Senior Director Product Marketing Video Platform jobs at Cloudinary in Israel

At Cloudinary we help thousands of websites and mobile applications to manage billions of images and videos, servicing thousands of enterprise customers. Cloudinry generates over $100M ARR. The Billing team is responsible for Cloudinary’s billing methodology and monetization implementation. Since we are dealing with customer billing, the challenge is to build a reliable system that collects usage, and prices correctly and charges accordingly while keeping the flexibility for different price experiments and different charging models. We are seeking an experienced backend engineer to join our billing team to build our full quote-to-cash solution while integrating with 3rd party systems like Recurly, Netsuite, and Salesforce to process millions of dollars monthly.As Part Of Your Role, You Will:Contribute to architecting and strategy, design and develop highly-available management systems, with scalable distributed system considerations and APIsLead solutions for business issues while keeping in mind robustness, security, and monitoringAim to be a focal point for company-wide source of knowledgeLead by example, mentor peers, and ensure high standards of code qualityYou will work with product managers and business partners to frame problems within the business and product context.Your Qualifications:6+ years of strong back-end capabilities - engineering leadership while working on a cloud-based, microservice architectureExperience B.Sc. in Computer Science, similar field, or equivalent practical experience.Outstanding backend development skills with a passion for fast development of high-quality softwareExperience in web-technologiesProfound experience working with databasesCloud experience (AWS is a plus)Advantage: experience in developing systems in FinTech / Monetization / Billing#LI-SL1

Who We Are?Our Data team consists of highly skilled senior software and data professionals who collaborate to solve complex data challenges. We process billions of records daily from multiple sources using multi-stage pipelines with intricate data structures and advanced queries.We are responsible for building data pipelines end to end—from raw data ingestion to the creation of actionable datasets—following the bronze, silver, and gold paradigm. This includes business logic, infrastructure, ETLs, optimization, and ongoing maintenance.The data we deliver drives insights and decision-making across the organization and enhances our product offerings. We leverage technologies such as AWS, Snowflake, Iceberg, Airflow, Spark, and more.What You’ll Do?Develop and maintain ETL pipelines, including complex SQL queries.Bridge the gap between business requirements and technical solutions.Design, develop, and optimize scalable data infrastructure.Write high-quality, maintainable code and SQL.Utilize technologies such as Snowflake, Iceberg, Airflow, Spark, and other data infrastructure tools.Integrate external data sources into our data ecosystem.Contribute to the evolution of our AWS-based infrastructure.Who You Are?5+ years of experience as a Data Engineer, Data Scientist, or Backend Developer.Passionate about transforming raw data into clean, actionable datasets that drive insights for stakeholders.Proficient in writing and optimizing complex SQL queries (hundreds of lines long).Strong development experience in Python and Regex.Experience working with complex data structures.Hands-on experience with cloud data warehouses like Snowflake, BigQuery, Databricks.Ability to understand business or product needs and translate them into a development plan.Experience with Big Data and cloud-based environments, preferably AWS.Knowledge of Scala and Spark is a plus.Excellent teamwork and collaboration with data analysts, BI developers, and other business champions.#LI-SL1

We're looking for a Senior Information Systems Engineer to lead the design, integration, and automation of our enterprise IT systems.This role is ideal for someone who thrives on building smart, secure, and scalable business solutions across platforms like Salesforce, NetSuite, Zendesk, and Marketo.You’ll own end-to-end execution of system automations, process improvements, and technical integrations—bringing together the needs of GTM, Finance, CS, and Security teams.You’ll work hands-on with tools like Okta, Google Workspace, Jamf, and no/low-code platforms (Zapier, Workato, Tray.io) to drive efficiency, security, and business alignment.What You’ll DoBuild and maintain integrations between core enterprise systemsAutomate workflows using low/no-code tools (e.g., Zapier, Workato) and scripting (Python, Bash, PowerShell)Manage and maintain SaaS tools (Okta, Google Workspace, Jamf, JumpCloud and other internal key business systems)Ensure compliance with security standards (SOC2, ISO 27001, GDPR)Monitor performance and drive system improvementsCollaborate with system and data architects on scalable solutionsExplore and implement AI tools to enhance IT automation and supportWhat You BringBSc in Computer Science or related field5+ years experience in automation development of internal business systemsStrong scripting skills (Python, Bash, JS, or PowerShell)Experience with RESTful APIs, CI tools (GitHub Actions/Jenkins or others), and testing frameworksFamiliarity with container tech (e.g., Docker); Kubernetes is a plusSelf-driven, detail-oriented, and team playerProven ability to write clean, Documented & maintainable codeBonus Points ForExperience with data pipelines or analytics toolsFamiliarity with ITIL or enterprise governanceExposure to AI-driven IT automationThis is a high-impact role for someone passionate about automation, integration, and building modern IT infrastructure.

About Cloudinary and the Emerging Business TeamCloudinary’s Emerging Business (EB) group is Cloudinary’s new products’ launchpad. Our teams are dedicated to bringing new solutions to market and driving their successful adoption within Cloudinary’s ecosystem all the way to Product-Market Fit and beyond.About the RoleWe are seeking a Sales Overlay Director to be a key contributor to the Go-To-Market (GTM) strategy and execution for the more-mature EB products. This role is focused on driving sales execution, enabling sales teams, tracking deal progress, and supporting successful deal closures within Cloudinary’s GTM teams - Account Executives (AEs), Business Account Managers (BAMs), Solution Engineers (SEs), and Channel Sales. In this newly-created position, the Sales Overlay Director will collaborate closely with the General Managers (GMs) of EB products to support them in driving 5X-10X YoY ARR growth.Success in this role requires development of subject-matter expertise, a deep understanding of the system, the ability to demonstrate its value, and the skillset to support account teams in closing deals. Additionally, the Sales Overlay Director will provide real-time visibility to the GMs and leadership on funnel and deal status.Given the global nature of the business, flexibility in working hours is expected, to accommodate engagements across both Europe and America.Responsibilities:✅ GTM Contribution & Sales ExecutionActively contribute to the development and execution of GTM strategies, ensuring strong alignment with Cloudinary’s overall sales motions.Serve as a key connection between EB and Cloudinary’s Sales, Marketing, Customer Success, and Partner Teams.Support and drive high-value, complex sales opportunities, working closely with AEs, BAMs, and SEs.Ensure smooth execution of sales processes, training sales teams, following up on deals, and facilitating successful sales motions.Representing EB at events, webinars and other speaking engagements.Collaborate with EB GMs to implement GTM initiatives and enhance product engagement within the sales ecosystem.✅ Sales Enablement & TrainingDevelop and deliver training programs to ensure sales teams are confident in positioning and selling EB products.Create and refine playbooks, battlecards, and objection-handling frameworks.Provide ongoing coaching and support to sales teams, reinforcing best practices and positioning strategies.Demonstrate EB products effectively, equipping the sales team with the necessary knowledge and skills.✅ Pipeline & Performance ManagementMaintain accurate and up-to-date CRM records to track EB product pipeline details.Provide leadership with visibility into deal progress, forecasting, and probability of closures.Regularly report on pipeline, deal velocity, and conversion rates to ensure strategic alignment.✅ Market & Product InfluencePlay a key role in refining EB products’ positioning, messaging, and roadmap priorities based on sales feedback.Work cross-functionally with Product, Growth, and GTM leaders to optimize adoption and remove barriers to success.Identify and develop new revenue streams and use cases to drive additional growth opportunities.About You:✔ 10+ years of experience in sales execution, sales enablement, or strategic sales roles within a SaaS environment.✔ Strong track record in supporting and driving sales success for new products within an enterprise sales motion.✔ Expertise in sales process execution, CRM management, and deal acceleration.✔ Experience in training and enabling sales teams to confidently position and sell products.✔ Ability to work flexible hours to accommodate engagements across Europe and America.✔ Exceptional collaboration and communication skills to foster alignment across Sales, Product, and Customer Success teams.✔ Experience in developer-first, media management, or cloud technologies is a plus.✔ Experience in a Sales Overlay capacity is a strong plus.Why Join Cloudinary’s Emerging Business?🚀 Contribute to the successful execution of go-to-market efforts for Cloudinary’s newest innovations.🌍 Be part of a dynamic team influencing product and sales execution at a strategic level.💰 Competitive compensation.🔄 Play a pivotal role in ensuring scalable, repeatable GTM execution for EB products.If you’re a results-driven sales professional who thrives on driving adoption of innovative SaaS products, we’d love to hear from you!#LI-BP1

As the Frontend Platform Team Leader, you will lead a talented team responsible for optimizing and scaling the company’s frontend development. Your team will own the CI/CD processes for frontend development across mono-repositories and poly-repositories, ensuring seamless developer experiences. Additionally, you will manage and evolve Cloudinary’s design system, empowering teams to deliver consistent, high-quality user interfaces efficiently.You will work closely with stakeholders across the R&D organization to gather feedback, prioritize needs, and define a roadmap that addresses both technical challenges and business objectives. By monitoring and analyzing the impact of your team’s work, you’ll ensure continuous improvement and alignment with company goals.As part of your role, you will collaborate with the company’s architecture forum to align on technical direction, ensure compatibility with broader system designs, and contribute to strategic architectural decisions.This is a hands-on leadership role. You will actively contribute to code, solve complex technical challenges, and mentor team members while driving the vision and roadmap for frontend tooling, build processes, and system architecture.Key Responsibilities - Team Leadership:Lead and mentor a team of senior engineers, fostering innovation and growth.Collaborate with cross-functional teams (e.g. UX, DevOps) on strategy and priorities.Champion best practices in frontend development, testing, and analytics.Build & CI/CD OwnershipDesign and optimize CI/CD pipelines for mono-repos and poly-repos.Improve build tools and processes (e.g., Rspack, NX) for better performance and reliability.Testing & AnalyticsImplement unit testing (e.g., Vitest, Jest) and end-to-end testing (Playwright).Define CI-integrated testing workflows and utilize tools for A/B testing and analytics (e.g., Split.io, Google Analytics).Frontend ToolingMaintain and enhance frontend technologies (React, TypeScript).Optimize development environments for frontend engineers.Design System OwnershipOversee Cloudinary’s design system to ensure a consistent user experience.Collaborate with design/product teams and drive adoption across the company.Required Skills & Experience - Technical Expertise:Deep understanding of React, and their ecosystem such as state management libraries - 5+ years of experience in frontend development with one of the major frameworks.Proficiency in frontend build tools like Webpack, Rspack, ts-compiler, lint tools.Strong understanding of HTML5, CSS3, SCSS, JS (ES6+), and TS.Strong expertise in architecting frontend infrastructure.Experience with testing frameworks such as Vitest, Jest, and end-to-end testing tools like Playwright.Familiarity with Google Analytics and A/B testing platforms like Split.io.Experience with design systems, component libraries, and scalable UI architectures such as micro-frontend module federation.Strong understanding of modern CI/CD pipelines and workflows for frontend development.LeadershipProven a 3+ years experience leading engineering teams, with a focus on mentorship, collaboration, and driving technical excellence.Strong interpersonal and communication skills and ability to build relationships with cross-functional teams and stakeholders at all levels.Hands-On SkillsA passion for coding and debugging with the ability to dive deep into technical details.Strong problem-solving and analytical skills, particularly for optimizing build processes and developer workflows.A versatile hands-on manager with a “getting-things-done” attitude.Bonus SkillsExperience working with monorepos (e.g., Nx, Turborepo) or polyrepo setups.Familiarity with observability tools or platforms.Understanding of cloud infrastructure and technologies (AWS, GCP).Familiarity with CND Providers for caching (Fastly, cloudflare).Previously leading a platform team, as a manager or a frontend tech lead.#LI-NA1

We are seeking a Product Operations Manager to play a key role in release management, product launches, and operational efficiency. This role will ensure product availability, process optimization, and KPI tracking, working cross-functionally with Product, Engineering, Marketing, and Customer Success teams. The ideal candidate will drive seamless product delivery, scale best practices, and enhance the product management lifecycle.Key ResponsibilitiesRelease Management & Product AvailabilityDevelop and oversee release management processes to ensure timely, high-quality releases.Monitor product readiness and ensure alignment between Product, R&D, Support and GTM teams.Maintain release cadences , tracking milestones, dependencies, and risk factors.Manage release rollout strategies , including deprecations for optimal product availability.Partner with R&D to streamline deployment workflows, product maintenance and incident response guidelines.Product Launch & Go-to-Market ReadinessDrive cross-functional product launch planning, ensuring clear responsibilities and execution timelines.Develop together with Product Marketing scalable launch playbooks to standardize and optimize the GTM process.Track and measure launch success through key metrics such as adoption, usage, and retention.Ensure internal teams are enabled with product documentation, updates, release notes and other enablement principlesPartner with Customer Success to optimize post-launch support and user experienceQualifications & ExperienceRequired Skills & ExperienceAt least 7 years in Product Operations, Release Management, Business Development or Product Lifecycle Management within a SaaS or technology-driven company.Experience with feature or Product delivery, value driven decision making and coordinating product launches and releases.Experience in agile development, release processes, and change management.Proficiency in JIRA, Productboard, Confluence, or similar release tracking tools.Data-driven mindset with experience in tracking and analyzing product performance metrics, overseeing execution strategy and tactical improvementsComfortable contributing to engineering discussions around technology decisions and strategy related to a product pipelineExcellent communication, collaboration, and stakeholder management skills.Desired SkillsExperience working with API-first or developer-focused products.Knowledge of SaaS business models, pricing strategies, and GTM execution.Familiarity with customer adoption and retention analytics.

Cloudinary is looking for a Director Technical Marketing Engineer to join our product marketing team. In this role, you will be responsible for hands-on creation of competitive analysis, product demos, technical content, productivity automations, and sales enablement as well as coordinating GenAI-specific launches across the entire Cloudinary product portfolio - Cloudinary Image, Cloudinary Video, Cloudinary Assets (DAM), Cloudinary 3D and our emerging technology.We are looking for someone who can think creatively and enjoys hands-on work to develop new solutions to improve product marketing productivity, sales success and company-wide win/loss analysis. You will own and lead the technical marketing role at Cloudinary as the sole expert responsible for this function. You might be a great fit if you:- Get motivated by problem solving. - Enjoy learning new technologies.- Are passionate about GenAI.Feel energized by developing new solutions - AI Bot for win/loss analysis anyone?Technologies available for use whether you’re an expert or want to learn them (not exhaustive): Snowflake, Salesforce, Zapier, ChatGPT APIs and enterprise account, Arcade, Cloudinary, Wordpress, Cluster AI, Claude, or any other technology you love.Responsibilities:Create technical product demos centered on compelling value-based storytelling highlighting use cases for use with prospects, customers, analysts, and events. Demo environments, click-thru demos, and interactive web-based online demos.Be the lead on technical competitive insights including the key competitors, smaller competitors, and emerging competitive landscape across the portfolio of products.Be the SME expert on GenAI technology and its implementation across our product portfolio - bringing insights to product marketing and product management teams and evangelizing our capabilities.Bring our differentiation to life in launches and throughout the year with creative technical-based content such as blogs, demos, value calculatorsPartner with Product Management and Product Marketing peers to understand product roadmap and upcoming releases to advise launch teams on the positioning of strengths and differentiation based on technical realities of our products vs competition.Produce external-facing content including demo videos, customer-facing decks, webinars, data sheets, FAQs, cheat sheets and more across all funnel stagesSupport Product Marketing efficiency and reporting with automation and technical problem-solvingLead and participate in delivering presentations and demos at trade shows and eventsPresent enablement to solution engineering, customer education, and GTM teams on technical deep dives and/or competitive intelligenceProactively build automation to drive internal team efficiency & impact analysis content.About You:8+ years of experience in technical product marketing or a closely related fieldExperience with SaaSCS degree or equivalent API and Coding Experience: Hands on experience with APIs and at least one modern language (ie JavaScript or Python)Media Expertise: Understanding how image and video content is handled on the web — formats, delivery, optimization, and general media workflows.Developer tools and ecosystem:Familiarity with the broader developer ecosystem — frameworks, content platforms (ie Vercel), etc. Marketing operations and automations: Hands-on problem-solving using tools like Snowflake and GenAI for enhanced productivity and analysisExperience crafting competitive battle cards and creating competitive messaging and insights for sales enablementHands on experience building product demos end-to-end with web and product teams, from the story-telling narrative to technical execution in demos, videos, and sales trainingFlexible team player with a proven track record collaborating with and inspiring othersStrong communicator with excellent written and verbal communication skillsPreferred: Expertise with martech stack such as products in image and video/media management, content management, e-commerce platforms, headless architectures, or digital asset management space#LI-GC1