Senior Designer Brand Licensing jobs at Philips in China, Shanghai

Job Description

• Proactively drive the quality of our brand expression through timely activation and facilitation at the right level with our license partners.

• Enable deployment of brand governance with appropriate tools and capabilities.

• Review the quality of the licensee’s brand expression across touchpoints.

• Review and sign off on Design Identity Documentation and facilitate Brand Identity creation

• Address any issues or opportunities around brand quality.

• Develop and maintain relationships with the GBL business partners.

• Develop and maintain relationships with licensees, design, and brand stakeholders.

• Align with other BL portfolios/teams where needed.

• Drive the Philips Design language on materials, finishing, product, and user interface design

• Applies creative expertise at a higher complexity project or program level, demonstrates a high level of content specialization within the domain, and contributes innovative solutions and insights to advance project objectives, achieve impactful results, and establish standards and content that persist across projects.
• Ensures the implementation of user-focused strategies, innovations, solutions, and experiences, and conducts user testing and validation to ensure effectiveness and enhance overall user satisfaction.

• Reviews and creates design solutions with a holistic approach, considers ecosystems and interdependencies, and ensures that the design addresses not only individual components but also their integration and impact within the broader context.

• Reviews and creates visuals and prototypes that articulate design concepts and interactions, refining them iteratively based on feedback received, ensuring alignment with user needs and project goals.

• Promotes effective collaboration by fostering co-creation approaches between Design and business stakeholders, ensuring alignment of goals and facilitating the exchange of ideas and perspectives to drive innovative solutions and enhance the overall user experience.

• Performs larger, more complex projects, possesses the ability to influence and create conducive conditions for success within the immediate environment, and demonstrates leadership and strategic thinking to drive impactful outcomes.
• Works within moderate complexity project constraints, including budget and time limitations, ensures high design quality standards are maintained, and demonstrates adeptness at delivering results promptly without compromising on excellence.

• Performs moderate customer and user experience research by conducting user interviews, surveys, and usability testing, gathering insights crucial for informing design decisions and ensuring the creation of user-centric solutions.
• Initiates and carries out comprehensive analysis and research activities, uncovers deeper insights, contributes valuable input that drives the development of innovative and user-centered design solutions, and fosters growth and proficiency in both research methodologies and solution ideation.
• Acts as a field expert, takes ownership of knowledge creation and management within the organizational context, actively contributing to the advancement and dissemination of expertise to support organizational objectives and enhance collective understanding.

• Participating in quarterly business and functional performance reviews and all other BL team reviews throughout the calendar year.

• Contribute/participate in the BL team – support active contribution to the strategy, ways of working, and innovation agenda.

• Participate in the BL Design team – actively contribute to the ways of working, innovation agenda, and operational needs related to the design role and contribution.

Minimum required Education & Skills:

• Bachelor's / Master's Degree in (Product) Design, Interaction Design, Visual Design, UX Design, or equivalent.
• 10 Years of Experience in the industry.
• Great team worker. Excellent empathetic, interpersonal, and influencing skills.
• Excellent written and spoken English and Mandarin.
• Excellent communication skills. Prolific in presenting and dealing with higher-level businesspeople as well as on-the-ground designers.
• A consumer electronics design experience expert with knowledge of managing brand-based design programs and portfolios, preferably across different touchpoints including product, UX, packaging, and marketing materials

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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• Learn more about .
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care .

• Performs moderate customer and user experience research by conducting user interviews, surveys, and usability testing, gathering insights crucial for informing design decisions and ensuring the creation of user-centric solutions.
• Initiates and carries out comprehensive analysis and research activities, uncovers deeper insights, contributes valuable input that drives the development of innovative and user-centered design solutions and fosters growth and proficiency in both research methodologies and solution ideation.
• Reviews and creates design solutions with a holistic approach, considers ecosystems and interdependencies, and ensures that the design addresses not only individual components but also their integration and impact within the broader context.
• Reviews and creates visuals and prototypes that articulate design concepts and interactions, refining them iteratively based on feedback received, ensuring alignment with user needs and project goals.
• Applies creative expertise at a higher complexity project or program level, demonstrates a high level of content specialization within the domain, and contributes innovative solutions and insights to advance project objectives, achieve impactful results, and establish standards and content that persist across projects.
• Ensures the implementation of user-focused strategies, innovations, solutions, and experiences, and conducts user testing and validation to ensure effectiveness and enhance overall user satisfaction.
• Promotes effective collaboration by fostering co-creation approaches between Design and business stakeholders, ensuring alignment of goals and facilitating the exchange of ideas and perspectives to drive innovative solutions and enhance the overall user experience.
• Acts as a field expert, takes ownership of knowledge creation and management within the organizational context, actively contributing to the advancement and dissemination of expertise to support organizational objectives and enhance collective understanding.
• Performs larger, more complex projects, possesses the ability to influence and create conducive conditions for success within the immediate environment, and demonstrates leadership and strategic thinking to drive impactful outcomes.
• Works within moderate complexity project constraints, including budget and time limitations, ensures high design quality standards are maintained, and demonstrates adeptness at delivering results promptly without compromising on excellence.
Bachelor's / Master's Degree in (UX) Design, Interaction Design, Visual Design, Computer Science Engineering or equivalent.Onsite roles require full-time presence in the company’s facilities.Indicate if this role is an office/field/onsite role.
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Corporate Communications

• Develop and execute integrated corporate communications strategies that enhance visibility and protect reputation across Greater China.

• Lead corporate storytelling and messaging for key company priorities; ensure alignment with global guidance and local market realities.

• Manage high-impact corporate campaigns and milestone announcements, coordinating cross-functional inputs

• Build and maintain relationships with tier-1 national/trade media; oversee briefing materials, Q&A, and corporate content for media use.

ESG Communications & Program Management

• Define and localize the ESG narrative in line with global sustainability commitments and China’s policy agenda.

• Plan and deliver ESG initiatives and multi-stakeholder programs with measurable outcomes (e.g., partnerships with NGOs, industry bodies, public-private initiatives).

• Engage external stakeholders (associations, NGOs, academia) to amplify ESG impact and credibility.

• Oversee ESG storytelling and reporting to ensure accuracy, transparency, and alignment with global frameworks.

Internal Alignment (non-BU facing)

• Guide internal alignment on key corporate and ESG narratives in partnership

• Provide content guidance and governance so internal materials reflect corporate narrative and reputation guardrails.

Governance & Ways of Working

• Establish processes, calendars, and guidelines for corporate/ESG communications; track progress and continuously improve.

• Coordinate with Brand to ensure consistency of tone, voice, and expression across owned and earned channels.

• Bachelor’s/Master’s in Communications, Journalism, Public Relations, Sustainability, or related field.

• 12+ years of progressive experience in corporate communications, ESG/sustainability communications, public affairs, or related fields in multinational environments.

• Demonstrated success in media reputation building, issues/crisis management, and ESG stakeholder engagement in China.

• Excellent bilingual writing and storytelling (Mandarin & English); ability to counsel senior stakeholders.

• Strategic, calm under pressure, and execution-strong with clear ownership mentality.

Senior Product Sales, IGT-S

Your Role:

Deliver pre-sales support to further grow Image Guided Therapy-System (IGT-S) business and help potential customer better understand product features & benefits and service to their particular needs which make difference among competitors.

• Supports sales in driving overall business and product deal support by providing clinical and technical product (modality) expertise on the product / modality across the accounts.
• Participating in defining and controlling of the implementation of the business policy, pricing strategy and product/modality to be sold by the BU in the region according to established guidelines.
• Working together with sales to implement marketing and sales plans including business partner/sales training, selling strategy alignment, reference sites, KOL, promotion activities and customers experience management
• Assisting sales with customer presentations specifically focused on the clinical and technical components of the value proposition.
• Understanding and addressing competitive positioning and marketing strategy of respective product / modality, and supports where needed in identification of the tender strategy and quotation
• Supporting the Account Managers and District Managers in achievement of business goals including balanced selling and BG/BIU AOP attainment and validating product forecasts.
• Preparing and delivering accurate business forecasting on a monthly via accurate lead and opportunity management
• Monitoring competition and changes in the industry, and provides effective feedback to the sales and marketing organizations that include suggestions for expanding product offerings.
• Driving continuous improvements via Lean Key performance indicators

You are a part of

You’re the right fit if:

• Bachelor degree in Medical science or engineering technology
• Sales and marketing experience
• Strong leadership
• Excellent presentation, communication and follow up skills
• Proven ability to work effectively within a team-selling environment

Your responsibilities

• Responsible end to end for the optimal usability of at least one product, thus securing high use-quality through meticulous attention to detail.
• Creates use scenarios and conducts usability risk management and UFMEA to identify and capture potential use errors, ensuring product design minimizes user risks and enhances overall user experience. The Usability Designer has ownership of these deliverables from concept through product development and post-market.
• Compiles Human Factors Engineering (HFE) report to showcase completion of usability activities, ensuring the product's safety and efficacy through documented evidence of successful usability engineering processes, in compliance with legal regulations (FDA, IEC 62366.1, EU-MDR, NMPA), as well as Philips internal Quality Systems.
• Analyzes the cognitive, physical, and situational contexts of product usage through a systems thinking approach and conducts workflow and task analyses to map out efficient processes.
• Conducts meetings with R&D cross-functional teams and interfaces with (Clinical) Marketing, as well as the broader design team and the usability peer community, while managing dependencies within relevant processes.

• Provides recommendations and guidance for design enhancements to user experience designers, product designers, and development teams, contributing expertise to improve product functionality and user satisfaction.
• Remains flexible on changing scope and identifies challenges pro-actively.
• Stays on top of developments and insights regarding medical device regulations for all markets.
• Complies with legal site agreements, including non-disclosure, safety risk assessment, insurance, informed consent, and professional service agreements.
  

We are looking for

• A usability designer with a high quality bar, who has a particular passion for the medical domain.
• An academic background in industrial design, or cognitive science/psychology with focus on Human-Computer Interaction or human factors, or equivalent.
• Over 5 years progressive experience as usability (human factors) specialist or related, experience managing stakeholders in complex environments is preferred.
• Expert knowledge of usability methodologies, processes and standards, particularly medical device regulations (NMPA, FDA, IEC 62366.1, EU-MDR).
• Understanding of (academic) design of experiments and statistical analysis.
• Experience in the end to end process of creation of products from requirements analysis to validation.
• Great communication, collaboration and leadership skills to perform with multidisciplinary and international (management-) teams.
• Proficient in English language in both speaking and writing.

Beneficial skills:

• Understanding of Quality System Regulations (QSR);
• Understanding of Risk Management process;
• Understanding of Agile product development;
• A getting-things-done mentality;
• Pro-active mindset.

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about .
• Discover .
• Learn more about .
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care .

You are responsible for

For this role specifically we are looking for a candidate with relevant experience in de field of UX design for Artificial Intelligence, combined with the following generic competences:

• [analysis/research] Understanding people, business and societies, framing the problem with a strong focus on user needs and requirements
• [creation/validation]
• [process/delivery] Executing on scope, driving own efficiency, delivering appropriate design quality within budget and project parameters
• [stakeholder focus] Focusing on the customer, collaborating, partnering and co-creating with internal and external stakeholders, with clear and impactful communication and articulation of design decision making
• [team] Contributing to effective teamwork, receiving guidance and being a pro-active team player, offering a point of view

To succeed in this role, you should have the following skills and experience

• Bachelor or Masters degree in Design, Design Research or related discipline, or equivalent professional Design training experience.
• Minimum 5+ years of relevant professional experience.
• Demonstrable design or design research experience from relevant companies, agencies, institutions or own consultancy.
• Experience with complex systems for professional use in a regulated environment like in healthcare is preferred.
• Understands and applies broader business and market context, able to synthesize different perspectives and reframe the design challenge.
• Independently drives and executes design solution creation within a project team, thinking holistically in eco-systems.
• Independently leads design delivery in projects of average complexity with good understanding of budget and time constraints, driving efficiency and holding project level design quality reviews.
• Works together with or consulting project stakeholders, actively managing relationships and challenging the status quo to drive innovation and step-up for the user.
• Effectively guides internal and external resources on project basis.
• Experience with Figma, Sketch, MS Office and prototyping tools, being flexible in adapting towards new tools and way of working.
• Experience with UX design for Artificial Intelligence and associated interaction design paradigms.
• Experience with Agile way-of-working, Scrum methodology and SAFe.
• Fluent in English and Chinese, both written and verbal.
• Willingness and ability to travel to customers globally.

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