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The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $123,500 to $212,850
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What you'll do
Define and drive the design vision for onboarding and compliance platforms at a global scale
Lead, mentor, and inspire multiple design teams, fostering innovation, inclusivity, and design excellence
Partner with executives and cross-functional leaders to align design with business growth and compliance
Collaborate across teams to balance global consistency with user- and region-specific needs
Champion user-centered solutions with executives and senior stakeholders, influencing priorities and trade-offs
Serve on the Platforms & Tools leadership team, shaping strategy and driving alignment across critical initiatives
Pioneer innovative solutions—including AI and automation—for onboarding, verification, and regulatory workflows
What we’re looking for
15+ years in product design, with 5+ years leading design teams at scale
Experience designing global, multi-market platforms in regulated industries
Portfolio showing large-scale transformations with measurable business and customer impact
Executive presence with strong communication and influencing skills across functions and geographies
Expertise in design systems, workflow design, and operational excellence
Passion for financial inclusion and building trusted, accessible, and compliant experiences
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $188,000 to $323,950
Our Benefits:
Any general requests for consideration of your skills, please

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Lead the development and global implementation of PayPal’s brand strategy—rooted in customer insight, competitive positioning, and company vision.
Own and evolve the brand’s core elements: voice, tone, behavior, narrative, naming, architecture, and design systems—ensuring alignment across geographies, channels, and audiences.
Drive brand governance and brand architecture across PayPal’s product and services portfolio, balancing consistency with local and cultural relevance.
Set the creative vision and define the bar for excellence in PayPal’s brand storytelling, advertising, and communications.
Inspire internal and external creative teams to deliver bold, emotionally resonant work across integrated campaigns, content, and experiences.
Champion the use of design, language, and digital innovation to bring the brand to life across every customer interaction.
Architect and launch cross-functional, insight-led global campaigns that drive measurable brand and business outcomes.
Ensure brand marketing and product marketing are seamlessly aligned, with cohesive narratives spanning paid, owned, earned, and in-product channels.
Optimize go-to-market strategies in collaboration with media, performance marketing, and regional teams.
Collaborate closely with Product, Communications, Customer Experience, and Executive Leadership to embed brand thinking across the organization.
Guide consistent implementation of brand voice and standards across web, app, CRM, service, and partner experiences.
Leverage brand health metrics, market research, and cultural intelligence to identify new opportunities and guide strategic decision-making.
Develop and present actionable performance insights to executive leadership; iterate creative strategies based on results.
Build, lead, and mentor a high-performing global brand and creative team—cultivating a culture of creativity, curiosity, innovation, and accountability.
Promote creative experimentation and continuous improvement, supported by strong operational rigor.
Bring a forward-looking perspective to brand building, actively exploring emerging platforms, AI technologies, and digital tools to scale creative impact.
Identify ways to leverage AI to increase creative effectiveness, enhance storytelling, and streamline workflows.
14+ years of progressive experience in global brand strategy, marketing, and creative leadership within high-growth or Fortune 500 organizations.
7+ years in senior leadership roles managing multidisciplinary brand, design, and creative teams.
Demonstrated success driving brand transformation and leading large-scale global brand campaigns with quantifiable impact.
Expertise in brand positioning, narrative development, identity systems, tone of voice, and integrated marketing strategy.
Strong executive presence and influence, with the ability to align diverse stakeholders and present confidently at the C-level.
Deep understanding of consumer research, brand health tracking, and campaign analytics.
Passion for creativity, innovation, and culture—with a demonstrated ability to leverage AI and emerging technology to elevate brand effectiveness and efficiency.
Experience in fintech, technology, lifestyle, or other consumer-driven global industries strongly preferred.
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $188,000 to $323,950
Our Benefits:
Any general requests for consideration of your skills, please

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Essential Responsibilities:
Expected Qualifications:
Additional Expectations
Profile of the Ideal Candidate
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $137,500 to $236,500.
Our Benefits:
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Any general requests for consideration of your skills, please.

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Essential Responsibilities:
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Day to Day work:
localize,publish, and test live notificationsglobally and at scale. Continually improve and streamline the notifications publishing process to ensure efficiency and quality.
almost everyPayPal product teamand adjacency(including Venmo, Zettle, Xoom,Fastlane) that require System Notifications
As the "last line" before an email is pushed to production, the PE must ensure System Notifications templates are working as expected andhasthe requisite localization files to betriggered inlive as expected.
Be the first line of defense for live issues:monitorSlack help channels (primarily#help-system-notifications,#bethecustomer-paypal)to debug live issues, communicate with stakeholders, and rapidly implement bug fixes
Analyze throughput blockers andstrategize with Engineering to improve workflows and content storage solutions
Prototype and test new and existing React components used in templates by PayPal Product teams
design vision
Be a gatekeeper forPayPal’s content standards, including voice and tone.Ensure Product teams are adhering to best practices and following guidelines set by Legal and
Preferred Qualifications:
Familiarity with application development and dev ops
Experience with Jira, GitHub, JSON, Figma, GitHub CLI
Knowledge of React or other JavaScript frameworks
Able to automate processes using tools APIs
Excellent critical thinking skills
Being at ease managing multiple projects, setting stakeholder expectations, workingindividually
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $111,500 to $191,950
Our Benefits:
Any general requests for consideration of your skills, please

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Essential Responsibilities:
Expected Qualifications:
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $100,500 to $173,250
Our Benefits:
Any general requests for consideration of your skills, please

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Essential Responsibilities:
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Go-to-Market Planning & Execution
Own the Marketing brief development for all Global Monetization and US Commercial initiatives and ensure a 360 GTM approach for all program (PR, CRM, web/app merchandising and Marketing ATL and BTL media )
Lead the end-to-end GTM process for consumer marketing initiatives including Global monetization initiatives and US —from defining the opportunity and audience, to planning, launch, and post-launch measurement.
Support the design and development of the overall Paypal USA consumer calendar with consumer moments that matter for Paypal USA including promotions, big rocks and product enhancement in the pipeline and launch dates and how all these come together from an integrated gtm perspective.
Partner with Product Marketing, Product Management, Brand, and Lifecycle teams to create unified GTM plans that integrate awareness, acquisition, engagement, and retention objectives.
Translate business goals into actionable marketing plans with clear milestones, owners, and success metrics.
Serve as the primary orchestrator of launch readiness—ensuring creative assets, messaging, media plans, CRM campaigns, and measurement frameworks are aligned and delivered on time.
Develop and maintain GTM playbooks, templates, and workflows to standardize best practices and drive operational excellence.
Cross-Functional Alignment
Act as the central point of coordination between U.S. Consumer Marketing and key cross-functional partners (Product, Brand, Media, Analytics, Operations, Legal, and Regional Teams).
Facilitate alignment on objectives, target audiences, messaging hierarchy, timelines, and KPIs.
Lead recurring GTM syncs, readiness reviews, and post-launch retrospectives to drive accountability and shared learning.
Partner closely with Analytics and Insights teams to evaluate performance and identify opportunities for optimization and iteration.
Communicate clearly and consistently with stakeholders and leadership—providing visibility into timelines, progress, risks, and results.
Strategy, Insights & Optimization
Support ongoing campaign optimization through test-and-learn frameworks, creative testing, and channel performance analysis.
Ensure all consumer GTM activities are consistent with PayPal’s brand standards, regulatory requirements, and compliance guidelines.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, or related field.
5+ years of experience in consumer marketing, go-to-market strategy, or integrated campaign management.
Proven experience leading GTM planning and execution in a matrixedorganization—preferablywithin fintech, payments, or consumer technology.
Strong project management and organizational skills, with the ability to manage multiple initiatives and stakeholders simultaneously.
Exceptional communication and collaboration skills—adept at bringing diverse teams together toward a unified goal.
Strong analytical mindset with experience using data to inform decisions and optimize outcomes.
Comfortable working in a fast-paced, dynamic environment where priorities shift quickly.
Experience leading GTM initiatives for digital consumer products or app-based ecosystems.
Experience managing or coordinating large, cross-functional campaign launches.
Familiarity with CRM, marketing automation, and analytics tools (e.g., Salesforce, Tableau, Looker, Google Analytics).
MBA or equivalent business/strategic experience.
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $100,500 to $173,250
Our Benefits:
Any general requests for consideration of your skills, please

Share
Essential Responsibilities:
Expected Qualifications:
Travel Percent:
The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .
The US national annual pay range for this role is $123,500 to $212,850
Our Benefits:
Any general requests for consideration of your skills, please
These jobs might be a good fit