Sr Manager Demand Generation jobs at Forter in United Kingdom, London

What you'll be doing:

• Strategy & Planning: Develop and own the global demand generation strategy, with clear goals for pipeline creation, new logo acquisition, and customer expansion.
• Campaign Execution: Design, launch, and optimize integrated campaigns across digital, paid media, ABM, email, webinars, and events.
• Funnel Optimization: Monitor performance across the funnel, applying testing and data insights to improve conversion rates and campaign ROI.
• Collaboration: Partner with Sales leadership to ensure alignment on ICP, lead scoring, and SLA processes. Enable SDRs with effective follow-up strategies.
• Technology & Operations: Manage marketing automation and CRM integrations (e.g., HubSpot, Salesforce) to support campaign execution and reporting.
• Analytics & Reporting: Own KPIs for demand generation. Track and report on campaign performance, pipeline impact, and ROI for executive stakeholders.
• Team Leadership: Lead and mentor a small but growing demand generation team, fostering a culture of creativity, accountability, and continuous improvement.

What you'll need:

• 7–10+ years of B2B demand generation experience, with at least 3 years in a leadership role.
• Proven success driving pipeline growth in enterprise SaaS or cybersecurity/ecommerce industries.
• Deep expertise in marketing automation platforms such as HubSpot, Outreach, and 6sense, along with Salesforce CRM.
• Strong track record of executing multi-channel campaigns with measurable ROI.
• Excellent cross-functional collaboration skills, particularly with Sales.
• Analytical mindset with experience building and interpreting dashboards, reports, and campaign insights.
• Strong leadership and communication skills; comfortable presenting to executive stakeholders.

Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:

• Great Place to Work Certification (2021, 2022, 2023, )
• Fortune’s Best Workplaces in NYC (2022, 2023 and )
• Forbes Cloud 100 (2021, 2022, 2023, 2024 and )
• #3 on Fast Company’s list of “Most Innovative Finance Companies” ( )
• Anti-Fraud Solution of the Year at the Payments Awards ( )
• SAP Pinnacle Awards “New Partner Application Award” (2023)
• Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)