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As an
Industry Advisor for Defence and Intelligence, you will play a pivotal role in driving digital transformation and innovation across the Defense and Intelligence industry. Your mission is to engage with executive-level stakeholders to co-create strategies that unlock new revenue streams, optimise operations, and deliver hyper-personalised experiences through cutting-edge technologies.
You will bring deep domain expertise in the Japanese Defence Industry , with a strong understanding of industry-specific applications for AI and digital in the Defence ecosystem. Your insights will help shape transformation strategies that align with broader business goals and industry trends.
Qualifications
Required/Minimum Qualifications
Key Responsibilities
Planning & Engagement
Sales Execution
Collaboration & Partner Management
Industry Expertise
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Partner GTM, Programs, & Operations(GPO) organization within GPS brings together the go-to-market strategy, programs, and platforms to accelerate growth and improve partner experience across all partner segments.
In this role, as Partner Marketing Manager, you will be responsible for managing a portfolio of partners based in Asia, with a particular focus on Australia and New Zealand (ANZ). You will lead the global go-to-market plans and execution, taking ownership for marketing-influenced pipeline and co-sell opportunities. The role is central to helping drive Microsoft and partner revenue through planning, executing, and landing impactful Go-to-Market initiatives for services and solutions built on the Microsoft Cloud. You will act as a marketing leader with demonstrated capability in building and delivering successful go-to-market initiatives with business partners at scale. The position requires navigating executive stakeholders and possessing a deep understanding of strategy and marketing functions.
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Additional preferred qualifications
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At Small Medium Enterprises and Channel (SME&C), we are leading a high-growth, AI-powered global sales team—one that is deeply connected to our partners and driven by customer success. By uniting our Small Medium Business, Corporate, Strategy, and Partner teams, we are unlocking the largest customer opportunity, backed by the industry’s most significant investments. Leveraging the power of AI and our extensive partner ecosystem, we are redefining how businesses of all sizes adopt technology to drive growth and innovation. SME&C is more than a sales organization—it’s a culture of innovation, opportunity, and inclusivity. Here, you’ll be part of a diverse, high-performing, and customer-obsessed team where collaboration, connection, and continuous learning fuel everything we do. If you thrive in a fast-paced, digital-first environment and are eager to make a meaningful impact, explore how SME&C can be the next step in your career. Together, we are shaping the future of business.
Are you a cloud loving person that has Cloud, AI and IT (information technology) Service Management blood running in your veins? Are you looking for an opportunity to join forces with Microsoft and our partners to drive mutually beneficial business growth? Do you enjoy empowering companies to achieve their strategic and transformational cloud goals by leveraging Microsoft solutions?
As a CSAM, you are the primary delivery lead for our most strategic partners, empowering them to achieve more by accelerating value realization to their customers across our Digital Cloud platforms. By leveraging your technical expertise, business acumen and industry perspectives you will be responsible for the end-to-end post sales delivery and support orchestration across the Microsoft and Partner ecosystem to align the right resources at the right time to achieve partner business outcomes. Check out the CSAM role in the Customer Success Unit at Microsoft! Be ready to make impact! This opportunity will allow you to accelerate your career growth, leverage your delivery management capabilities and deepen your cloud and industry expertise. This role is flexible in that you can work up to (50%- 75%) from home to support partners in Australia, New Zealand and possibly other Asia markets.
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Required/minimum qualifications
• Market Strategy and Execution: Develop and execute comprehensive marketing plans that align with the strategic priorities of the M&E industry. Conduct in-depth market analysis and research to establish audience insights and identify opportunities for growth and innovation. Influence vision and strategy for solutions that meet the evolving needs of M&E worldwide. Define go-to-market strategies for customer acquisition, adoption, customer advocacy and retention. Track and analyze the performance of marketing initiatives using data-driven insights to optimize marketing strategies and drive continuous improvement.
• Messaging and Positioning: Create compelling messaging and positioning that differentiates Microsoft and resonates with M&E customers. Create and land Messaging and Positioning Frameworks (MPFs), sales and marketing enablement tactics (decks, videos, playbooks, etc) and other materials to help scale our efforts across marketing and channels (digital, events, via sales teams and partners, etc) aligned to our industry strategy.
• Cross-functional Orchestration: Serve as the marketing subject matter expert for the industry representing and advocating for the needs of the business. Lead and support cross-functional teams across Marketing, Engineering and Sales to ensure a cohesive approach to product messaging, positioning, and go-to-market strategies. Share demonstrated best practices with internal global stakeholders to improve marketing and business performance.
• Stakeholder Collaboration: Engage with M&E industry leaders to understand their challenges and advocate for solutions that support the needs of priority audiences in the industry. Build relationships with key industry partners to drive impactful marketing programs.
• Thought Leadership: Establish Microsoft as a thought leader in the industry by creating and promoting content that highlights our expertise and solutions. Develop and lead marketing strategies that position our products and solutions focused on durable differentiation. Deliver our story directly, and via senior spokespeople, to engage customers and influentials.
Other Responsibilities:
• Embody our culture and values
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