Director Brand Communications jobs at Adidas in Pakistan, Lahore

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: Brand Marketing

Direct Reporting Line: Director Brand Comms SP

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Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

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Brand Communication Planning& Execution

• Strong in creative, social, PR, and activation.
• Creates integrated action plans for all Brand communications projects related to Golfand Locker Room with the aim of maximizing brand and (new) product exposure while maximizing efficiency
• Proactively works with Product Marketing, Sports Marketing, EIM and Retail Marketing teams in supporting all their brand asset activities and all trade fairs and trade meetings with aim to position the brand as set out in our objectives
• Remains up to date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular
• Identifies communication opportunities, as well as opportunities for Co-ops & Co-branding

Management

• Assumes responsibility for the (legally) correct usage of the adidas trademarks and logos
• Sources, establishes strong relationships and manages day-to-day activities with relevant agency partners and (media) vendors
• Provides briefings to the Creative Services to convey the desired retail presence and image at retail

Financial

• Follows, maximizes and controls the Brand Communication budget as set according to the Marketing Plan
• Suggests future Brand Communication budgets
• Negotiates and develops quotations with vendors by setting clear objectives and expectations
• Evaluates and recommends pricing levels for all Brand Communication purchases

Systems and Processes

• Executes and tracks the Brand Communications plan
• Implements quality control systems for production of all materials containing adidas logo
• Co-ordinate all launches of relevant material with Category Merchandising team and Sales department
• Develops, maintains and co-ordinates processes with the Retail Operations Department and the Sales department that ensure timely (in-store) implementation around the country
• Post evaluates campaign performance by conducting or coordinating research and tracking project development, and then collating results into regular quality reports
• Benchmarks on the progress in the brand perception of the consumers
• Is responsible for on-time and accurate provision of Commitment and Payment requests related to all Brand Communication projects
• Fully optimizes integration with other Communications disciplines such as PR and Creative Services

Training

• Implement a training and development plan for brand communication team
• Ensure team understand the role of marketing, and branding at adidas
• To some extent, actively participate in departmental level training and development initiatives and activities
• Through the internal communications team, communicate brand communication information and initiatives to entire company in a timely fashion

Others

• Other job-related work assigned by supervising manager

KPI:

• Overall business performance
• Budget control
• Successful and Creative Launch Events
• Golf Course and Driving Range activation
• Grow market share
• Strong brand equity

Key Relationships:

• On time launch of campaigns
• Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards
• Improvement in our Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Integration of ideas with other disciplines
• Improved professionalism of the team
• Delivery on Initiatives identified by the Senior Management team
• Sell through target for related category

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• A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the region
• Strong team player
• Very high level of integrity
• Communication skills, relationship management and empathy
• Negotiation skills
• Excellent creative/design/ art direction sense
• Fluent English and Mandarin required

Requisite Education and Experience / Minimum Qualifications:

• Minimum of 3-5 years’ experience in the advertising or communication dept.
• Previous experience in advertising, PR, and Creative Services in China;
• Knowledgeable about Sports, esp. Golf. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
• Excellent presentation and organizational skills
• Exposure – Sports, brand/category marketing, trade marketing
• University Degree or above. Preferably in a marketing or communications related discipline.

Key Accountabilities:

• Lead and facilitate ALL B2B events across Go To Market, Wholesale, Employee, ERG, Hospitality, and NAM Showrooms to ensure brand excellence and ROI.
• Lead a team of direct reports by providing clear direction and communication that supports the Brand Experience function and overall adidas business.
• Develop innovative and experiential strategy across B2B moments.
• Provide seasonal reporting to NAM Brand Experience Senior Director.
• Establish and drive agency partner strategy to drive innovation, consistency, and investment efficiency.
• Establish event best practices that streamline planning and production that drive for efficiency and results.
• Establish and maintain relationship with NAM Procurement team.
• Establish and maintain relationship with NAM Finance team.
• Ownership and management of B2B event calendar and provide guidance and flag overlap/conflict to Brand Experience Senior Director and key stakeholders.
• Ownership and management of B2B budget and provide consistent reporting for Brand Experience Senior Director.
• Identify and develop talent to help fuel the team's succession plan.

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• Expert knowledge of the event industry, trends, and strategies.
• Excellent People Leader - within both direct and informal matrix environment.
• Excellent communicator that is clear, concise, and tailored to various audiences both written and oral.
• Expert ability to manage up to set, drive and effectively communicate information and raise concerns or request/advocate for support.

Qualifications:

• Four-year College or university degree, emphasis in marketing or communications preferred.
• Minimum 8-10-year event marketing experience.

• ​
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.​
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.​
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, OR.​
• Though our teammates hail from all corners of the world, our working language is English.

Purpose & Overall Relevance for the Organization:

• Develop and direct industry leading creative solutions for concepts and categories, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
• Lead and manage the internal creative team to achieve worldclass results

Key Responsibilities:

• Lead the Creative development for multiple concepts or categories across multiple consumer touchpoints, from 2D to retail to digital
• Develop concepts and creative strategies that fulfill objectives of category, concept, brief
• Collaborate with cross-functional team members to ensure consumer- and brand focus
• Set priorities, creative and assignment-related, of team
• Lead the execution of creative strategies to ensure end to end creative excellence, from sellin to sellout (consumer-facing)
• Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
• Review and approve production stages of creative execution
• Maximise results within given budget and timeframes
• Participate in creation of annual and long-term Creative Direction strategies
• Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
• Identify opportunities of improvement and change, and initiate own proposals/projects
• Seek out new Design resources that can deliver world class results

Key Relationships:

• Design Directors, Creative Directors
• Product Designers
• Brand Communications
• Product MarketingTeams
• External Agencies and Art/Creative Directors
• External Creative Resources

Knowledge, Skills and Abilities:

• IT skills: Excel, Word, PowerPoint: advanced /Outlook
• Design apps: expert
• Strong visual and verbal skills with the ability to create impactful/exciting visuals
• Language: English: excellent

Requisite Education and Experience / Minimum Qualifications:

• Under-graduate level Design education or combination thereof
• Solid education and advanced experience in the creative development of communication tools
• At least 10 years experience in Sporting Goods/Fashion Industry or Design on managerial level
• 3 years personnel management experience
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
• Passion for adidas and it’s mission
• Passion for sports, culture, design

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life andAD&Dinsurance, which can be supplemented with employee-paid coverage. Employeesare able toenroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including12 weeksof paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $185,000 - $222,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Los Angeles, California.
• Though our teammates hail from all corners of the world, our working language is English.

,,&supply base in the industry.Oversee the development, commercialization, product integrity, manufacturability, Create to Value (CTV), and achievement of target FOB for all products and categories within the Development Centers. Additionally, develop, implement, and manage sourcing strategies in the designated country to ensure company objectives are met regarding quality, volume, delivery, and cost of sourced products, while achieving desired performance outcomes.

Product Creation

• Lead multiple product creation teams in Development Centers for all development and commercialization, material innovation and product costing; ensuring that products consistently exceed customer expectations in respect to fit, comfort, design integrity, performance, perceived value, manufacturability and quality.
• Set direction for development and commercialization area with key focus on Create to Value (CTV), Product Integrity and overall Manufacturability & Efficiency for the designated Development Centers.
• Work with suppliers to promote capability influence Marketing, Design and Brand Operations in general product direction and execution of the designated product categories built upon product and manufacturing expertise.
• Take cross-country accountability for the development and engineering of centrally developed projects for other Sourcing production facilities of the parent Development Center.

Sourcing Operations

• Implement sourcing strategies within assigned location to meet the company objectives relating to quality, volume, delivery, and cost of sourced products.
• Build and maintain business relationships at the highest level of trust and integrity.
• Implement Supply Performance Framework (“SPIKE”) to ensure the company secures, maintains, and supports the highest quality vendors available.
• Manage risks (e.g., political, economic, strategic, etc.) likely to impact business operations.
• Ensure implementation of company policy for all operations (Quality, Delivery, Costing, Development, Planning/Ordering/Shipping, Materials).
• Ensure lead times provided by suppliers are in line with the company's objectives for speed-to-market.
• Ensure supply partners and all operations comply with company expectations and relevant local laws (general and labour) and respect basic human rights, health, and safety of all employees and the environment.
• Ensure right level of collaboration and capabilities in Digital, Development, and Manufacturing in Tier 1 supply partners.
• Form and maintain the appropriate organizational structures for end-to-end process performance and succession. Identify and develop future talent, and ensure appropriate leadership skills are present at every level through development of direct reports and teams.
• Maintain adidas’ public image at the highest possible level through professionalism, integrity, and contribution to the local community.
• Ensure all sourcing operations and practices fully comply with adidas’ Responsible Sourcing & Purchasing Policy, adidas standards and legal requirements, while managing the relevant processes internally and externally.
• Role model leadership to foster a culture of Diversity, Equity & Inclusion that strives for an inclusive workplace.

KEY RELATIONSHIPS

• Product Development & Sourcing: PCPM, Quality Testing & Compliance
• Global Brands
• Other Global Function teams: Social and Environmental Affairs /Government Affairs
• Sourcing Supply Partners

Knowledge, Skills, and Abilities:

• Breadth of management experiences across various industries (specially manufacturing)
• Strong conceptual thinking and business acumen
• Strong influencing and communication skills (written and spoken)
• Fluent in English (written and spoken)
• Strong leadership skills and ability to lead multidimensional teams.

Requisite Education and Experience / Minimum Qualifications:

• University degree in engineering or a technical field (e.g., materials science, chemistry, physics, etc.) or non-technical field coupled with relevant work experiences.

• 12+ years of relevant business experience and5+ years of people management experience

• Willingness to travel frequently (including internationally)

Key Responsibilities

• Own Omni-Channel Marketing plan & strategies for the full marketplace in East
• Drive and oversee the marketplace in the different countries and integrate into one strategy as cross-border accounts are expanding into our countries, from offline to online retail
• Build knowledge and skillsets within the team for changing retail environments, ensuring an appealing retail approach for the Gen Z consumer
• Drive the digital marketing agenda – the integration of digital tools, scalable digital projects, and digital activation as well as provision of insights for future planning
• Increase sellout, share of voice and share of search of adidas within Zone East through improved brand visibility & presentation and enhanced consumer experience
• Lead the implementation and execution of Omnichannel Marketing strategy for all channels balancing global and local strategies
• Create dedicated account marketing plans & calendars for the zone’s accounts in close collaboration with Sales, BU, Go-to Market teams and review on constant base to reflect the business situation
• Brand & Product Learning program drive as a pillar to deliver on the sports credibility within key wholesale accounts and DTC
• Work with European retail teams for best local approach of storytelling for our retail and franchise doors – drive KPIs (traffic, conversion, sales)
• Own Omni-Channel MWB/SWB (Marketing & Sales working budget) to ensure investment decisions on strategy as well as monitor ROI
• Drive and initiate exciting hyper local consumer-relevant activations on store level in cooperation with zone Brand Activation, GTM, Sales, Sports marketing teams.
• Lead the delivery of appropriate channel activation sell-in tools at Sales Launch period, and brand presentations to accounts during sell-in
• Oversee new store openings/remodeling from ISC, VM and opening activation perspective
• Drive Membership program integration into DTC channel, drive proactively acquisition of new members by always-on communication and creating unique and premium members experience
• Drive the strategic relationship with ISC, VM and creative agencies and ways of working
• Feedback to Europe Channel Activation on performance of concepts and on toolbox readiness
• Share best practices & learnings with Europe and key stakeolders
• Build strong working relationships with Europe Brand Marketing and specifically Europe/East Sales, DPC, GTM, Retail, Franchsie and Brand Marketing teams to deliver market input and drive synergies
• Lead and continuously develop a team of OC managers to be experts in their field and contribute to company and category objectives
• Repesent the Brand East team as senior stakeholder across the zone, the cluster, EU and global

Personnel:

• Large team leadership and strategic guidance
• Manage, recruit for and develop the team to achieve all relevant targets for the Marketplace
• Build the most relevant teams to achieve strategic goals and future readiness
• Inspire, lead and drive a performance culture within the team
• Set personal objectives, targets, guidelines and assess all direct reports
• Manage key talents' career and succession planning
• Develop the functional and core skill of direct reports through regular coaching and mentoring

Key Relationships:

• Zone Brand Activation lead
• Zone Brand Communications
• Zone Sports Marketing
• Zone WHS teams & accounts
• Zone Retail & Franchise
• Zone Human Resources
• Zone Finance team
• European activation teams
• Local/Global Agencies

KPIs:

• Net sales
• Market share
• Sell through/Sell out
• Traffic/Conversion
• GenZ reach, share of business
• Digital Share of search & Share of voice

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

• The adidas Digital Activation team designs and builds digital campaigns, platforms and mobile services that give our consumers the best experience of our brand.
• The adidas Digital Activation team lead as Digital, mobile, social, CRM technology experts dedicated to design, build, and manage content and experiences on our ‘own’ platforms from .com to mobile apps.
• The Senior Specialist Digital Performance Activation is to drive data driven decision across the planning & analysis & optimization of all digital marketing channels to improve the performance in line with strategic initiatives.
• The Senior Specialist Digital Performance Activation is responsible for planning, execution, result analysis & insight sharing across owned digital channels to manage external potential member growth such as full funnel digital media buy and affiliates program, and kakaotalk channel etc.
• The Senior Specialist Digital Performance Activation delivers excellent execution, optimization, and actionable insight by building digital ecosystem, and by measuring performance of brand initiatives.

KEY RESPONSIBILITIES:

• Execute & support adaptation & localized execution based on Global / local campaigns and X-category & commercial contents according to Digital Activation Calendar/Plan
  • Ensure consistence use of tools across all digital touchpoints including .com, mobile applications, and other digital channel.
  • Execute with content guidelines based on global guidance and local relevance.
  • Interacts with Global Digital Activation and other relevant teams on our takes of Global and local plans for adidas.com / app and other digital touchpoints and inform on local adjustments.
  • Report regularly local initiatives, share best practice proactively by closely working with Digital Content & publishing team, Social Activation & Partner publishing team and other related teams.

• Strategic Digital media/ Affiliate partnerships
  • Understand and support full funnel digital media strategy to increase brand awareness and engagement thru relevant digital channels.
  • Plan and execute digital media buying with integrated media strategy and tactics across paid media, social, kakao channel, SEM, affiliates to increase effectiveness & efficiency by delivering objectives and goals.
  • Recommend changes to ad creatives, layouts, copies, key visual to improve and maximize onsite traffic and conversion by closely working with eCom CX team.
  • Monitor and complete regular performance reporting on various indexes to ensure not only strong conversion & ROAS but also impression & click, CTR. And provide insights for optimization based on data driven analysis.
  • Kick off for mid/long term strategy for potential digital interface represent such as affiliates program to drive traffic, sales, and new member acquisition.
  • Coordinate and support reporting needs with agency

• Lead / support team as Go-to department for all digital demand of the brand adidas
  • Collect all demand from Categories and Markets for entire Digital Experience
  • Establish process and tool to manage demand efficiently and to provide transparency.
  • Act as the interface between Categories, Digital Activation teams and eCom
  • Provide transparency about internal roadmaps and available tools.
  • Governing strategic direction is kept (e.g., mobile first, data driven)
  • Implementing Go-Live criteria and sign-off process
  • Establishing and formalizing the processes between the different teams (Brand, eCom, Brand Strategy, eCom planning)

• Support local and global stakeholders in own eCom related topics (partnership and affiliate marketing, translation and localization, SEO, eCom operations)

• Elevate owned digital channel in planning and execution, result analysis, insight sharing to manage external potential member growth.
  • Plan and deliver owned channel strategy such as kakaotalk channel, mobile apps and so on by consolidating and developing contents and assets aligned with key campaigns and commercial moments.
  • Define communication strategies based on targets audience and contents priorities to ensure targeted and personalized communications delivered to the right audience to increase relevancy and maximize response rate.
  • Kick off for mid/long term strategy to strengthen kakao channel friends’ loyalty and to test/initiate new kakao function to increase engagement & conversion.
  • Review on 360 results understanding via data analysis, findings and derive concrete vision and kakao channel strategy.
  • Monitor KPIs, define benchmarks and analyze result data on a recurring basis to drive insights into the next action.

• Provide expert knowledge and consultancy for digital performance activation and campaign KPIs.

• Execute the most relevant digital marketing tools to generate traffic to eCom and offline stores.
• Formulate and monitor KPI’s, take remedial action & recommendations.
• Interface with an analytics team to generate digital campaign KPIs.
• Establish the most simple and efficient links for increasing traffic and conversion by tracking the deep dive data.
• Own, execute, and feedback on digital platform such as kakao channel / affiliates new initiatives & best practices.
• Ensuring consumer centric experience based on data analytics.
• Liaising with Brand Strategy, eCom and Legal - Provide expert knowledge on digital guidelines of adidas ecosystem.

• Manage & oversee budget allocation from planning to execution.
• Develop and maintain key working relationships with internal and external partners and agencies.

KPI’s:

• Consumer Engagement on CRM platform
• Membership and channel Growth aligned 2025 target
• NPS/NPD (country, key city, key categories)
• Traffic to own and wholesale eCom
• Shared KPIs with eCom

KEY RELATIONSHIPS:

• INTERNAL: Global digital activation team, Global performance marketing team, Global Digital Growth team, Global/SK eCom teams - Site Operations teams, Onsite Merchandising teams, Planning & Media Activation team, Brand Comms, Retail Marketing teams, Culture Marketing team, BU teams
• EXTERNAL: Digital Media Owners, Performance Marketing Agencies, External Content Publishing Support, Soft- and Hardware Support teams - a variety of other internal and external stakeholders.

KNOWLEDGE, SKILLS AND ABILITIES:

• Ideally over 5 years of professional experience in digital marketing/website, app management/performance marketing
• Strong understanding of digital channel, UX/UI, and digital journey optimization in digital platform such as .com, app, kakao
• Experience project management experience
• Excellent communication and collaboration skills
• Strong adaptable, flexible problem-solving skills
• Expertise or Strong interests in data analyzing with numbers, trends, and research skill to derive actional insights.
• Advanced user of MS Office suite of products
• Sufficient work experience with power BI, Adobe analytics, Appsflyer.
• Flexible and positive mindset to embrace changes and agility within a fast-paced environment.
• Fluent in English
• Fluent in Korean

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• At least 5 years’ experience in relevant Marketing fields – digital performance marketing works preferred.
• Marketing and /or Sales experience