Product Marketing Manager jobs in Canada

What you will accomplish:

• You oversee the product value proposition narrative and the market entry approach for eBay Live. Your role includes crafting messaging that promotes a positive shopping experience for buyers and success for sellers.

• You will take a comprehensive approach to go-to-market, ensuring customers get relevant and meaningful communications at the right time and place. These will include in-product, marketing, PR, market communities, sales, client support, and partner messaging.

• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.

• Develop customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.

• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.

• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.

• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition employing the voice of the customer to optimize product marketing messaging and to advise on product recommendations.

• Define important measures for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.

What you will bring:

• 6+ years of experience in product marketing with at least 3 years leading company wide initiatives

• Strong track record of developing product and go-to-market strategies at ecommerce companies, with a consumer attitude.

• Preferred experience in live shopping

• Proven ability to drive innovation, implement projects with excellence

• Success working collaboratively with cross-functional teams and excellent communication skills

• Strong data analysis skills and experience with customer research techniques

This role requires a unique product leader who can successfully navigate an ambiguous, fast-paced environment. You will be responsible for defining and delivering high-impact features across the entire live commerce journey, including the foundational technology platform, the global buyer experience, and the tools sellers use to broadcast, engage, and monetize their live streams. If you thrive on significant ownership, high visibility, and the chance to build the future of e-commerce, this is the role for you.

What you will accomplish:

• Serve as a visionary leader for your product space within live commerce, developing a strategy and roadmap that aligns with eBay's top-level goals. This requires blending deep customer empathy with an understanding of market trends, business goals, and competitive insights.

• Drive the full product lifecycle for multiple features or a major product initiative, from initial discovery and opportunity sizing to launch, iteration, and post-launch analysis.

• Own and deliver a challenging product roadmap on time, demonstrating a strong bias for action and high-quality outcomes. You will write clear, detailed requirements (PRDs) that prioritize hypotheses for testing and iteration.

• Lead and inspire confidence among a wide range of partners, including engineering, design, data science, research, and marketing. You will foster collaboration, build alignment, and drive shared goals across all stakeholders.

• Define key success metrics, leverage data and analytics to quantify customer problems, size opportunities, and ultimately measure the impact of your work on organizational goals.

• Cultivate a knowledge of the technical architecture and backend systems for your product area to effectively partner with engineering, unblock development, and influence technical decisions.

What you will bring:

• 8+ years of product management or related strategy experience, with e-commerce, video, or social commerce experience highly preferred.

• Bachelor’s degree required; MBA or relevant advanced degree preferred.

• Ambiguity Management: Exceptional ability to thrive in an ambiguous, 0-1 environment, distilling complex, unclear problems into a clear product vision and actionable roadmap.

• Prioritization and Tradeoffs: Demonstrated ability to evaluate options, assess trade-offs (short-term vs. long-term), and recommend a path forward, even with incomplete data.

• Influence & Communication: Masters written and verbal communication, adapting your message to influence both execution teams and executive leadership. Ability to lead and inspire without direct authority.

• Analytical Rigor: Proven ability to use quantitative and qualitative insights to build strong business cases, define necessary data, and measure product performance.

• Create world-class, user-centered designs and experiences which solve for customer needs, deliver on business requirements, account for technical feasibility and leverage future trends

• Use your understanding of user-centered design processes and ability to create prototypes and high quality design work to drive product design for end-to-end projects in agile, cross-functional teams

• Operate as a "Co-Founder" within the cross-functional product team by identifying and validating user problems, producing inventive and thoughtful solutions for users and the business, and shipping meaningful product updates that deliver tangible results

• Unite multiple AI-related projects into a cohesive portfolio and end-to-end experience for our customers via collaboration with our design system teams, engineers and multiple product management teams

• Deliver tested solutions via participation in user research, product discovery & testing

• 8+ years of professional experience in product design as an IC design lead working across large cross-domain and cross-functional projects which define an end-to-end customer experience

• An outstanding portfolio which demonstrates a broad range of design and product strategy across web-based and native applications and consumer experiences

• Experience using design thinking methodologies & UCD processes to drive collaboration across agile, cross-functional teams in a large organization

• Hands-on experience driving product and concept development, including generative research, storyboarding, user-journey mapping, competitive analysis, prototyping, qualitative interviews and quantitative testing

• Ability to synthesize ambiguity, bringing industry trends, research, team insights, business priorities, and partner feedback into actionable UX strategy and design execution

• Experience designing AI interfaces or other experience designing with emerging technologies

In the role of
Lead Product Manager at eBay Live , your responsibilities will involve shaping and advancing the vision, strategy, and roadmap for eBay Live seller experiences globally. You will orchestrate projects aimed at enhancing live commerce, making it more user-friendly, interactive, and expandable — enabling sellers of all scales to thrive instantly.

You will partner with Product, Engineering, Analytics, and Marketing teams to drive tangible business outcomes and elevate seller success. This highly visible, cross-functional leadership role requires a blend of critical thinking, in-depth product expertise, data-driven decision-making, and genuine empathy for our global seller community.

What you will accomplish:

• Develop and implement the product vision and strategy for eBay Live seller experiences, ensuring it aligns with eBay’s broader corporate and Seller Experience objectives.

• Lead cross-functional teams to build scalable, mobile-first tools that enable sellers to host, promote, and run live selling events with ease.

• Apply a data-informed approach to validate hypotheses, define success metrics, and iterate rapidly to deliver meaningful outcomes for sellers and buyers.

• Champion the voice of the seller, integrating user insights, research, and behavioural data into every stage of the product lifecycle.

• Collaborate closely with senior leaders across product, development, and engineering to ensure strategic alignment, execution clarity, and effective prioritization.

• Establish guidelines and frameworks for experimentation, validation, and decision-making that can scale globally.

• Identify and drive innovation opportunities, bringing to bear trends in live commerce, creator ecosystems, and mobile-first engagement.

• Work closely with Program Management to address barriers, boost delivery efficiency, and update senior executives on progress and breakthroughs.

• Foster a culture of speed and excellence, balancing quality with velocity and empowering teams to make decisions confidently.

What you will bring:

• 10+ years of product management experience, including at least 2+ years at a lead or principal level coordinating complex, cross-functional initiatives.

• Consistent track record of building and scaling customer-facing digital products, ideally within commerce, social, or live content ecosystems.

• Strong strategic and analytical approach — skilled at turning uncertainty into concrete, measurable product roadmaps.

• Extensive background crafting mobile-first and interactive experiences, especially with live video, community, or products driven by creators.

• Shown success leading global, cross-disciplinary teams across development, research, engineering, and data.

• Expertise in AI adoption, experimentation, A/B testing, and product validation frameworks.

In this role, you will own the strategy and execution of seller marketing communications through own / CRM channels. You will have an opportunity to build from scratch, together with your team, some of the first seller flagship programs and crafting message, audience, channel and contact strategy for those. Examples of programs and initiatives in scope:

• Growth Program, focused on inspiring sellers with growth tips tailored to their business needs, showcasing seller stories, and market trends.

• Driving success of business initiatives such as seller growth through account management programs, incentives like seller coupons or pricing promotions

• Drive understanding and best practices around new tools and features developed to make sellers successful on eBay and making selling on eBay easy

• Recognize sellers successes and encouraging them to perform best in their category and overperform competition

What you will accomplish:

• Craft the seller storyline and foster conversations with US, CA, UK, and DE business sellers, growing into more markets. AU, IT)

• Develop a test & learn plan for seller marketing channels, messaging, creative approaches, and customer feedback to meet customer-centric goals.

• You will implement the roadmap E2E, with support of a Campaign Manager dedicated to your function, Operational and Creative Teams, Planning Teams and Marketing Tech

• You will develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform, Message Studio and Monday.com

• You will partner with the global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust and other business partners in crafting cohesive end-to-end communication plans

What you will bring:

• You will bring a strong CRM expertise into the role, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial

• You will have a strong track record of successfully developing and leading CRM marketing programs and campaigns, from the original idea until successful execution and measurement

• Strong abilities in managing customers and influencing

• You will be numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success

• You will be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance

• You will demonstrate natural curiosity to learn and grow and be open to feedback and different point of views

• You will be a strong team player, fostering collaborative environment and trusted relationships

• Last but not least, you will be passionate about customer excellence and always put the customer first

What you will accomplish:

• You will build and complete the roadmap with engineering, data science, and design teams. Be the champion of execution perfection. Proactively find opportunities to increase test velocity and facilitate collaboration with cross-functional teams.

• Identify and size opportunities for portfolio improvements: use data to advise forecast business impact for your ideas.

• Prioritize features / improvements based on various factors like business value, user needs, effort, etc.

• Author A/B tests: build hypotheses, design test setup, define KPIs.

• Implement tests and customer experience improvements.

• Create PRDs, convey requirements to the Engineering teams and jointly work through execution.

• Create and maintain project plans; handle dependencies and ensure execution readiness; continuously find opportunities to improve.

• Raise and help resolve project blockers; update Jira boards and supporting documentation.

• Measure results: assess performance against KPIs, make recommendations for scaling decisions.

• Continuously gather insights: analyze customer feedback for product improvements; conduct market research and competitor analysis, monitor industry trends for opportunities to innovate.

What you will bring:

• 5+ years of strong product / business / consulting / growth marketing experience focused on customer conversion. 2 years of experience in / related to e-commerce. Marketplace experience (e.g. Uber, Airbnb, LinkedIn) is strongly preferred.

• Steadfast execution and attention to detail - ability to ship quality experiences in a fast paced and iterative manner. Highly organized and process oriented. Regardless of the task, you are able to identify the most efficient way to get it done.

• Strong product sense - ability to understand consumer needs and find simple and creative ways to solve them.

• Experience navigating highly complex cross-functional projects end-to-end.

• Experience developing performance-based emails / notifications in ecommerce.

• Metrics / data driven - able to forecast and measure test performance, and supervise health metrics.

• Build strong relationships across various teams within eBay; an active listener and clear communicator.

What you will accomplish:

• Take to market extraordinary, industry-leading, user-centered designs that solve for customer needs, deliver on business requirements, account for technical feasibility and leverage future trends.

• Contribute to the creative direction of eBay’s suite of seller tools , working with other design leaders to create a compelling and cohesive ecosystem for sellers across the product portfolio.

• Coach and lead product discovery activities and drive the strategic direction of the product experience with partners, including researchers, product managers, engineers and executives.

• Develop frameworks of understanding that codify large-scale, validated solutions and patterns for key customer problems, socialize these across other teams and domains, and help contribute to an overall user-experience framework that empowers eBay sellers.

• Lead as a ‘co-founder’ alongside cross-functional partners

What you will bring:

• Bachelor's degree in interaction design, HCI, industrial design, graphic design, visual communications or equivalent experience and +10 years of professional experience in Product Design, with +5 years of experience leading Product Designers.

• Outstanding portfolio demonstrating a broad range of product design work across web-based applications, consumer experiences, and native mobile applications

• Experience driving product design for end-to-end user-experiences and a strong understanding of user-centered design processes with agile, cross-functional teams

• Hand-on experience in zero-to-one , new product and concept development, including generative research, storyboarding, user-journey mapping, competitive analysis, prototyping, qualitative feedback and quantitative testing.

• Ability to synthesize

Thought leadership in the e-commerce space and hands-on experience creating platforms, tools, and products that enable e-commerce sellers a plus.