Marketing Director jobs in United States, California, Antioch

Purpose & Overall Relevance for the Organisation:

As Director DPC EMC EXPORT you will be responsible for leading the DPC team to drive profitable and sustainable market share growth as well as developing programs that will drive key sales levers. You will work in an agile, fast-paced, global organization and in close collaboration with local DPC partners.

Key Responsibilities:

• anage and lead the Digital Partner Commerce (DPC) team in Emerging Markets Central (EMC) Export
• Responsible for various team functions including Key Account Teams, Partner Development, Digital Analytics, Partner Program & Retail Media
• Execute marketplace mapping and control and manage the EMC Export Digital Ecosystem. Make recommendations to the Senior Director DPC on commercial opportunities with new partners and new regions on factual analysis, trends and needs while monitoring and reporting on Digital Partners, Wholesale.com and competitors’ activities and propose/initiate/take actions
• Drive Partner Program roll out - Redefine 1P & 3P strategies with Partners and identify the best operating model per partner to drive long term sustainable market share and growth
• Fully owning the channel P&L, setting budgets & forecasts for digital partners, devise joint business plans, and develop account strategies for achieving brand objectives
• Formulate trade investments (TI) and discuss accordingly with digital partner accounts; and frequent tracking of performance against different TI buckets
• Identify possible areas to improve sales of adidas products on our digital partner accounts’ websites, social channels and apps and develop initiatives to capture those opportunities; initiatives might include but are not limited to the areas of brand and product launch visibility, product findability, optimal ranging and conversion
• Pilot new initiatives together with our local Digital and Wholesale.com partners and manage all other stakeholders involved, taking ownership for successful pilot implementation
• Leverage DPC Analytics as the backbone of the channel – Performance Testing to define KPIs for successful proof-of-concept and measure uplift
• Be the local DPC Center of Excellence for DPC Partner Development, Key Account Teams and adidas Business Units to collect ideas and provide guidance on how to improve Digital sales
• Work closely with global & market DPC Partner and Business Development team to screen recent Digital Wholesale innovations and trends for implementation feasibility and impact, piloting the most promising
• Lead the DPC EMC Export team, set ambitions, provide direction and drive performance culture for the members of the team

Knowledge, Skills and Abilities:

• Strong industry knowledge, eCom, e-Marketplace, Pureplayers, Wholesale with strong cross functional experience across digital marketing and sales
• Very good project management skills, ability to understand and implement strategy , including the ability to lead diverse teams of technical and non-technical roles and several projects simultaneously
• In depth understanding of local markets’ consumers, accounts, economic environment and commercial needs
• Very good communication skills, comfortable presenting complex topics to senior stakeholders and convincing them to follow path of action
• Innovative mindset, encouraging change, taking personal ownership and can-do attitude

Key Relationships:

• Global & Market DPC
• Account Management Teams
• Wholesale B&M & Omni
• Sales Development
• Partner Program Teams
• Brand Activation
• Sales Finance
• Diverse set of other roles and functions based on project needs

KPI’s

• Net Sales
• Standard Margin
• Profitability
• OB Conversion
• SWB & MWB
• Range Efficiency
• Sell out

Requisite Education and Experience / Minimum Qualifications:

• 8+ years of professional experience, with extensive experience in E-Commerce & Wholesale field (e.g. Pureplayers, eMarketplaces, Digital merchandising, Digital consumer experience and/or Digital Marketing)
• Knowledge of local and global DPC & E-Commerce landscape
• Proven sales experience ideally within the sport / retail sector
• Strong leadership skills, with experience managing remote and diverse teams
• Strong understanding of consumer base and purchasing behaviour
• Experience in P&L management and accountability
• Ability to lead and drive change
• Fluency inEnglish, Kazakh, Russian

: Global

Brand Marketing

Direct Reporting Line: SeniorSports Marketing

Indirect/secondary reporting line: -

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

• This role plays an instrumental part in the way the brand is portrayed and leveraged in association with ourTeam China partnerswithin the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of adidas as theleadingGlobalSports

• Team China

• Key driver and implementer of the brand marketing plans forTeam China

• Team China partners, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as thetopinChina.

• Creation and implementation of a mutually agreed local strategicpartnerplan (based on the global plan) that forms the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)

• Drive and coordinate the adidas marketing process on a local level towards optimizing the activation of the association.

Key Responsibilities:

• ocal dedicated adidas contact, and main local relationship manager forTeam China partners.
• Lead Team China teamonannual strategic planning forAthletes/Partnerswithin the China market.
• Ensure full alignment with all relevant functions and departments on a Global and Local level including but not limited to: local entities and sales forces, business units, and all other relevant stakeholders.
• Ensure proper implementation of the Global BrandPartnershipStrategy in the local market and use of contractual rights, such as seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
• Responsible for the effective application / implementation of contractual rights granted on the local level.
• Develop a mid / long term strategic business plan in the local market in close cooperation with the GlobalPartnerDirectors / Senior Managers that provides all business functions / adidas network with tangible set direction from which to activate and commercialize the association on a local level.
• Drive, steer and implement seasonal local marketing plans for thepartnerswhich deliver towards the overall strategic plan in partnership with key business functions, including
  • Drive Commercial / Product Marketing Strategy products including local B2B.
  • Driving the BrandPartnershipStrategy in close alignment with Global and Local Brand Communications
• Drive, challenge and develop thepartnerbusiness against predefined global / local Net Sales targets, as assigned within the Strategic Marketing plan.
• Constant tracking and analysis ofTeam Chinabusiness, working with key business functions on contingency plans as required.
• Lead Team China team effectively manage and implement the budgets.
• Ensure premium service whileglobal SPSP Partnersare in China (tours, local extensions, etc.)

• Work with both Global and China organizations to align to wider SBP documents.

Key Relationships:

• adidas Brand Comms GCA
• adidas Global SPSP functions
• BBon–site offices/representatives

Knowledge, Skills and Abilities

. Additional the individual must possess / be:

• Resolute and a good problem solver
• Strong project management skills
• Fluent in English and Chinese
• Strong market and industry awareness
• Good negotiation skills
• Good Interpersonal skills
• Driven to succeed and deliver against expectations

KPI’s:

• Net Sales/Profitability
• SKU Efficiency
• Marketing Budget Application (ROI)
• Realization of contractual rights
• Sets team and individualobjectives, guidelines to develop functional & social skills of direct reports. Measure performance

Requisite Education and Experience / Minimum Qualifications:

• University degree in business / marketing
• Strong connection with Team China associations or China national heroes
• Minimum12years’ experience working in Marketing, preferably with some experience in Sports Marketing and/orStrategic Planning.

Purpose & Overall Relevance for the Organization:

To Plan, Create and Lead the Talent Strategy for

Talent Acquisition:

• Set vision and drive strategic and operational goals for themarketacross all aspects of talent acquisition including strategies and practices to support future trends and business growth through talent acquisition excellence.
• Oversee execution of Talent Acquisition programs and initiatives across the region.
• Drive standardized and effective recruitment process that provides high quality as well as equal and inclusive experiences for candidates and hiring managers.
• Manage and influence business and functional leaders on talent acquisition priorities to ensure that organizational needs are met.
• Establish and maintain market and industry expertise including a comprehensive view of trends and competitors to help identify opportunities to improve talent acquisition results.

Talent Management:

• Responsible for the overall Talent Strategy for the market and lead contact for the Market HR Leadfor all Talent related programs and services.
• Lead the strategic planning for “Build or Buy” Talent priorities.
• Succession planning: partner with the Market HRLeadand Senior Leadership Team (SLT)to develop succession for key leadership roles, establishing clear talent mapping and building a diverse pipeline of future leaders; create visibility on global talent pipeline for key positions in the region.
• Pro-actively analyse business demand and consult HR Business Partners with tailored Talent solutions for the identified local business demands. Design and drive the implementation of all non-core products and services (ensure efficiency and consistency of Locally Developed programs and services for the Market by leveraging best practices from the Global Talent network).
• In partnership with theMarket HR Lead runall core Talent meetings at SLTlevel (e.g. Succession, TLU, Talent Conferences).
• Provide outside-in perspective (from Business / HR Business Partners into HR Talent) and contribute to the creation of integrated HR Talent products & services.

Learning and Development:

• Identify training and development needs across the organisation and leverage existing L&D programs or if not available, design locally relevant programs to enhance employee skills and capabilities.
• Foster a learning culture and promote continuous learning and development opportunities.
• Ensure individual learning and development plans and career pathways for high potential talent.

Onboarding and Employee Engagement:

• Enhance the adidas onboarding plan with locally relevant content and experiences to deliver an engaging onboarding program for new employees to ensure a smooth transition into the organisation.
• Develop and execute social activities and engagement initiatives with an internal narrative that will engage employees and foster a positive work culture.

• Build local strategy forour Employer Value Propositionactivationand high touch candidate experience ensuring local relevance.
• Create and maintain a strong online and offline presence within themarketto enhance adidas’s reputation as an employer of choice, also leveraging partnerships with key education institutions to attract young talent.
• Utilize appropriate and relevant recruitment platforms, social media, and networking events in different markets to identify and attract potential candidates.

Leadership, People Management and Team Building:

• Provide transformational leadership for empowered, high-performing teams.
• Promote a collaborative, motivating, diverse, and psychologically safe work environment, leading by example, role modelling adidas values and behaviours.
• Foster a high-performance culture with clear goals and expectations, constructive feedback, and performance reviews on a regular basis.
• Provide coaching and support to enable personal development and Talent excellence within the team.
• Act as a role model in compliance with relevant laws, regulations, and adidas policies.

Knowledge, Skills and Abilities:

• Ability to think and act strategically.
• Influence with/without authority.
• Strong team player with relevant working experience in a global matrix organization.
• Strong customer orientation, confidence to manage demand, HR Leadership team and expectations and ability to operate on senior hierarchical levels (stakeholder management).
• Articulate, clear in written & verbal communication; engaging presentations to large groups/teams.
• Provides ideas and thought leadership on people topics.
• Ability to lead recruiters/talent partners across multiple teams and/or locations towards achieving objectives.
• Strong project management skills.
• Ability to manage change, problem solve and influence hiring behaviour.
• Ability to work on local, national and international searches.
• Strong level of expertise within the market(s) you are responsible for and across multiple functions.
• Talent Generalist with cross-functional knowledge of all Talent areas (Talent Management, Leadership & Learning, Organizational Development)
• Strong knowledge of all core Talent processes.
• Commercial Awareness, customer focus, ability to align Talent, HR Strategy & Business Strategy.
• Advanced facilitation skills and strong internal consulting skills; diagnostic skills with ability to analyse the situation and provide solutions, ideally Certified Coach; basic Program Design skills, ability to build trustful relationships with key stakeholders and HR Partners

Requisite Education and Experience / Minimum Qualifications:

• BS/BA Degreeis required.
• Circa12years’ experience in market TalentManagement/HRBPpositionsin an international and matrixed corporate environment.
• Circa5years managing enterprise sized teams to achieve organizational goals.
• Proven functional expertise across multiple business units and a strong understanding ofmarketTalent/TA trends.
• Fluent written and spoken English and Japanese language skills.

: Global

Brand Marketing

Direct Reporting Line: SeniorSports Marketing

Indirect/secondary reporting line: -

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

• This role plays an instrumental part in the way the brand is portrayed and leveraged in association with ourFB&BB athleteswithin the China market and ensures on a day-to-day basis that we continue to raise the awareness and image of adidas as theleadingGlobalSports

• FB&BB

• Key driver and implementer of the global brand marketing plans forFB&BB

• FB&BB athletes, and furthermore implement the mutually agreed local & global strategy, driving return on investment and delivering towards the brands position as thetopinFB&BB.

• Creation and implementation of a mutually agreed local strategicpartnerplan (based on the global plan) that forms the guiding principle for how the adidas brand manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative)

• Drive and coordinate the adidas marketing process on a local level towards optimizing the activation of the association.

Key Responsibilities:

• ocal dedicated adidas contact, and main local relationship manager forFB&BB.
• Lead FB&BB category teamonannual strategic planning forAthletes/Partnerswithin the China market.
• Ensure full alignment with all relevant functions and departments on a Global and Local level including but not limited to: local entities and sales forces, business units, and all other relevant stakeholders.
• Ensure proper implementation of the Global BrandPartnershipStrategy in the local market and use of contractual rights, such as seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
• Responsible for the effective application / implementation of contractual rights granted on the local level.
• Develop a mid / long term strategic business plan in the local market in close cooperation with the GlobalPartnerDirectors / Senior Managers that provides all business functions / adidas network with tangible set direction from which to activate and commercialize the association on a local level.
• Drive, steer and implement seasonal local marketing plans for thepartnerswhich deliver towards the overall strategic plan in partnership with key business functions, including
  • Drive Commercial / Product Marketing Strategy products including local B2B.
  • Driving the BrandPartnershipStrategy in close alignment with Global and Local Brand Communications
• Drive, challenge and develop thepartnerbusiness against predefined global / local Net Sales targets, as assigned within the Strategic Marketing plan.
• Constant tracking and analysis ofFB&BBbusiness, working with key business functions on contingency plans as required.
• Lead FB&BB category team effectively manage and implement the budgets.
• Ensure premium service whilePartnersare in China (tours, local extensions, etc.)

• Work with both Global and China organizations to align to wider SBP documents.

Key Relationships:

• adidas Brand Comms GCA
• adidas Global BB functions
• BBon–site offices/representatives

Knowledge, Skills and Abilities

. Additional the individual must possess / be:

• Resolute and a good problem solver
• Strong project management skills
• Fluent in English and Chinese
• Strong market and industry awareness
• Good negotiation skills
• Good Interpersonal skills
• Driven to succeed and deliver against expectations

KPI’s:

• Net Sales/Profitability
• SKU Efficiency
• Marketing Budget Application (ROI)
• Realization of contractual rights
• Sets team and individualobjectives, guidelines to develop functional & social skills of direct reports. Measure performance

Requisite Education and Experience / Minimum Qualifications:

• University degree in business / marketing
• Minimum12years’ experience working in Marketing, preferably with some experience in Sports Marketing and/orStrategic Planning.

Key Responsibilities:

· Execute the marketing calendar ensuring alignment with appropriate local and regional departments

· Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion

· Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.)

· Monitor and control campaign material produced and ensure that suppliers deliver high quality standard

· Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning

· Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented

· Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI

· Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing

· Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin

Knowledge Skills and Abilities:

· University degree or equivalent education required

· Broad and deep theoretical understanding of the functional area

· Minimum 3-4 years of experience

Purpose & Overall Relevance for the Organization:

As an experienced and strategic Senior Design Director of Apparel Product Design, you will play a pivotal role in shaping the design trajectory for our apparel products. This position entails developing and guiding cutting-edge creative solutions for product concepts and categories (business units), ensuring the establishment of a highly relevant, desirable, and distinctive adidas brand image, spanning from the initial presentation to the consumer-facing stage. Exploring future expressions of brand through industry shaping edge projects that connect with consumers at spear. This leadership role requires a creative and dynamic individual with a proven track record in apparel design, trend forecasting, and effective team management, capable of leading the internal creative team to achieve world-class results.

Key Responsibilities:

• Actively participate in Product Design first line as expert within Apparel Design.
• Spearhead the strategic development of Creative initiatives for multiple concepts or categories (business units), spanning various apparel product types across all genders and age groups.
• Formulate innovative concepts and creative strategies that align with the objectives of the category, concept, and brief. If needed craft brief based on information available.
• Collaborate closely with the Product Design team in the Business Units and Innovation to ensure a comprehensive and cohesive storytelling approach.
• Engage with cross-functional team members to maintain a consumer- and brand-centric focus throughout the creative process.
• Establish priorities for the team, both creatively and assignment-related.
• Lead the flawless execution of creative strategies, ensuring end-to-end creative excellence from sell-in to sellout (consumer-facing).
• Direct a diverse array of creative resources, including agencies, freelancers, developer, pattern maker, factories, external suppliers etc., to ensure a holistic and exceptional creative output.
• Review and approve production stages of creative execution.
• Optimize outcomes within specified budget and timeframes.
• Actively participate in crafting annual and long-term Creative Direction strategies.
• Present and communicate creative solutions with clarity, effectively selling ideas to a diverse range of stakeholders.
• Identify opportunities for improvement and change, initiating proposals and projects independently.
• Proactively seek out new Design resources capable of delivering world-class results.
• Lead highly creative and effective team through creation process
• Asses, manage and develop individual team members based on adidas leadership framework

Key Relationships:

• Innovation Design
• 3D & technical pattern team
• Design Directors, Creative Directors
• Product Designers
• Product Teams
• Global Operations
• Makerlab, Atelier teams
• External Agencies and Art/Creative Directors
• External Creative Resources

Knowledge, Skills and Abilities:

• IT skills: Excel, Word, PowerPoint: advanced /Outlook
• Design apps: expert (Adobe Creative Suite)
• Strong visual and verbal skills with the ability to create impactful/exciting visuals
• Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution in factory/at supplier)
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and translate ideas into actionable plans.
• Design leadership and team management experience incl. developing internal talent, fostering a creative and inclusive working environment
• Language: English: excellent
• Another European language: fluent

Requisite Education and Experience / Minimum Qualifications:

• Under-graduate level Design education or combination thereof
• Solid education and advanced experience in the creative development of Apparel Design
• At least 10+ years experience in Sporting Goods/Fashion Industry or Design on managerial level
• 5+ years personnel management experience
• Passion for adidas and it’s mission
• Passion forSsports, Culture, Design

: Global

Brand Marketing

Direct Reporting Line: Senior Director

Indirect/secondary reporting line: -

Cost Center/Budget and/or Revenue Responsibility: -

Purpose & Overall Relevance for the Organization:

• This role plays an instrumental part in the way the brand is portrayed and leveraged in association withall our partnerswithin the China market and ensuresthrough partner activationwe continue to raise the awareness and image of adidas as theleadingGlobal Brand.

• Key driver and implementer ofhowthe brandto activate sports partners, to maximize the ROI of sports marketingand delivering towards the brands position as thetopinsports.

• To optimize and leverage thecategory activation plans, create synergy among categories and manage portfolio via a horizontal perspective.

• Drive and coordinate thehorizontal partnerships for the brand.

• Capture key partners’ sports moments and develop plans around how to activate and execute from end to end.

Key Responsibilities:

• Draft and support the execution of seasonal activation plan for top partners, working closely as the connector between Comms / Partnerships team to local partner managers
• Ensure Brand campaign gets Landed with top partners in an elevated way to relay the brand message with impact locally
• Lead cross-category seeding efforts locally by connecting key adidas footwear with partner high visibility moments to drive brand heat via top tier portfolio
• CoordinateMWBconsolidation among categories.
• Anticipate and optimize all contractual appearances of top partners towards marketing framework needs
• Connect on a regular basis with global pt teams to exchanges on best practices and challenges to execute the marketing strategy locally
• Support partner activation tracking tool maintenance of top market partners
• Coordinate gifting of key products to local portfolio for exceptional drops
• Develop brand icons image and positioning inGCAvia local tours coordination support as well as strategic use and placement of campaign content
• Weekly newsletter sharing.
• Cross-category sports moments amplification.
• Manage horizontal partnerships such as universities.
• Other horizontal topics.

Key Relationships:

• adidas Sports Marketing GCA
• adidas Brand Comms GCA
• Research/Social agency

Knowledge, Skills and Abilities

The individual must be senior in profile, highly motivated and focused. He / She must be extremely well organized with a strong empathy and passion towards. Additional the individual must possess / be:

• Resolute and a good problem solver
• Strong project management skills
• Fluent in English and Chinese
• Strong market and industry awareness
• Goodpaperworkskills
• Good Interpersonal skills
• Driven to succeed and deliver against expectations

KPI’s:

• Net Sales/Profitability
• SKU Efficiency
• Marketing Budget Application (ROI)
• Realization of contractual rights
• Sets team and individualobjectives, guidelines to develop functional & social skills of direct reports. Measure performance

Requisite Education and Experience / Minimum Qualifications:

• University degree in business / marketing
• Minimum12years’ experience working in Marketing, preferably with some experience in Sports Marketing and/orStrategic Planning.