Brand Specialist jobs in United States, California, San Diego

What makes this role exciting is the incredible potential within the Live Shopping market . You’ll have the chance to:

• Drive significant impact: Your strategies will directly contribute to eBay’s growth and leadership within a high-profile part of our business.

• Innovate and experiment: From testing new paid media channels to piloting unique content formats, you’ll have the freedom to define new ways to connect with audiences.

• Build and lead a team: Foster creativity and performance within a dedicated team focused on live shopping success.

• Leverage our unique position:

• Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc).

• Develop and execute integrated marketing campaigns , from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels.

• Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives.

• Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals.

• Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences.

• Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies.

• Cultivate relationships with creators, influencers, and partners to expand reach and community engagement.

• Manage and optimize budgets

• 10+ years of brand and/or growth marketing experience , including direct expertise in live shopping, livestream commerce, or interactive retail platforms .

• Demonstrated success in audience definition, acquisition, and conversion across multiple verticals.

• Proven ability to develop, test, and scale paid media strategies that drive measurable business impact.

• Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments.

• Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities.

• Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels.

The base pay range for this position is expected in the range below:

Being the cybersecurity partner of choice, protecting our digital way of life.

Your Impact

• Join the fastest growing team where experience meets cutting-edge solutions

• Build and cultivate strong customer relationships, driving business growth within the region.

• Partner with the core sales team to align customer strategies and engagements with Cortex and Cloud business objectives.

• Take full ownership of leading strategic sales campaigns, sales forecasting, utilizing in-depth knowledge of sales cycles from initial contact through procurement.

• Engage in deep technical discussions beyond standard sales presentations and pitches; while translating complex technical cybersecurity solutions into clear business value propositions for customers.

• Collaborate closely with cross-functional teams, including sales engineers, to provide tailored customer-centric solutions.

• Partner with Alliances to develop joint strategies, enhance customer engagement and deliver innovative solutions for existing and prospective clients.

• Travel domestically as needed to meet with customers and attend key business events.

Your Experience

• 3+ years of field sales experience focusing on key customer accounts and delivering value to Enterprise or Major-level accounts in the cybersecurity industry.

• Extensive platform selling experience in complex sales with multiple buying centers.

• Experience selling SIEM, EDR, XDR, SOC and SOAR solutions is highly preferred.

• Established trusted relationships with CIOs and CISOs with the ability to influence and drive strategic conversations

• Expertise in applying complex solution sales methodologies to drive results.

• Experience working with channel partners and a deep understanding of a channel-centric go-to-market strategy.

• Demonstrated ability to thrive in a fast-paced, high-growth startup environment while collaborating effectively with sales engineers and cross-functional teams.

• Experience operating in a continuous adoption, expansion, and upsell sales motion within a matrixed sales organization is preferred

• Willingness to travel domestically as necessary to meet business needs.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $212800 - $292600/yrThe offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found .

All your information will be kept confidential according to EEO guidelines.

This role may require travel to and from Palo Alto Networks, Inc. business meetings and events and requires reliable transportation to do so. If a hire chooses to drive in connection with company business, the hire for this role must maintain a valid driver’s license.

Essential Responsibilities:

• Develop and articulate a clear, compelling vision and strategy focused on enhancing PayPal's marketing strategy and brand identity that inspires others
• Oversee and direct the development of creative strategies, content programs and campaigns with direct impact on PayPal revenue, expense, budget, and growth
• Negotiate with and influence the decision-making of senior internal and external executives and decision-makers
• Create operational and strategic objectives and plans for fostering brand loyalty using domain knowledge and extensive expertise
• Provide guidance to critical cross-functional and cross-organizational teams focused on business transformation across PayPal
• Identify and resolve strategic problems or issues by developing new or innovative solutions

Minimum Qualifications:

• Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

• Lead the development and global implementation of PayPal’s brand strategy—rooted in customer insight, competitive positioning, and company vision.

• Own and evolve the brand’s core elements: voice, tone, behavior, narrative, naming, architecture, and design systems—ensuring alignment across geographies, channels, and audiences.

• Drive brand governance and brand architecture across PayPal’s product and services portfolio, balancing consistency with local and cultural relevance.

• Set the creative vision and define the bar for excellence in PayPal’s brand storytelling, advertising, and communications.

• Inspire internal and external creative teams to deliver bold, emotionally resonant work across integrated campaigns, content, and experiences.

• Champion the use of design, language, and digital innovation to bring the brand to life across every customer interaction.

• Architect and launch cross-functional, insight-led global campaigns that drive measurable brand and business outcomes.

• Ensure brand marketing and product marketing are seamlessly aligned, with cohesive narratives spanning paid, owned, earned, and in-product channels.

• Optimize go-to-market strategies in collaboration with media, performance marketing, and regional teams.

• Collaborate closely with Product, Communications, Customer Experience, and Executive Leadership to embed brand thinking across the organization.

• Guide consistent implementation of brand voice and standards across web, app, CRM, service, and partner experiences.

• Leverage brand health metrics, market research, and cultural intelligence to identify new opportunities and guide strategic decision-making.

• Develop and present actionable performance insights to executive leadership; iterate creative strategies based on results.

• Build, lead, and mentor a high-performing global brand and creative team—cultivating a culture of creativity, curiosity, innovation, and accountability.

• Promote creative experimentation and continuous improvement, supported by strong operational rigor.

• Bring a forward-looking perspective to brand building, actively exploring emerging platforms, AI technologies, and digital tools to scale creative impact.

• Identify ways to leverage AI to increase creative effectiveness, enhance storytelling, and streamline workflows.

• 14+ years of progressive experience in global brand strategy, marketing, and creative leadership within high-growth or Fortune 500 organizations.

• 7+ years in senior leadership roles managing multidisciplinary brand, design, and creative teams.

• Demonstrated success driving brand transformation and leading large-scale global brand campaigns with quantifiable impact.

• Expertise in brand positioning, narrative development, identity systems, tone of voice, and integrated marketing strategy.

• Strong executive presence and influence, with the ability to align diverse stakeholders and present confidently at the C-level.

• Deep understanding of consumer research, brand health tracking, and campaign analytics.

• Passion for creativity, innovation, and culture—with a demonstrated ability to leverage AI and emerging technology to elevate brand effectiveness and efficiency.

• Experience in fintech, technology, lifestyle, or other consumer-driven global industries strongly preferred.

Travel Percent:

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit .

Our Benefits:

Any general requests for consideration of your skills, please

Job Description:

Merrill is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations.

This job is responsible for partnering with Merrill Financial Advisors (FAs) to deliver banking and borrowing solutions to their clients. Key responsibilities include creating relationships with FAs to deepen Merrill client relationships by connecting them to consumer banking solutions and providing ongoing servicing of those solutions. Job expectations include providing comprehensive banking solutions to clients, serving as a digital product expert, as well as identifying and encouraging FA client referrals to other Bank of America specialists.

Responsibilities:

• Emphasizes broader banking implications and benefits to Financial Advisors (FAs) and their teams to promote incorporation of banking into day-to-day FA practices and operations
• Partners with Financial Advisor teams to educate clients on banking products and help navigate complex client situations
• Delivers a high-quality client experience that is consistent with the expectations of a Wealth Management client by providing comprehensive financial solutions to clients, including managing expenses, building wealth, and managing debt
• Ensures exceptional client service quality delivery by supporting the operational execution of tasks and conducting follow-up routines to meet client needs
• Understands and accesses the full breadth of resources across the bank to create opportunities that meet a client's diverse financial needs

Skills:

• Account Management
• Client Solutions Advisory
• Customer and Client Focus
• Influence
• Relationship Building
• Advisory
• Client Experience Branding
• Executive Presence
• Networking
• Sales Performance Management
• Attention to Detail
• Pipeline Management
• Presentation Skills
• Prioritization
• Referral Identification

High School Diploma / GED / Secondary School or equivalent

• Bachelor's degree or equivalent practical experience.
• 5 years of experience leading the production of projects from creative brief through launch.
• Experience in production across marketing mediums including social, digital, and LFV.

• Experience with licensing, rights management and other business affairs responsibilities.
• Experience managing production vendors and agencies, including negotiating rates and authoring statements of work.
• Ability to thrive in a fast-paced and highly creative environment, think strategically, and define complex programs with multiple work streams.
• Ability to execute within timelines, across multiple stakeholders, and deliver projects on time and on budget.
• Exceptional verbal and written communication skills with the ability to effectively influence and communicate cross-functionally with all levels of management.