Brand Strategist jobs in United States, California, San Francisco

What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:

• Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.

• Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.

• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.

• Leverage our unique position:

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

• Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.

• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.

• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.

• Manage and optimize budgets

• 10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .

• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.

• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.

• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.

• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

The base pay range for this position is expected in the range below:

Essential Responsibilities:

• Develop and articulate a clear, compelling vision and strategy focused on enhancing PayPal's marketing strategy and brand identity that inspires others
• Oversee and direct the development of creative strategies, content programs and campaigns with direct impact on PayPal revenue, expense, budget, and growth
• Negotiate with and influence the decision-making of senior internal and external executives and decision-makers
• Create operational and strategic objectives and plans for fostering brand loyalty using domain knowledge and extensive expertise
• Provide guidance to critical cross-functional and cross-organizational teams focused on business transformation across PayPal
• Identify and resolve strategic problems or issues by developing new or innovative solutions

Minimum Qualifications:

• Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

• Lead the development and global implementation of PayPal’s brand strategy—rooted in customer insight, competitive positioning, and company vision.

• Own and evolve the brand’s core elements: voice, tone, behavior, narrative, naming, architecture, and design systems—ensuring alignment across geographies, channels, and audiences.

• Drive brand governance and brand architecture across PayPal’s product and services portfolio, balancing consistency with local and cultural relevance.

• Set the creative vision and define the bar for excellence in PayPal’s brand storytelling, advertising, and communications.

• Inspire internal and external creative teams to deliver bold, emotionally resonant work across integrated campaigns, content, and experiences.

• Champion the use of design, language, and digital innovation to bring the brand to life across every customer interaction.

• Architect and launch cross-functional, insight-led global campaigns that drive measurable brand and business outcomes.

• Ensure brand marketing and product marketing are seamlessly aligned, with cohesive narratives spanning paid, owned, earned, and in-product channels.

• Optimize go-to-market strategies in collaboration with media, performance marketing, and regional teams.

• Collaborate closely with Product, Communications, Customer Experience, and Executive Leadership to embed brand thinking across the organization.

• Guide consistent implementation of brand voice and standards across web, app, CRM, service, and partner experiences.

• Leverage brand health metrics, market research, and cultural intelligence to identify new opportunities and guide strategic decision-making.

• Develop and present actionable performance insights to executive leadership; iterate creative strategies based on results.

• Build, lead, and mentor a high-performing global brand and creative team—cultivating a culture of creativity, curiosity, innovation, and accountability.

• Promote creative experimentation and continuous improvement, supported by strong operational rigor.

• Bring a forward-looking perspective to brand building, actively exploring emerging platforms, AI technologies, and digital tools to scale creative impact.

• Identify ways to leverage AI to increase creative effectiveness, enhance storytelling, and streamline workflows.

• 14+ years of progressive experience in global brand strategy, marketing, and creative leadership within high-growth or Fortune 500 organizations.

• 7+ years in senior leadership roles managing multidisciplinary brand, design, and creative teams.

• Demonstrated success driving brand transformation and leading large-scale global brand campaigns with quantifiable impact.

• Expertise in brand positioning, narrative development, identity systems, tone of voice, and integrated marketing strategy.

• Strong executive presence and influence, with the ability to align diverse stakeholders and present confidently at the C-level.

• Deep understanding of consumer research, brand health tracking, and campaign analytics.

• Passion for creativity, innovation, and culture—with a demonstrated ability to leverage AI and emerging technology to elevate brand effectiveness and efficiency.

• Experience in fintech, technology, lifestyle, or other consumer-driven global industries strongly preferred.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

Our Benefits:

Any general requests for consideration of your skills, please

Job Description:

Merrill is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

Job Description:

The Private Wealth Strategist, part of Merrill’s Strategic Wealth Advisory Group, works with UHNW individuals and families to provide objective insights aimed at aligning financial and estate strategies with their goals. This is a highly visible position within Merrill Private Wealth Management (PWM) that works closely with Merrill advisors and PWM management in the assigned territories. The role partners with Merrill Advisors in client solicitation efforts and generating wealth transfer strategies for our UHNW clients and prospects. Develop recommendations and assist Advisors to implement customized planning strategies for UHNW families. Focus may be on transfer of inter-generational wealth, estate planning, diversification of a concentrated position, philanthropy, private planning business succession, risk management and retirement planning. May also author whitepapers, articles and other material on topics impacting the UHNW client segment, or provide service to clients. Assist with the retention of UHNW relationships.

Core responsibilities

• Develop wealth transfer strategies for ultra-high net worth (UHNW) individuals and families (net worth $50 million or more) to enhance client relationships and acquire new clients (This role does not have any specific client acquisition goals).

• Design, create and effectively deliver presentation pieces for client meetings and national events

• Partner with Advisors or Relationship Managers in client solicitation efforts and generating wealth management strategies for our UHNW clients and prospects.

• Develop recommendations and assist Advisors or Relationship Managers to implement customized planning strategies for UHNW families. Focus may be on transfer of inter-generational wealth, estate planning, diversification of a concentrated position, philanthropy, private planning business succession, global asset allocation, risk management and retirement planning.

• May also author whitepapers, articles and other material on topics impacting the UHNW client segment, or provide service to clients.

• Assist with the retention of UHNW relationships.

Skills:

• Business Development

• Critical Thinking

• Oral Communications

• Presentation Skills

• Wealth Planning

• Active Listening

• Collaboration

• Customer and Client Focus

• Pipeline Management

• Written Communications

• Adaptability

• Attention to Detail

• Issue Management

Desired Skills:

• 7 years of private law firm practice or similar experience in transfer taxation or trusts and estates with a focus on planning experience for UHNW families and individuals

• Strong Tax, legal research and writing skills

• Series 7 & 66 or the ability to obtain these within 120 days

• Proficiency in Microsoft Office Suite (including Word, Excel, and PowerPoint) and Brentmark Estate Planning Tools (aka NumberCruncher)

Minimum Education Requirement:Law degree required

• Bachelor's degree or equivalent practical experience.
• 5 years of experience leading the production of projects from creative brief through launch.
• Experience in production across marketing mediums including social, digital, and LFV.

• Experience with licensing, rights management and other business affairs responsibilities.
• Experience managing production vendors and agencies, including negotiating rates and authoring statements of work.
• Ability to thrive in a fast-paced and highly creative environment, think strategically, and define complex programs with multiple work streams.
• Ability to execute within timelines, across multiple stakeholders, and deliver projects on time and on budget.
• Exceptional verbal and written communication skills with the ability to effectively influence and communicate cross-functionally with all levels of management.

• Bachelor's degree or equivalent practical experience.
• 2 years of experience in advertising, sales, marketing, consulting, or media.
• Ability to travel up to 20 % of the time.

• Experience in launching and managing paid digital advertising campaigns, particularly in Google Ads and other digital marketing platforms.
• Experience in assessing and achieving client success via sales techniques, including effective questioning, objection handling, and selling.
• Experience working with channel sales, advertisers, agencies, or clients.
• Ability to manage and prioritize a portfolio in an advertising or media sales context, and achieve goals to drive growth.
• Ability to build compelling narratives and utilize storytelling as a client engagement strategy.

• Bachelor's degree or equivalent practical experience.
• 2 years of experience in a quota-carrying sales role.
• Experience in online sales, acquisition, business development or cold-calling.
• Experience in a customer-facing role working with digital advertising products.

• Experience in managing and customizing for a customer base.
• Experience in media account management or advertising industry.
• Ability to multi-task and manage multiple projects while maintaining attention to detail.
• Ability to proactively engage customers and deliver value-added business solutions.
• Excellent problem-solving skills.

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in software development.
• 7 years of experience building and developing large-scale infrastructure, distributed systems or networks or experience with compute technologies, storage or hardware architecture.
• 5 years of experience with design and architecture; and testing/launching software products.

• PhD in computer science, AI, distributed systems, machine learning, or a related field.
• 5 years of experience with state of the art GenAI techniques (e.g., LLMs, Multi-Modal, Large Vision Models) or with GenAI-related concepts (language modeling, computer vision).