Marketing Strategist jobs in United States, New York, New York

We’re seeking a strategic and execution-focused Director of Product Marketing Management to lead marketing for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact.

• Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings.
• Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
• Go-to-Market Leadership - Own GTM plans for major launches, platform integrations (including Unity Vector and other AI/ML initiatives), and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact.
• Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
• Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis.
• Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings.

• 10+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
• Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
• Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
• Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
• Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
• Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
• Experience working with product teams and a track record of influencing roadmap decisions.
• Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

What you’ll be doing:

• Architect the Global Demand Engine: Design, execute, and optimize a comprehensive, multi-channel demand generation strategy to achieve pipeline and revenue goals. You will own the strategy and execution across all digital channels , community, content, and more.
• Lead Account-Based Marketing (ABM) Strategy: Evolve and scale our ABM program, partnering closely with sales leadership to identify and target high-value enterprise accounts, orchestrate personalized campaigns, and drive engagement with key personas across the buying committee.
• Develop a World-Class Events & Field Marketing Strategy: Build and lead a global events strategy that creates memorable experiences and drives significant pipeline. This is a current strength in our team and includes flagship industry trade shows, proprietary executive roundtables, and regional field marketing events designed to attract both prospective clients and deepen relationships with existing customers.
• Scale Partner Marketing: Collaborate with our Business Development teams to scale co-marketing programs across our partner ecosystem (including emerging agentic platforms) that generate high-quality, partner-sourced pipeline and amplify our brand reach within the ecosystem.
• Champion Data-Driven Decision Making: Partner with our Revenue Operations team to build, refine, and champion a sophisticated multi-touch attribution model and continuously refine our target account profile using data from our Ideal Customer Profile analysis to determine areas of near term and long-term opportunity. You will use data-backed insights to understand complex buyer journeys, measure ROI, and dictate future marketing investments with precision.
• Foster a Culture of Experimentation: Instill a "test and learn" mindset across the team. Continuously optimize campaigns, channels, and messaging by developing a robust framework for A/B testing and experimentation.
• Lead and Mentor a High-Performing Team: Manage and develop a talented team of marketing professionals across demand generation, events, and partner marketing. Foster a collaborative, results-oriented culture that empowers team members to do their best work.
• Manage Performance & Budget: Own the growth marketing budget, key performance indicators (KPIs), and reporting for all demand-related activities, regularly communicating performance to the executive team and the board.

What you’ll need:

• 12+ years of B2B marketing experience, with at least 5+ years in a senior leadership role building and managing high-performing marketing teams.
• Proven, quantifiable track record of successfully developing and scaling a global demand generation function for a B2B technology company that sells to enterprise retail and/or commerce organizations.
• Expertise in targeting, engaging, and generating pipeline from C-suite personas (e.g., CFO, CIO, CTO, CCO) and functional leaders across finance, technology, digital, and ecommerce departments.
• Fluency in modern growth marketing practices, with hands-on experience building and scaling sophisticated, multi-channel Account-Based Marketing (ABM) programs.
• Demonstrated success in developing and executing a global field marketing and events strategy that effectively engages both prospects and customers, from large-scale trade shows to intimate executive events.
• Experience collaborating with key partner ecosystems (i.e. Salesforce, AWS, Shopify) to build joint pipeline growth, establish AE:AE relationships, and align leadership teams. Existing relationships within these and other organizations is a plus.
• A true "marketing scientist" mindset: You are highly analytical, data-driven, and have direct experience working with revenue operations to develop and leverage marketing attribution models (e.g., multi-touch, W-shaped) to guide strategy.
• A testing-centric and intellectually curious approach to marketing, with a passion for continuous optimization and understanding complex, non-linear enterprise buyer journeys.
• Leadership and communication skills, with the ability to inspire a team, collaborate cross-functionally (especially with Sales, Product, and Finance), and present clearly to an executive audience.
• Experience managing a significant marketing budget and a deep understanding of marketing technology stacks (e.g., Salesforce, Marketo/HubSpot, 6sense/Demandbase, etc.).

Trust is backed by data – Forter is a recipient of over 10 workplace and innovation awards, including:

• Great Place to Work Certification (2021, 2022, 2023)
• Fortune’s Best Workplaces in NYC (2022, 2023 and )
• Forbes Cloud 100 (2021, 2022, 2023 and )
• #3 on of “Most Innovative Finance Companies” (2022)
• Anti-Fraud Solution of the Year at the Payments Awards (2024)
• SAP Pinnacle Awards “ ” (2023)
• Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)

Benefits:

• Competitive salary
• Restricted Stock Units (RSUs)
• Matching 401K Plan
• Comprehensive and generous health insurance, including vision and dental coverage
• Home office allowance
• Generous PTO policy
• Half day Fridays

Salary Range:+ bonus + equity + benefits