Senior Ai Content Marketing Manager jobs at Monday in Israel, Tel Aviv-yafo

About the role

• Own and grow high-budget paid social and video campaigns aimed at B2B buyers, from strategy to execution to reporting
• Collaborate weekly with stakeholders in the US, UK, and ANZ to align messaging, offers, and pipeline goals
• Spot new opportunities, from untapped audience segments to fresh ad formats, and test them rapidly
• Plan, launch, and optimize multi-platform social campaigns that hit pipeline ARR targets.
• Run systematic A/B tests on audiences, creatives, bidding strategies, and landing pages to improve conversion rate.
• Present weekly performance analysis to regional stakeholders, highlighting trends and next steps.

Requirements

• 3+ years hands-on experience running paid social campaigns for B2B products (preferably SaaS) at scale.
• Proven success managing monthly budgets of $100k+ across multiple geographies.
• Experience with account-based marketing (ABM) or intent data platforms (e.g., 6sense, Demandbase)
• Advanced analytical skills; comfortable working with large datasets, Excel/Sheets, Looker/Tableau, or similar BI tools.
• Fluent English (written & spoken) and outstanding communication skills for cross-region collaboration.
• Solid understanding of full-funnel marketing, attribution, and lead-to-revenue workflows.
• Growth mindset: proactive, adaptable, and energized by rapid experimentation.
• Excellent communication and leadership skills, with the ability to manage, motivate, and grow a team.
• Highly collaborative mindset with the ability to work cross-functionally.
• High proficiency in English, verbal and written
• Experience in B2B SaaS- an advantage

• Convert strategic objectives into actionable tasks for cross teams execution.
• Leverage AI technologies to optimize business processes and foster innovation.
• Lead and manage business application projects from concept to implementation, ensuring the delivery of high-quality solutions that meet business needs.
• Support process improvements across multiple departments while maintaining alignment with stakeholders, including Sales, CS, Marketing, Product, and Finance.
• Assist in defining KPIs, maintaining data, generating reports, and monitoring performance.
• Serve as an Application System Administrator, overseeing the configuration, maintenance, and documentation of various information systems with a focus on continuous improvement.

• 2+ years experience in sales, business, marketing, or product operations - Must!
• Experience with systems and integrations (Salesforce, hubspot, etc) - Must!
• Experience with AI technologies and business process optimization (great advantage!)
• Strong organizational skills with the ability to manage multiple projects.
• Analytical mindset and keen attention to detail.
• Excellent communication skills.
• Adaptability and proactive approach to problem-solving.
• Ability to work independently with minimal supervision.
• Ability to collaborate effectively with cross-functional teams.

About the Role

We are looking for a highly motivated and strategic Growth Marketing Team Lead to oversee and grow our paid acquisition efforts. In this role, you will lead a team responsible for driving user acquisition, engagement, and revenue through paid media campaigns. You will own the strategy, execution, and optimization across multiple platforms, ensuring we meet ambitious growth targets while maintaining efficiency.

Responsibilities

• Team Leadership: Lead, mentor, and develop a team of paid social specialists, setting clear goals, KPIs, and growth plans.
• Strategy & Execution: Define and implement a best-in-class paid acquisition strategy across *Push* channels (Meta, TikTok, LinkedIn, YouTube, Podcast, etc.).
• Data-Driven Growth: Analyze performance data, identify opportunities for scaling, and provide actionable insights for continuous improvement.
• Budget Ownership: Manage budgets, ensuring spend efficiency and alignment with business objectives.
• Collaboration: Work closely with cross-functional teams such as creative, product, and analytics teams to drive testing roadmaps, creative iterations, and audience targeting strategies.
• Innovation: Stay on top of emerging platforms, tools, and trends in paid social to identify new opportunities for growth.

Requirements

• 5+ years of experience in user acquisition, with at least 2 years in a leadership/management role.
• Deep knowledge of paid *Push* platforms, attribution models, and performance marketing best practices.
• Full proficiency in at least two of the following platforms: Meta, LinkedIn, YouTube, TikTok, and Reddit.
• Proven track record of managing and scaling high paid social budgets.
• Worked in a data-driven and analytical environment, an analytical thinker with a passion for data and optimization.
• Creative and strategic thinker with strong execution skills.

• Define and lead the marketing strategy for monday CRM’s new products, including AI and marketing-focused solutions.
• Develop and own clear positioning and messaging frameworks that resonate with our audiences and differentiate our offerings in a crowded market.
• Partner closely with product and performance marketing, product, and sales to align cross-functional efforts around new product launches.
• Create compelling content and narratives across web, campaigns, sales enablement, and customer-facing materials.
• Collaborate with analysts and strategy teams to set and track measurable goals for awareness, adoption, and engagement.
• Use data and performance insights to continuously refine positioning, messaging, and conversions. A data-oriented mindset is critical to success in this role.

• 7+ years of experience in product marketing, brand marketing, or strategic content roles in a B2B SaaS company, with 3+ years as a lead .
• Proven success in developing positioning and messaging for new product launches.
• Ability to translate technical product details into value-driven, customer-friendly narratives.
• Strong analytical skills - comfortable working with data to support messaging decisions and go-to-market performance.
• Excellent cross-functional collaboration and communication skills.
• A strategic thinker with strong execution capabilities - you’re equally comfortable building high-level strategies and rolling up your sleeves to write copy or build a deck.
• Native-level English fluency with exceptional writing and editing abilities.

• Own the Program: Own and evolve our end-to-end incident management framework, including all associated policies, processes, and tooling for our 600+ person engineering organization.
• Train Our Responders: Develop, manage, and lead a comprehensive training program for our rotational, on-call Incident Commanders. You will be responsible for ensuring our commanders are confident, capable, and ready to lead under pressure.
• Champion Blameless Learning: Drive a healthy, blameless post-mortem culture. You will facilitate post-incident reviews for major incidents, ensuring root causes are identified and that actionable, high-quality follow-up items are tracked to completion.
• Drive with Data: Define, track, and report on key reliability metrics (MTTR, MTTA, incident frequency, etc.). Use this data to identify trends, pinpoint systemic risks, and advocate for strategic reliability initiatives.
• Refine Communication: Partner with our technical and corporate communications teams to refine and execute our internal and external communication strategies during incidents, including the effective use of our public status page.
• Improve Readiness: Proactively improve our operational readiness by designing and facilitating "Game Day" drills, chaos engineering experiments, and other readiness exercises.
• Manage the Toolchain: Own the administration and optimization of our incident management toolchain (e.g., PagerDuty, Incident.io, Statuspage).
• Be the Strategic Leader: During major incidents, you will act as a strategic advisor and coach to the on-duty Incident Commander, ensuring the process is followed and removing organizational roadblocks.

• Experienced Hand: 5+ years of experience in a relevant field such as Site Reliability Engineering (SRE), Technical Program Management (TPM), DevOps, or a dedicated Incident Management role.
• Proven in the Trenches: You have direct, hands-on experience managing and participating in major technical incidents for a large-scale SaaS or cloud-based platform.
• A Natural Leader and Coach: You have experience leading under pressure and a passion for training and mentoring others. You lead with influence, not just authority.
• Process-Driven: You excel at creating, documenting, and implementing scalable processes that reduce cognitive load for teams in crisis.
• Calm and Communicative: You possess exceptional communication and interpersonal skills and have a proven ability to remain calm, focused, and effective in high-pressure situations.
• Culturally Savvy: You are deeply committed to fostering a blameless, learning-oriented culture and understand the human factors involved in incident response.
• Technically Credible: You have sufficient technical depth to understand complex distributed systems and facilitate deep technical conversations between Subject Matter Experts without needing to be the expert yourself.

Bonus Points

• Experience managing or contributing to a formal Change Management / Change Enablement process.
• Experience building an Incident Commander training program from the ground up.
• Familiarity with modern incident management automation tools like Incident.io, FireHydrant, or Blameless.

As a Product Analyst, you will:

• Turn customer behavior into insights: Analyze existing usage patterns to uncover adoption drivers and friction points.
• Unify the journey view: Connect data across product usage, onboarding, help center, academy, and AI-driven support.
• Define and track key metrics: Build and own KPIs for adoption, retention, and satisfaction.
• Ensure data quality: Partner with developers to instrument and validate tracking.
• Design and analyze experiments: Build hypotheses, run A/B tests and pilots, and apply statistical methods to validate results.
• Support fast-paced execution: Manage multiple projects in parallel while owning the domain analysis end-to-end.
• Communicate with impact: Present insights clearly in English, translating complex analyses into simple, actionable recommendations.

• 4+ years of experience as a Product Analyst or in a similar analytics role (SaaS/tech preferred).
• Strong command of SQL and experience analyzing large, complex datasets.
• Hands-on experience with funnels, cohorts, usability, and adoption analytics .
• Familiarity with A/B testing and experimentation ; solid foundation in statistical methods.
• Proven ability to turn ambiguous business questions into measurable analysis .
• Excellent presentation and storytelling skills ; able to influence product and leadership decisions.
• Comfortable working at a high pace , driving multiple projects with full ownership.
• Familiarity with BI tools (Looker, Tableau, Mode) and scripting languages (Python, R, Pandas)
• Independent, curious, and proactive ; motivated to build from scratch and take initiative.

Why Join Us?

• Impact: Your insights will directly shape new products and experiences that drive retention.
• Variety: Work across product, onboarding, academy, and AI-driven support.
• Autonomy: A role built on trust, ownership, and independence—no micro-management.
• Growth: High visibility and cross-org exposure, with opportunities to advance as we scale.

• Own the Program: Own and evolve our end-to-end incident management framework, including all associated policies, processes, and tooling for our 600+ person engineering organization.
• Train Our Responders: Develop, manage, and lead a comprehensive training program for our rotational, on-call Incident Commanders. You will be responsible for ensuring our commanders are confident, capable, and ready to lead under pressure.
• Champion Blameless Learning: Drive a healthy, blameless post-mortem culture. You will facilitate post-incident reviews for major incidents, ensuring root causes are identified and that actionable, high-quality follow-up items are tracked to completion.
• Drive with Data: Define, track, and report on key reliability metrics (MTTR, MTTA, incident frequency, etc.). Use this data to identify trends, pinpoint systemic risks, and advocate for strategic reliability initiatives.
• Refine Communication: Partner with our technical and corporate communications teams to refine and execute our internal and external communication strategies during incidents, including the effective use of our public status page.
• Improve Readiness: Proactively improve our operational readiness by designing and facilitating "Game Day" drills, chaos engineering experiments, and other readiness exercises.
• Manage the Toolchain: Own the administration and optimization of our incident management toolchain (e.g., PagerDuty, Incident.io, Statuspage).
• Be the Strategic Leader: During major incidents, you will act as a strategic advisor and coach to the on-duty Incident Commander, ensuring the process is followed and removing organizational roadblocks.

• Experienced Hand: 5+ years of experience in a relevant field such as Site Reliability Engineering (SRE), Technical Program Management (TPM), DevOps, or a dedicated Incident Management role.
• Proven in the Trenches: You have direct, hands-on experience managing and participating in major technical incidents for a large-scale SaaS or cloud-based platform.
• A Natural Leader and Coach: You have experience leading under pressure and a passion for training and mentoring others. You lead with influence, not just authority.
• Process-Driven: You excel at creating, documenting, and implementing scalable processes that reduce cognitive load for teams in crisis.
• Calm and Communicative: You possess exceptional communication and interpersonal skills and have a proven ability to remain calm, focused, and effective in high-pressure situations.
• Culturally Savvy: You are deeply committed to fostering a blameless, learning-oriented culture and understand the human factors involved in incident response.
• Technically Credible: You have sufficient technical depth to understand complex distributed systems and facilitate deep technical conversations between Subject Matter Experts without needing to be the expert yourself.

Bonus Points

• Experience managing or contributing to a formal Change Management / Change Enablement process.
• Experience building an Incident Commander training program from the ground up.
• Familiarity with modern incident management automation tools like Incident.io, FireHydrant, or Blameless.