Vp Marketing jobs at Lightrun

We’re looking for a highly independent, execution-driven
Senior Field Marketing Managerto lead our field marketing efforts. You’ll be responsible for building and running impactful company-hosted events and managing our presence at key industry conferences - with a strong focus on driving qualified leads, generating pipeline, and ensuring high-quality attendance from enterprise decision-makers. This is a results-driven role that requires ownership, speed, and a hands-on approach.

What You’ll Do

• Plan and execute company-hosted events (executive dinners, roundtables, roadshows) across the US
• Lead Lightrun’s presence at key conferences - from planning and messaging to logistics and ROI tracking
• Ensure high-quality attendance rates at events by targeting the right audience and driving engagement
• Manage event logistics end-to-end: vendors, venues, budgets, timelines, and follow-up
• Partner with Sales and Product Marketing to align on messaging and goals
• Be accountable for qualified lead generation and pipeline impact from field initiatives
• Track performance, optimize for results, and continuously improve outcomes
• Travel across the US (~30–40%) to lead and support field activities

What You Bring

• 6-8 years of experience in field marketing, ideally in B2B tech or startup environments
• Proven track record of running end-to-end events that generate pipeline and qualified leads
• Experience targeting enterprise technical audiences (CTOs, CIOs, VPs of Engineering)
• Ability to build and maintain strong attendance at events through smart targeting and outreach
• Strong execution skills: organized, detail-oriented, and able to move fast
• Independent, proactive, and comfortable in a remote, high-growth environment
• Excellent communication and cross-functional collaboration skills
• Must be US-based and in East/Central time zones.

As we expand into new markets and cement our leadership position, we're seeking an innovative, strategic, and visionary
VP of Marketingto drive our next growth phase. This executive role is perfect for a hands-on leader with a compelling vision for brand building, category creation, and deep engagement with technical audiences.

What You'll Lead and Drive:

Revenue Marketing Methodologies

• Ensure every marketing initiative aligns closely with measurable sales impact and proven ROI.

Brand & Category Creation

• Refine and elevate the Lightrun brand, highlighting our product’s technical innovation and disruptive potential.
• Develop compelling narratives, working closely with premier agencies or in-house creative teams.
• Continuously reinforce Lightrun’s market-leading positioning in influential analyst reports.

Account-Based Marketing (ABM)

• Execute targeted ABM strategies for mid-market and enterprise segments.
• Collaborate closely with Sales to personalize campaigns, accelerate sales cycles, and influence deal outcomes.

Customer Marketing & Advocacy

• Transform satisfied users into vocal advocates through scalable programs.
• Launch initiatives such as customer advisory boards, detailed technical case studies, and community-driven testimonials.

Analyst Relations

• Expand and deepen relationships with leading analyst firms including Gartner and Forrester.
• Ensure prominent representation in critical reports, positioning Lightrun as an undisputed market leader.

Field & Event Marketing

• Design and execute impactful field marketing programs, including executive events, technical roundtables, regional activations, and customer advocacy initiatives.
• Tailor efforts to strategic territories, engaging deeply with priority accounts.

Team Building & Leadership

• Recruit, mentor, and scale a world-class marketing organization across demand generation, product marketing, communications, and brand.
• Foster a culture of creativity, accountability, and measurable outcomes.

Cross-functional Collaboration

• Align strategically with Sales, Product, and Customer Success teams to ensure cohesive messaging and synchronized initiatives.
• Serve as a strategic, data-driven executive voice within the senior leadership team.

Startup-Ready Execution

• Thrive in dynamic environments, comfortable building marketing foundations from scratch.
• Balance strategic vision with hands-on execution - embracing both high-level planning and scrappy, tactical work.

What You Bring to the Table:

• 10+ years of progressive B2B marketing experience, including at least 3 years in VP or senior executive roles.
• Proven track record of successfully building a distinctive brand in startup environments.
• Deep expertise in marketing technical SaaS products (e.g., DevTools, DevOps, AppSec, AIOps, Observability).
• Demonstrated experience in executing effective ABM programs, navigating complex enterprise sales cycles, and deploying successful field marketing initiatives.
• Strong relationships with analyst firms and proven ability to enhance MQ/Wave placements.
• Exceptional leadership skills, able to inspire, coach, and develop high-performing teams.
• Outstanding communication and strategic collaboration capabilities.
• Comfort with ambiguity, a proactive approach to decision-making, and agility in fast-paced environments.

Due to current team needs, this role will require you to be based in either CST or EST hours.