Warranty Prc Manager jobs at Ford in Thailand

• Ensure all PRC Sites in IMG operate in a safe manner and meet all external/internal OH&S requirements.
• Manage, with the site PRC Supervisors, all personnel
• Represent IMG PRCs at a Global level
• Own and deliver PRC KPI’s
• Manage and Maintain Parts Return and Shipment within the IMG region.
• Develop and Manage an effective L2 and L3 Parts Testing and Teardown Plan on Warranty Components
• Manage Engine and Transmission Teardown process for IMG
• Develop and Manage Red Table Review (RTR) processes for IMG
• Develop and Manage a Dealer Control Strategy for IMG
• Lead the development of PRC processes and systems to ensure an effective outcome.
• Manage IMG PRC Cost Budget
• Complete Other Assignment / Projects as required

Define the Ford Pro Communication Strategy for IMG

• Lead Ford Pro Brand Communications Strategy to launch and sustain the Ford Pro in IMG successfully. Enable and support IMG Markets with integrated customer communications strategic capability and development
• Responsible for creating Ford Pro IMG brand and integrated customer communications strategy playbook. Develop brand communication architecture and strategies; Lead rollout of Ford Pro brand strategy and guidelines across IMG
• Determine what Ford Pro means in IMG from a marketing perspective by defining central brand vision of holistic value (product, services, experiences, etc) that Ford Pro provides to different types of IMG commercial customers (large fleets, small business owners, etc.). Develop the communication strategy and playbook for how Ford Pro communicates this integrated value proposition in IMG
• Adapt Ford Pro global proposition to IMG, keeping consistency with global brand vision, brand strategy & messaging while customizing to ensure local relevance in IMG. Collaborate with global team to ensure brand strategic alignment
• Partner closely and support the Ford Pro IMG central team and markets to decide when to launch and communicate the Ford Pro brand relative to the readiness level of local commercial vehicle capabilities and ecosystem (product lineup, sales, modification, servicing, software/connectivity, financing, etc).
• Serve as regional SPOC for regional scalable creative asset development programs

Develop the Marketing GTM plan

• Deliver launch effectiveness and efficiency through an optimized Marketing GTM plan
• Lead development of regional Marketing GTM launch plans and support local execution. Team up with markets to define the Ford Pro GTM marketing approach and plan in each IMG market. Provide marketing leadership, value-added guidance and co-planning to maximize marketing launch impact in the local ecosystem
• Adapt and scale Marketing GTM launch success, lessons, and strategies from the lead market to other markets
• Steer regional Marketing Communication Governance through launch preparation milestones and GTM forums. Co-lead the integrated Marketing GTM Process of new
• Ford Pro products, services, and experiences in close collaboration with global, regional, and local marketing leads

Support Markets’ Commercial Initiatives

• Provide strong marketing support to markets on B2B enablers, initiatives, and program expansions when required. Give marketing inputs to help expand Ford Pro commercial offerings and services such as Ford Pro Converter, telematics, website development, etc.
  

Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences

• Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
• Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
• Enables and supports IMG local Markets with integrated communications strategic capability and development.
• Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
• Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
• Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
• Leads and provides strategic counsel on IMG market research programs relating to customer communications.
• Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
• Supports on marketing strategy for special IMG business and communications projects.
• Sets the early direction of brand and customer communication strategy to support IMG’s EV transformation, inclusive of Connectivity and Marketing Services.

Leads IMG interface with Global Marketing for Brand, Product and Experiences

• Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
• Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
• Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
• Leads rollout of global brand strategy and guidelines across IMG

Manages Agency partners to deliver Integrated Customer Communications

• CX: Defines and leads CX customer communications strategy and content
• Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
• Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
• Co-leads annual Agency rating process and global submissions/reviews related to customer communications.

Leads Development of regional scalable Creative Assets for Brand, Product and Experiences

• Leads development of scalable demand creation/fulfillment mid-funnel content.
• Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
• Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.

Leads Development of Marketing GTM Launch Plan

• Leads development of centralized marketing launch/GTM plans and execution for IMG.
• Leads IMG regional marketing launch meetings and activities as required.
• Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
• Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.

Co-Leads Regional Marketing Communication Governance

• Responsible for IMG governance and implementation of global brand framework, standards and tools.
• Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
• Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
• Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.

Guides Effective, Efficient Media Strategy

• Develops regional media strategy and tools to support market media effectiveness and efficiency.
• Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
• Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.

Direct Reports

• Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
• IMG Marketing Integration Fulfillment Manager [LL6]. GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
• IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.

Strategic Sales Growth:

• Develop and execute comprehensive strategies to increase Ford parts wholesale (Over The Counter – OTC) sales volume and market share across all designated IMG markets balancing overall profitability.
• Identify and cultivate new business opportunities within the aftermarket sector, expanding the customer base including independent parts wholesalers, retailers, garages, body shops and fleet customers.
• Collaborate closely with IMG market teams, dealers and authorized distributors to enhance their wholesale capabilities and performance.
  Lead modernization projects at regional level and support waste elimination ideas.

Market Development & Optimization:

• Analyze existing market conditions, sales performance, understand competitors and route-to-market effectiveness in each IMG market.
• Provide expert guidance and support to IMG market teams on best practices for parts distribution, inventory management, marketing and sales execution.
• Assist in the development and implementation of tailored route-to-market strategies that align with regional / local nuances and business objectives.

Demand Creation & Campaigns:

• Lead the planning and execution of demand creation activities, marketing campaigns, and promotional programs to stimulate Ford parts sales together with IMG market teams.
• Work with local marketing teams to ensure effective communication of product value propositions and benefits to various customer segments.
  Monitor campaign performance and provide insights for continuous improvement.

Program Development & Support:

• Support IMG market teams to design and implement incentive programs and sales initiatives to motivate and reward strong performance among sales channels and customers.
• Identify and secure necessary program resources, including marketing materials, training, and technical support, to aid sales efforts at regional level.
• Collaborate with product teams to understand new parts’ offerings, provide input for emerging product opportunities and integrate them into sales strategies for both Ford and multi-make applications.
• Collaborate with Motorcraft team to ensure Motorcraft product usage is maximized in the OTC channel, improving competitiveness.
• Assist and support the structure of Certified Wholesale Parts Dealers/Distributor (CPWD) program as well as design performance standards and track them.
• Seeking E-commerce opportunity for B2C business, establish the channel where possible.

Performance Monitoring & Reporting:

• Develop and maintain robust reporting frameworks and key performance indicators (KPIs) to track parts sales performance and monthly forecast across IMG markets.
  Conduct regular analysis of sales data, market trends, and competitor activities to identify opportunities and challenges.
  Prepare and present detailed sales forecasts, performance reviews, and strategic recommendations to senior management.

Relationship Management:

• Build and maintain strong, collaborative relationships with key stakeholders, including IMG market leadership, Ford dealers, Ford Authorized Distributors, and major
• independent customers.
• Act as a primary point of contact for parts wholesale inquiries and support needs within the assigned region.

Training & Development:

• Provide training and ongoing support to regional sales teams and channel partners on Ford parts product knowledge, sales techniques, and program specifics.
• Foster a culture of continuous improvement and knowledge sharing regarding aftermarket parts sales best practices.
• Manage and develop regional and market team members who work on this business.
  

• Ensure all PRC Sites in IMG operate in a safe manner and meet all external/internal OH&S requirements.
• Manage, with the site PRC Supervisors, all personnel
• Represent IMG PRCs at a Global level
• Own and deliver PRC KPI’s
• Manage and Maintain Parts Return and Shipment within the IMG region.
• Develop and Manage an effective L2 and L3 Parts Testing and Teardown Plan on Warranty Components
• Manage Engine and Transmission Teardown process for IMG
• Develop and Manage Red Table Review (RTR) processes for IMG
• Develop and Manage a Dealer Control Strategy for IMG
• Lead the development of PRC processes and systems to ensure an effective outcome.
• Manage IMG PRC Cost Budget
• Complete Other Assignment / Projects as required

• Dealership Sales Management:
  • Oversee daily sales team meetings, stock levels, and aged stock
  • Review sales vs. objectives and ensure targets are met.
• Sales Planning Meetings:
  • Review sales objectives and incentives
  • Present upcoming programs
  • Plan and execute dealer strategies to meet targets.
• Order to Delivery Process:
  • Conduct SSRD/DBP (Dealer Business Planning) reviews
  • Align dealer forecasts with product plans
  • Adjust pipelines and finalize wholesale orders
• Customer Satisfaction Initiatives:
  • Monitor CVP metrics (Customer Validation Procedure)
  • Guide improvements in overall purchase and delivery satisfaction experiences.
• Dealer Business Planning:
  • Advise on facility branding, staffing, and brand compliance
  • Join dealership business reviews and workshops
• Training:
  • Provide product and sales process training
  • Coordinate enrollment in professional courses
  • Ensure full participation in product launch events.