Jobs at Intuit in Canada, Toronto

• Create full stack applications with a deep understanding of customer needs and ability to quickly translate insights into working proof-of-concept code
• Deliver high quality web application code and contributing to overall site stability by conducting code reviews and writing unit and integration tests
• Contribute to the design/architecture of the project and developing web software while implementing best practices for architecture, design, coding standards & CI/CD
• Be responsible for roughly 80-90% hands-on coding and serve as a technical leader by mentoring junior engineers and applying technical expertise to challenging programming and design problems
• Work collaboratively with AI experts and integrate AI into existing systems, leveraging expertise and guidance as needed
• Propose AI solutions that can be applied to a variety of problems

• BS/MS in Computer Science or related area or equivalent experience

• 5 years of JavaScript application design and testing experience

• 5 years of experience in mid-tier languages, such as Java

• Experience with test automation: TDD, unit/integration/functional testing

• Experience with Relational Database Design and Implementation

• Experience in UI frameworks like React, Backbone, Angular

• Experience building CI/CD pipelines

• Possess basic understanding of AI concepts and foundations

• Ability to work collaboratively with AI experts and integrate AI into existing systems as needed, with guidance

• Familiarity with data and metrics required for building and evaluating AI models

• Conversant with AI Native principles and able to apply them to software development

• Strong problem-solving skills and ability to think creatively about AI solutions

• Ability to communicate effectively with cross-functional teams, including AI experts and stakeholders

The TurboTax marketing team is currently looking for a SEM & SEO Senior Lead who will bring in-depth knowledge of SEO and paid search (SEM / PPC) best practices and a proven track-record of managing, optimizing, and growing organic search with a focus on delivering business goals (traffic, web & app conversions, sales, revenue). This role requires the ability to operate on both a strategic and tactical level with a desire to drive results through the use of data and testing. The ideal candidate will have at least 7+ years of experience and strong critical thinking skills with an exceptional ability to collaborate in a fast-paced, team-oriented environment.

Your primary goal would be to drive SEO strategy and best practices across the org, as well as spearhead the paid search advertising efforts across multiple platforms to preserve and grow organic & paid search qualified traffic that delivers on aggressive business goals each year.

How you will lead:

Overall

• Partner with the broader TurboTax marketing, website, and Comms/PR teams to holistically manage all aspects of the TurboTax organic paid search programs, from planning to implementation, from deep dive analysis to effectively communicating complex concepts to senior leaders.
• Create, own, and deliver the TurboTax SEO and SEM strategies end-to-end, to meet aggressive business goals via a one and three year roadmap.
• Evaluate and identify new, innovative opportunities to prioritize and drive fast experimentation and learning.
• Passionate about SEO and SEM, keeps on top of industry trends, reads the latest search engine news and helps to communicate these out.

SEO

• Advanced SEO experience with GenAI, Chatbot, Schema, AMP and other techniques to ensure TurboTax organic rankings are best in class within and beyond traditional search.
• Deep technical SEO expertise, including significant experience with platform migrations, crawling/rendering best practices, subdomains vs TLDs, Core Web Vitals, international SEO, and more.
• Experience partnering across many teams to evangelize and ensure SEO best practices are implemented at every step, including partnering with Design to influence creative, copywriters for on page copy, developers for code and platform recommendations, as well as with QA to ensure launch is successful before and after.
• Effectively collaborate with other internal and external stakeholders, including agencies, search engine reps, and other channel leads (Digital Media, Social, Mobile).
• Identify Holistic Search opportunities, proactively implementing these strategies to maximize Holistic search outcomes (more overall search conversions, less spend), and help lead testing ideas and insights.
• Advanced experience with keyword research and writing compelling, keyword-rich, ‘within brand guidelines’ title tags, meta descriptions and other copy in collaboration with multiple teams for input on high visibility pages.
• Experience with app store optimization (ASO) to drive mobile app downloads and adoption.
• Hardcore data background with significant experience driving SEO tracking implementation and ensuring attribution is correct across desktop, mobile web and mobile app. Highly analytical, makes data-driven decisions and experienced with working in an organization with rigorous testing standards.
• Analyze search performance and user behavior to derive marketing insights and make recommendations to improve performance using internal and external data sources (e.g. GSC, SEMRush, Adobe, other in-house data sets).
• Work closely with leaders from analytics, research, agency, search engine, and other channel teams to uncover customer insights, develop key metrics and drive measurement and analysis.
• Experienced in reporting on SEO performance including: contribution to the business, top keywords, top pages, conversion rates, Brand vs Generic, and YOY performance.

SEM/PPC

• Develop and implement comprehensive paid search strategies aligned with business goals and objectives.
• Collaborate with our PPC agency on the following:
• execute, and optimize paid search campaigns across various platforms, including Google Ads, Bing Ads
• Conduct in-depth keyword research, audience targeting, and ad copy testing to improve campaign performance.
• Manage campaign budgets, bid strategies, and ad scheduling to ensure efficient use of advertising spend
• Identify opportunities for optimization and implement data-driven campaign improvements.
• Conduct regular A/B testing and experiments to continuously enhance campaign performance.
• Utilize analytics tools (e.g., Internal Dashboards, Google Ads, Bing Ads, SA360) to monitor and analyze campaign performance metrics, including CPCs. click-through rates, conversion rates, cost per acquisition, and return on ad spend
• Prepare and present comprehensive reports on campaign performance, insights, and recommendations to stakeholders.
• Provide subject matter expertise and thought leadership in paid search advertising.

What you'll bring:

• 7+ years SEO and SEM/PPC experience
• Strong experience with SEO & SEM tools and platforms (Google Search Console, Adobe, Keyword research and Ranking tools, Google Ads, Bing Ads, SA360)
• Expert-level analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions
• Experience with HTML, JS, a plus
• Demonstrated ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
• Entrepreneurial “test & learn” mindset with track record of innovation; ability to move & pivot quickly
• Effective and concise written, interpersonal and organizational skills
• Strong communication skills with the ability to clearly present ideas, updates and results to business partners on various levels
• Experience collaborating with agency partners and many teams to get work done well
• Understanding of various marketing metrics
• Enthusiasm & energy to stay current on the latest search marketing trends
• Experience and enjoyment in working in a team environment
• Positive attitude and enthusiasm for driving results

• Drive significant technology initiatives end-to-end and across multiple layers of architecture
• Architect and develop scalable applications or systems
• Drive the design and implementation of durable and software solutions to solve critical customer problems that are scalable, secure, easy to maintain, and interact with numerous other systems
• Provide recommendations and best practices for application development, platform development, and developer tools
• Actively stay abreast of industry best practices, share learnings, and experiment and apply cutting edge technologies
• Provide/inspire innovations that fuel the growth of Intuit as a whole and generate creative ideas for emerging business needs
• Partner and work with global teams across time zones
• Communicates clearly, succinctly, and persuasively to all levels of employees, customers, and management (including executives)
• Proactively identify opportunities to enhance software applications with AI technology
• Coach and mentor junior engineers on best practices of software engineering, leveraging AI to enhance applications, and building their technical expertise to ensure efficient and effective outcomes
• Launch AI integrations in production and evaluate their impact on software performance and user satisfaction, using appropriate metrics

• BS/MS in Computer Science or related area or equivalent experience.
• 7+ years of total experience delivering enterprise-class applications.
• Solid foundation in writing scalable application code following best practices of accessibility, internationalization, and instrumentation.
• Experience with cross-browser, cross-platform, and design constraints on the web and mobile.
• Solid knowledge of algorithms and design patterns.
• Proficiency with JavaScript application design and testing experience.
• Proficiency in mid-tier languages like Java.
• Experience with test automation: TDD, unit/integration/functional testing.
• Experience with Relational Database Design and Implementation.
• Interest in building CI/CD pipelines.
• Practical experience in developing applications using microservices, container technologies, container management systems such as Kubernetes, Mesos, etc.
• Strong experience with Databases design (SQL, NoSQL) and analytics.
• Prior working experience in utility computing and/or cloud computing domain.
• Experience building and deploying applications and services into cloud environments.
• Possesses an in-depth understanding of AI integration and can lead the integration process effectively, while coaching junior engineers on how to leverage AI
• Ability to work collaboratively with cross-functional teams, including data scientists, product managers, and software engineers.

• Strives for Operational Excellence:
  • Deliver programs with high quality and speed
  • Drive areas for improvement and work with stakeholders to implement
  • Delivers on business and technical outcomes
  • Prepare and drive program roadmaps, involving multiple contributing teams and phases
• Exhibits Boundaryless Leadership:
  • Partners across teams to uncover risks and dependencies, proactively escalates blockers and quickly determines the optimal paths to green.
  • Drive and clearly communicate strategy, plans, status, risks and issues to stakeholders, including senior leadership.
  • Build trust, understand escalation paths and facilitate change
  • Drives technical program management craft development, is viewed by peers as an expert. Coaches and mentors other technical program managers to do the best work of their lives
  • Navigates a complex web of internal and external dependencies with diverse stakeholder groups, often across multiple products and organizational pillars
• Technical:
  • Adept in the software development lifecycle and working across multiple technical domains.
  • Able to ask the right questions to help identify technical gaps and facilitate decisioning process
  • Capable of deeply diving into subject matter and re-emerging to form an end-to-end blueprint for the program. Leverages AI capabilities to accelerate outcomes
  • Facilitates technical conversations and provide POV with engineering teams to manage decisions and trade-offs
• Strategically Focused:
  • Influences the creation of the program strategy and and deliver results as aligned with strategy
  • Prioritize across the portfolio and surfaces trade-offs and recommendations to stakeholders with own clear POV
  • Demonstrates end-to-end thinking: Bring all of the critical pieces together – strategy, business goals, design, execution, technology, and customer needs
  • Balances short-term deliverables with long-term strategic investments to ensure the platform's scalability and reliability

• Strong Program Management leadership experience, including 8 or more years leading large-scale, technology focused programs
• Demonstrated ability to work in a matrix environment, ability to influence at the director and VP level.
• Demonstrated ability to build strong partnerships across teams in delivering the best outcome of programs
• Extensive experience in managing highly visible, complex programs with numerous dependencies across multiple teams or product lines.
• Strong technical aptitude, extensive knowledge of software development approaches, architecture, and lifecycle
• Ability to thrive in a fast-paced, high-growth, and iterative environment, embracing ambiguity and adapting quickly to change
• S. in a technical discipline preferred or equivalent work experience
• CSM, agile training and agile experience preferred
• PMP or MBA strongly preferred

This position will be based in Toronto but you will work cross functionally with partners located across many of our global sites, including the US, UK and Australia collaborating on improving measurement methodologies, agency management, sharing best practices as well optimizing ROI. You will be leading a team of digital marketing professionals across search, programmatic and brand supported by multiple agencies on strategy and execution.

• Effectively partner with a broad array of cross-functional teams across countries (US, UK, AU) to advance our use of measurement, optimizing ROI on spend, optimizing use of assets, as well as coordinating on agency relationships
• Own the overall strategy for bringing customers into the Quickbooks and MailChimp franchise to support both conversion on the website as well as lead generation for our SMB and mid-market sales teams
• Champion a culture of experimentation with rapid test-and-learn cycles across platforms (e.g., Google Ads, Meta, LinkedIn). Implement incrementality testing, audience segmentation strategies, creative variant testing, and funnel optimization to drive growth.
• Champion and utilize Marketing Mix Modeling (MMM), multi-touch attribution and cohort analyses to continuously refine investment strategy and optimize ROI
• Build, lead, empower, and inspire a team of direct reports (responsible for executing on Display, Search (PPC), SEO, Mobile and Social acquisition channels) to do the best work of their lives, resulting in world-class annual employee engagement
• Develop and manage targeted sponsorships and partnerships that align with acquisition goals. Define success metrics, integrate campaign measurement, and evaluate lift and efficiency within your channel portfolio
• Manage agency engagement to maximize value using their varied expertise surgically to extend the capabilities of the team

• Bachelor’s degree in business/marketing required, with MBA or equivalent preferred
• Experience in digital/mobile acquisition marketing in a B2B or B2C environment. Preference for candidates with experience marketing SaaS products.
• 10+ years overall experience in digital marketing with 5+ years experience leading teams
• Ability to define strategies based on business goals & customer insights, leading with a hypothesis, and translating them into actionable tests & implementation plans
• Passion for delighting customers & using customer insights to improve end-to-end experiences
• Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
• Proven experience as an Innovative thinker with a track record of generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance

• Lead End-to-End Design: Take ownership of the design process from discovery and user research through ideation, prototyping, testing, and final implementation for key Frontdoor and T2S journeys.
• Drive Strategic Impact: Collaborate closely with Product Managers to define product strategy, influence roadmap decisions, and identify high-impact opportunities that align with business goals (e.g., customer acquisition, retention, T2S conversion).
• Craft User-Centric Experiences: Design intuitive, engaging, and accessible experiences that simplify complex tax concepts and guide users seamlessly from initial awareness through tax software or service selection.
• Leverage Data & Insights: Utilize qualitative and quantitative data (e.g., user research, analytics, A/B test results) to inform design decisions, validate hypotheses, and measure the impact of new features and flows.
• Integrate AI & Advanced Technologies: Work hands-on with engineering partners to explore and implement innovative AI capabilities and new frontend technologies, ensuring a seamless and effective user experience.
• Foster Cross-Functional Collaboration: Act as a key design partner to Product Management, Engineering, Business Analytics, Content Design, and Marketing, ensuring strong alignment and shared understanding throughout the product lifecycle.
• Champion Design Excellence: Advocate for best practices in UX/UI design, maintain high standards for visual design and interaction patterns, and contribute to the evolution of TurboTax's design system.
• Iterate and Optimize: Drive continuous improvement through rapid prototyping, user testing, and A/B experimentation, turning insights into actionable design refinements.
• Mentor & Contribute to Culture: Provide mentorship and guidance to more junior designers, contributing positively to the team's culture and sharing design best practices.

Must Have:

• Bachelor's degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or equivalent experience
• 5+ years of experience designing complex products with cross-product interdependencies.
• Strong portfolio showcasing exceptional visual design and UX principles.
• Experience facilitating design thinking workshops and collaborating with cross-functional teams.
• End-to-end product design experience, from concept through to implementation.
• Stakeholder management and ability to navigate multiple PMs and teams.
• Comfort with user research methodologies, both generative and evaluative.
• Prototyping skills to test and iterate on designs.
• Ability to collaborate with researchers to validate concepts and user flows.

Nice to Have:

• Experience in consumer brands, data, or fintech products is highly desirable.
• Experience with service design and customer journey mapping.
• Understanding of business strategy and eCommerce products.
• Experience with video and motion design, and an understanding of front-end development concepts.

This is a high-visibility position with scope for creativity and self-development. You will develop a detailed understanding of digital marketing (SEO/SEM in particular) and understand the long-term

This is a hybrid position based in Toronto but one may work cross-functionally with partners located across many of our global sites, including the US, UK, Australia, and more. The role would be suited to someone with an agency background with a track record of managing campaigns in the market and being able to articulate performance to senior leaders and stakeholders.

• Take a leadership role in the planning, strategizing, managing, and executing QuickBooks LATAM and Mailchimp Canada + LATAM SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding and invoice management across all LoBs
• Mentor team members to achieve targeted performance KPIs (CAC, conversions) including optimizations and campaign troubleshooting
• Manage relationship with the agency, platform partners (Google, Microsoft), and others to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancement
• Partner closely with internal cross-functional teams - SEO, Analytics, Product, Finance, Engineering to drive best practices, identify testing opportunities and develop roadmaps
• Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality

• 7+ years of professional non-internship marketing experience
• Experience building, executing and scaling large-budget, multiple LoB paid search programs
• SEM/PLA bid management platform experience required
• Experience with keyword analysis, common keyword research tools
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience leading go-to-market for B2B software with be a plus
• 6+ years’ experience using Paid Search management tools like: Google Ads Editor, Microsoft
• Ads Editor, Search Ads 360 (DoubleClick Search)
• Experience communicating results to senior leadership
• Agency and client experience preferred