Marketing Analyst jobs in United States, Maryland, Columbia

Principal Duties and Essential Responsibilities:

• Audit & Cleanse Contact Lists: Review, update, and maintain email marketing databases to ensure accuracy and compliance.
• Data Validation: Identify and remove duplicate, outdated, or incorrect contact information.
• Segmentation & Organization: Categorize contacts based on engagement levels, demographics, and preferences.
• Email Campaign Support: Assist in setting up and testing email campaigns to ensure deliverability and effectiveness.
• Compliance & Best Practices: Ensure email lists comply with GDPR, CAN-SPAM, and other relevant regulations.
• Performance Tracking: Monitor email bounce rates, unsubscribe trends, and engagement metrics to improve campaign effectiveness.
• Collaboration: Work closely with the marketing team to align email strategies with broader marketing goals.

Minimum Requirements:

• Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.
• Strong attention to detail and ability to manage large datasets.
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot, Salesforce).
• Basic understanding of data privacy regulations (GDPR, CAN-SPAM).
• Excellent communication and organizational skills.
• Ability to work independently and as part of a team
• Successful completion of Verint background screening process including, but not limited to, employment verifications, criminal search, OFAC, and SS verification

MIN: $20/HR

MAX: $30/HR