Strategist jobs in United States, Delaware, Wilmington

As the VP - Journey and Product Transformation Strategist, you will lead the strategic direction and execution of journey transformation initiatives, ensuring alignment with customer needs and business objectives. You will be responsible for developing scalable programs and processes that enhance transparency, accountability, and efficiency across cobrand partnerships.

Job responsibilities

• Strategic Leadership and Executive Communication:
  • Drive the alignment and implementation of the journey framework across Cobrand Partner teams and Product teams to ensure consistency in customer experience.
  • Deliver executive updates and insights to leadership forums regarding plans, progress, blockers, and strategic recommendations.
• Collaboration and Education:
  • Partner closely with Cobrand Partner teams, Product teams, and Card Customer Experience teams to facilitate direct collaboration and knowledge sharing.
  • Work across teams to improve processes and enable better transparency and efficiency in key Cobrand and Card-wide initiatives.
• Scaling Pilot Processes & Enhance Prioritization:
  • Lead efforts to scale pilot processes and learnings across Partner and Product teams, ensuring successful strategies are replicated and optimized across portfolios.
  • Develop and implement processes and tools to identify key initiatives that drive the highest impact on NPS, sales, and cost reduction.
• Measurable Outcomes:
  • Develop and implement journey scorecards to track progress and enhance prioritization needs.
  • Scale reporting practices and tools to enable systematic and automated approaches for performance measurement.
• Executive Communication:
  • Articulate strategic direction and commercial value through executive updates and insights delivered to leadership forums.

Required qualifications, capabilities, and skills

• Extensive Experience: 10+ years of experience in strategy, product management, or related fields, with a strong focus on journey transformation and product innovation within the financial services sector.
• Agile Expertise: Proven expertise in agile product development methodologies and the software delivery lifecycle, with a history of leading agile teams to deliver high-impact projects.
• Analytical Acumen: Strong analytical skills with the ability to interpret complex data sets, identify trends, and translate insights into actionable strategies that enhance customer engagement and business performance.
• Communication Mastery: Exceptional written and verbal communication skills, with a talent for synthesizing complex information into clear, compelling narratives for diverse audiences, including executive leadership.
• Digital Product Development: Proven experience in creating and launching consumer-facing digital products, with a focus on user experience and the ability to manage tight delivery timelines while maintaining high quality.
• Leadership and Collaboration: Demonstrated ability to lead cross-functional teams, fostering a collaborative environment that encourages innovation and drives strategic initiatives in a fast-paced, dynamic setting.
• Educational Background: BA or BS in a relevant field; an advanced degree (MBA or equivalent) is highly preferred, especially with a focus on business strategy, analytics, or a related discipline.

Preferred qualifications, capabilities and skills

• Industry Knowledge: Familiarity with the business services and offerings associated with Chase, including an understanding of the competitive landscape and emerging trends in the cobrand credit card space.
• Entrepreneurial Mindset: A commitment to innovation and a self-motivated approach that thrives in a start-up team environment, with a passion for driving transformative change and delivering exceptional customer experiences.
• Financial Acumen: Experience in developing robust business cases in collaboration with Finance and Analytics partners, demonstrating a strong understanding of financial metrics and their impact on strategic decision-making.
• Technical Proficiency: Familiarity with data visualization tools (e.g., Tableau, Power BI) and analytics platforms, as well as experience with customer relationship management (CRM) systems and digital marketing analytics.
• Change Management: Experience in leading change management initiatives, with the ability to influence stakeholders and drive adoption of new processes and technologies across the organization.
• Customer-Centric Focus: A strong commitment to a customer-first approach, with the ability to empathize with customer needs and translate them into innovative product solutions that enhance overall satisfaction and loyalty.

Key Responsibilities:

• Work cross-functionally with teams such as brand, business, creative, legal, operations, retail merchandising and corporate communication partners to drive compelling messaging strategies and channel plans drive awareness of Cafes and deepen understanding of the Cafe value proposition

• Build the strategy for multi-channel integrated marketing campaigns that drive Cafe awareness and key Bank brand equities

• Partner with cross-LOB teams to tell Capital One products, features and experiences stories across in-Cafe channels like digital and physical signage

• Lead ideation of disruptive marketing strategies to reinforce Capital One Cafe’s unique value proposition

• Author sound campaign and creative briefs, test plans and strategies to guide breakthrough work rooted in consumer insights and drive continued performance and optimization against KPIs across channels

• Collaborate with our creative team and agencies to optimize creative assets and deliver best-in-class marketing communications

• Translate and communicate business intent in a directive manner that partner teams can act on, ensuring cohesion and consistency in how we talk about Cafes

• Curate web experiences that deepen Cafe storytelling and enhance the in-Cafe experience

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact

• Champion and adhere to risk management processes and policies

Our ideal candidate is:

• Detail-oriented with strong prioritization skills and the ability to manage multiple projects, stakeholders, and deadlines while maintaining a high level of excellence and accuracy

• Experienced in brand strategy, multi-channel integrated marketing campaign strategy and content development.

• Experienced in marketing across the full funnel, with expertise in the brand awareness and consideration space.

• Effective at working with many stakeholders and cross-functional teams

• Able to translate business goals and objectives into marketing strategies, plans and tactics

• Able to effectively influence both peers and senior leadership

• Confident presenting formal recommendations to senior decision makers

• Excited by the challenge of influencing & collaborating with various partners of all levels to deliver results

• Someone who thrives when navigating ambiguity and working autonomously

• A strong team player, focused on achieving results together

Basic Qualifications:

• Bachelor’s Degree or military experience

• At least 5 years of multi-channel digital marketing experience on client-side or agency

• At least 5 years of experience creating and delivering integrated marketing campaigns across retail and digital channels

Preferred Qualifications:

• Masters Degree in Business Administration

• Marketing experience in financial services or another highly regulated industry

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

• Leads or supports client management activities with clients and prospective clients. Responsible for the development and execution of a relationship management plan to acquire and retain clients. Is accountable for ongoing exceptional client experience. Has a book of business that typically consists of the largest and/or most complex and sophisticated client relationships. May assist the directors in developing team members.
• Coordinates with team to determine action plan through thorough discovery of client needs to deliver an exceptional client experience. Consistently reviews needs assessment with clients to determine changes. Has working knowledge of all business segment capabilities and offerings. Ensures a strong client commitment and advocacy by delivering proactive and responsive service to meet client goals. Holds team accountable for deliverables.
• Held accountable for the growth of their book of business through client expansion and new client acquisition. Develops and executes strategies for proactively sourcing new relationships for the bank. Owns communication and contact with existing clients to ensure expansion opportunities are captured. Consistently seeks ways to expand his/her external network for business development.
• Manages risk through appropriate client selection and ensures that our service delivery is consistent with the fees being charged. Works with risk partners to escalate client concerns to bring about quick resolution. Has well developed knowledge of partner offerings to make business-appropriate introductions. Is accountable to partners for follow up and client communication after initial introduction.
• Maintains timely, accurate and complete sales/client relationship management administration tasks as determined by the business. Ensures the execution of team processes, such as pre-call planning, post-call debriefs and relationship reviews. May train, coach and/or mentor other team members. May participate in special projects to strengthen the overall business.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and requiredneeded to be successful in this position.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

Refer to the

Key Responsibilities:

• Translate business objectives into strategic projects leading to site enhancements and optimizations.

• Be an ambassador for the site in partner conversations driving connections where the site can support marketing initiatives, and drive internal site linking opportunities.

• Shepherd multiple site projects at once from brief to execution while ensuring strategic intent aligns with execution and ensuring timelines are met.

• Partner in collaborative cross-functional teams with creative, marketing, enterprise, legal, compliance, etc to ensure all projects meet the requirements of partner teams.

• Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.

• Leverage data from the site to gain valuable insights into customer behavior allowing us to optimize our website content, improve user experience, increase conversion rates, and make informed decisions to drive business growth and customer satisfaction by understanding how users interact with your site.

• Work to ensure a smooth execution of site updates, ensuring the release team has all assets and approvals necessary to complete site updates.

• Excellent communication and partnership skills are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.

Basic Qualifications:

• Bachelor’s Degree or Military experience

• At least 3 years of experience in Consumer Marketing, Communications, or Project Management

• At least 3 years of experience executing Cross-Channel Marketing communications campaigns

Preferred Qualifications:

• Experience in financial services or other highly regulated industry

• Experience working on website strategy, ideation and execution

• Experience working with Google Analytics 4 (GA4)

. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.