.
• Partnering across functional teams (including Media, Insights, Content, Finance) to drive process improvement and efficiency.

Content Strategy and Creation:

• Lead the development of engaging, high-quality content tailored for diverse social media platforms.
• Oversee the production of videos, graphics, live streams, and written content to showcase products and brand identity.
• Create a cohesive content calendar aligned with product launches, campaigns, and key marketing moments.

Influencer and Community Engagement:

• Build and manage relationships with influencers, creators, and brand ambassadors to amplify social commerce efforts in the strategic countries of JAPAC zone.
• Oversee user-generated content (UGC) initiatives and foster an engaged online community.
• Track and analyze the impact of influencer campaigns on brand visibility and sales.

Revenue and Performance Management:

• Drive measurable revenue growth through social commerce initiatives.
• Set, monitor, and report on key performance indicators (KPIs) such as engagement rates, conversion rates, and sales.
• Use data analytics to optimize campaigns and content strategies for maximum ROI.

Cross-Functional Collaboration:

• Partner with regional commercial, product, marketing, and e-commerce teams to align social commerce efforts with broader business objectives.
• Collaborate with customer service to ensure prompt responses to inquiries and a seamless shopping experience.
• Work with IT and platform teams to integrate social commerce tools and features.

You're the right fit if:

• You have Bachelor’s Degree in Marketing/ Communications/ Business or a related field (MBA preferred).
• 12+ years of experience in social media, content creation, or digital marketing, with at least 3 years in a leadership role.
• Experience in consumer electronics or a similar fast-paced, innovation-driven industry is highly desirable.
• Deep understanding of social media platforms (TikTok, YouTube, META, etc.) and their commerce capabilities.
• Expertise in content creation and storytelling, with a strong portfolio of successful campaigns.
• Strong analytical skills with experience in using tools like Google Analytics, Sprout Social, or similar platforms.
• Excellent leadership, communication, and interpersonal skills.
• Passion for personal care and healthcare and staying ahead of digital marketing trends.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business .
• Discover our rich and exciting history .
• Learn more about our purpose .

Strategic Planning and Execution:

• Develop and implement a 3-year Joint Business Plan with top E-Commerce retailers focused on collaborative growth and strategic partnerships.
• Define and manage the annual financial plan to achieve revenue targets and optimize investment on E-Commerce platforms.
• Establish and refine the go-to-market strategy for marketplaces including third-party selling, ensuring alignment with overall business objectives.

Cross-Functional Leadership:

• Lead a cross-functional team to drive project execution, ensuring integration and synergy between sales, marketing, IT, and operational functions.
• Manage direct reports and business partners in executing E-Commerce strategies that align with the company’s vision and market needs.
• Coordinate with international teams to leverage global insights and best practices, adapting them for local implementation.

Marketplace Management:

• Oversee the operational and strategic aspects of marketplace (third-party) selling, including seller relationship management, product listings, customer service, and logistics.
• Enhance platform visibility and seller ratings through optimized listings, improved marketing techniques, and superior product offerings.

Data and Analytics:

• Utilize data analytics to monitor performance metrics across E-Commerce platforms and marketplaces, using insights to drive business decisions and strategic adjustments.
• Develop and oversee the implementation of tech and tool requirements necessary for effective marketplace management and analytics capabilities.

Innovation and Growth:

• Identify and capitalize on new opportunities for expansion and improvement across E-Commerce platforms.
• Stay abreast of industry trends, competitor activities, and technological advancements to continually enhance the E-Commerce and marketplace strategies.

You're likely the right fit if you possess

• Bachelor's degree in Business, Marketing, E-Commerce, or a related field; Master's degree preferred.
• Proven experience in e-commerce and marketplace management, preferably within the JAPAC region. Experience in China is a plus
• Demonstrated success in developing and executing GTM strategies for online retail and third-party selling platforms.
• Experience in building and managing Joint Business Plans with major e-commerce retailers.
• Familiarity with the e-commerce landscape, consumer behaviour, and digital marketing trends in JAPAC.
• Strong understanding of e-commerce platforms, marketplace dynamics, and digital sales channels.
• Proficiency in data analysis, financial modelling, and budget management1.
• Knowledge of e-commerce enabling technologies, including CRM, CMS, ERP, and analytics tools.
• Experience with digital marketing tools and techniques, SEO/SEM, and social media marketing.
• Excellent leadership and team management abilities.
• Strong communication and negotiation skills.
• Strategic thinking and problem-solving capabilities.
• Ability to work collaboratively in a cross-functional and multicultural environment.
• Adaptability and resilience in a fast-paced and evolving market landscape.

How we work together

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business .
• Discover our rich and exciting history .
• Learn more about our purpose .

Your Role

As Business Head

• Responsible for complete P&L - Revenues and Profitability of the Business
• Developing and Driving Business Strategy & Roadmap
• Product Development, Pricing & Strategy
• Developing and Driving Channel Strategy (across TT, MT, E-com, other Emerging channels)
• P&L, Cost Management and Financial Operations

As Marketing Head

• Marketing strategy and planning
• Brand Management: Positioning, communication etc.
• ATL/BTL
• Expert on insights/value propositions/ Digital
• Product Portfolio Management
• Driving Business (P&L) & Local for Local

You're likely the right fit for the role if you possess

• 12+ years of overall work experience out of which 2-4 years in a leadership role is a must
• M.B.A. from a premier B-School
• Strong marketing exposure with large Consumer Durable/FMCG organizations (exposure to both ATL & BTL and DIGITAL is preferable)
• Prior P&L responsibility for a business is a must
• Experience in Brand/Portfolio development & activation (upstream & downstream marketing)
• Expertise in Marketing across diverse channels (Including Digital)
• Experience / Worked in Matrix reporting set up
• Working with diverse/multiple category teams across geographies
• Excellent people, interpersonal & influencing skill

How we work together

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business .
• Discover our rich and exciting history .
• Learn more about our purpose .

Your Role

• Develop and oversee the Growth Region media strategy, advising on budget allocation, planning, and buying decisions to optimize ROI and drive business growth, ensuring alignment with overall objectives and marketing strategies.​
• Conduct ongoing research and analysis to stay abreast of industry trends, leveraging data insights to inform strategic media planning and buying decisions for optimal campaign performance.​
• Implement frameworks for advertising budget management in districts, ensuring efficient allocation and utilization to maximize ROI and campaign effectiveness.​
• Cultivate and nurture relationships with media outlets and vendors, negotiating favorable rates and placements to enhance organization's brand visibility and reach.​
• Generate and deliver regular reports on media campaign performance, utilizing advanced analytics to derive actionable insights and inform future strategic decisions for continuous improvement.​
• Collaborate with business and Consumer Direct Marketing Leaders, to craft and implement media strategy frameworks for campaigns, ensuring seamless adaptation and activation in various districts.​
• Develop and disseminate guidance and frameworks for best practice strategies and activation principles aligned with the media strategy, empowering business and market teams to enhance their media planning capabilities.​
• Partner with the media agency to devise a continuous improvement plan, integrating relevant media capabilities within district/Zone teams to facilitate best practice media planning and strategy execution.​
• Create a test and learn framework in conjunction with the media agency, enabling district/Zone teams to iteratively improve against reach and sales goals through ongoing experimentation and optimization efforts.

You're likely the right fit for the role if you possess

• 10+ years of media management experience from both brand and agency sides.
• Background in consumer goods industry
• Bachelor’s Degree holder
• Excellent people, interpersonal & influencing skill

How we work together

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business .
• Discover our rich and exciting history .
• Learn more about our purpose .