About the role:
Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply it to content development. Key areas include, but are not limited to, website, email, programmatic advertising, organic/paid social, marketing automation, and other levers and capabilities within an omnichannel marketing program.
Your responsibilities will include:
- Partner in the development of content and communications plans that support the PI Vascular franchise, including the use of appropriate channels, messages, and tactics to physician audiences.
- Utilize research and insights to identify key points of differentiation, reasons to believe and messaging themes and lead collaboration to establish content strategy, communication journeys, and measurable goals.
- Lead development of message maps, define brand strategies and create compelling content and assets. Partners with and manages vendors and agencies to ensure that initiatives meet objectives. Provides guidance and feedback on areas of continuous improvement.
- Partner with analytics resources to test content types, creative approaches, and demonstrate performance. Translate into new opportunities across communication channels via performance insights.
- Build and manage cross-functional relationships with Product Marketing, Digital Marketing, Design, Marketing Automation, and other relevant teams.
- Ensure content is consistent with Boston Scientific established guidelines, processes, and tools. Provide recommendations where appropriate.
- Communicate proactively to all stakeholders, managing expectations, timelines and logistics.
- Acquire and maintain knowledge of communications and industry trends and best-in-class practices as related to responsibilities. Share learnings with internal team where appropriate.
- Serve as a thought leader by sharing knowledge and best practices with team and cross-functional stakeholders.
Required Qualifications:
- Bachelor's degree in marketing, business, communications, English, journalism, or another relevant field
- A minimum of 5 years of content strategy and/or marketing campaign experience
- Experience developing content and materials from concept through production for use in multiple channels, with a heavy concentration on digital storytelling and asset creation
- Understanding of brand management and principles
- Experience working with/managing agency and external vendor partners
- Proven ability to manage multiple stakeholders and programs while adapting to changing priorities
Preferred Qualifications:
- Highly motivated, action-oriented with demonstrated ability to lead, collaborate, influence within a team-based environment and partner with internal/external stakeholders
- Strong interpersonal skills, both verbal and written, with the ability to directly and indirectly influence to drive business objectives
- Strong attention to detail, good adaptability, and ability to manage and progress projects through completion
Compensation fornon-exempt (hourly), non-sales rolesmay also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation forexempt, non-sales rolesmay also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions:It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and/or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company, you will be expected to meet the ongoing requirements for your roles, including any new requirements, should the Company’s policies or protocols change with regard to COVID-19 vaccination.
