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In this role, you will own the strategy and execution of seller marketing communications through own / CRM channels. You will have an opportunity to build from scratch, together with your team, some of the first seller flagship programs and crafting message, audience, channel and contact strategy for those. Examples of programs and initiatives in scope:
Growth Program, focused on inspiring sellers with growth tips tailored to their business needs, showcasing seller stories, and market trends.
Driving success of business initiatives such as seller growth through account management programs, incentives like seller coupons or pricing promotions
Drive understanding and best practices around new tools and features developed to make sellers successful on eBay and making selling on eBay easy
Recognize sellers successes and encouraging them to perform best in their category and overperform competition
What you will accomplish:
Craft the seller storyline and foster conversations with US, CA, UK, and DE business sellers, growing into more markets. AU, IT)
Develop a test & learn plan for seller marketing channels, messaging, creative approaches, and customer feedback to meet customer-centric goals.
You will implement the roadmap E2E, with support of a Campaign Manager dedicated to your function, Operational and Creative Teams, Planning Teams and Marketing Tech
You will develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform, Message Studio and Monday.com
You will partner with the global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust and other business partners in crafting cohesive end-to-end communication plans
What you will bring:
You will bring a strong CRM expertise into the role, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial
You will have a strong track record of successfully developing and leading CRM marketing programs and campaigns, from the original idea until successful execution and measurement
Strong abilities in managing customers and influencing
You will be numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success
You will be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance
You will demonstrate natural curiosity to learn and grow and be open to feedback and different point of views
You will be a strong team player, fostering collaborative environment and trusted relationships
Last but not least, you will be passionate about customer excellence and always put the customer first
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EY Canada’s Corporate Development Office (CDO), responsible for managing mergers and acquisitions for EY Canada, has an exciting opportunity for a full-time position as an Assistant Director - Corporate Development. This role supports an important strategic inorganic growth objective of the firm as part of our All-In Strategy. In addition to the CDO, you will be a core member of our Strategic Investment Office, working closely with various areas of the business involved in:
Your Key Responsibilities
Transaction Management Office (TMO)
Strategic Investment Office (SIO)
What You Will Gain from This Role
What We Look For
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Corporate and Operational Strategy is EY’s executive strategy practice. The EY-Parthenon brand is the home of our fast-growing global strategy capability. We advise corporate and private equity clients on strategic and commercial issues affecting their key investment choices. Areas of our work include:
Your key responsibilities:
We are interested in candidates who have:
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Lead marketing that powers Canada’s future.
We’re looking for a strategic thinker and an influential leader who can:
What we look for
Ideally, you’ll also have
What we offer you
We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:
The salary range for this job in British Columbia is $92,300 to $153,800. Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.
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The Associate Director, Strategy & Operations for Financial Services (FS) is a strategic leader responsible for supporting the execution of the FS industry Group. go-to-market plan. This role is pivotal in advancing revenue growth, pipeline integrity, and business development budget, with a strong emphasis on data literacy and analytics to inform decision-making and strategy.
Your Key Responsibilities
What we look for
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As the lead Art Director for US CRM, you’ll be responsible for guiding our external agency in crafting visually compelling creative that engages customers, drives retention, and improves their overall experience with eBay. You will work closely with internal and external cross-functional teams including marketing, category BUs, and social strategists, to deliver outstanding customer experiences. You will also have the chance to create in-house creative work for CRM touchpoints as needed.
What you will accomplish:
Lead the creative direction for eBay’s US CRM campaigns, including emails, push notifications, SMS, and other customer communications, ensuring content resonates with US customers and drives engagement.
Occasionally concept, design, and implement creative for CRM channels, with a focus on customer retention, loyalty, and brand advocacy.
Ensure brand consistency by adapting eBay’s global brand guidelines to align with the specific tone, voice, and customer needs of the US market.
Collaborate with cross-functional teams, including marketing, content, design, and copy, to create CRM campaigns that are both visually impactful and strategically aligned with eBay’s marketing goals.
Present feedback and pitch concepts to collaborators, including CRM, marketing, and other key teams, ensuring that your vision is communicated clearly and persuasively.
Optimize and iterate creative campaigns based on performance data, customer feedback, and market trends, continuously improving campaign outcomes.
Collaborate with external agencies to coordinate the implementation of CRM creative, ensuring alignment with eBay’s standards and US market requirements.
Collaborate with localization teams to ensure all content is culturally relevant and linguistically accurate for US customers.
Occasional travel may be required for team collaboration or photoshoots.
What you will bring:
5+ years of experience as an Art Director or Senior Designer, with a focus on CRM creative in the e-commerce or digital marketing space.
Bachelor’s degree in Graphic Design, Communication Design, or a related field.
A strong portfolio showcasing CRM campaigns, email design, and customer engagement work across multiple channels.
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); knowledge of After Effects or Cinema 4D is a plus.
Experience with CRM platforms and tools, and a deep understanding of how to tailor creative for emails, push notifications, and SMS.
Strong typography, composition, and visual storytelling skills, with an eye for detail and the ability to craft visually engaging and effective content.
Proven experience leading creative projects from concept to execution, managing multiple projects simultaneously and meeting tight deadlines.
Ability to work cross-functionally with marketing, copy, and product teams, maintaining strong creative direction and brand integrity.
A collaborative attitude, with the ability to give and receive constructive feedback
Who You’ll Work With:
A dedicated team of designers, copywriters, motion designers, and creative directors.
Cross-functional partners in marketing, content, and product teams, collaborating to deliver customer-centric CRM campaigns.
A creative, fast-paced environment that values collaboration, innovation, and quality.
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What you will accomplish:
You oversee the product value proposition narrative and the market entry approach for eBay Live. Your role includes crafting messaging that promotes a positive shopping experience for buyers and success for sellers.
You will take a comprehensive approach to go-to-market, ensuring customers get relevant and meaningful communications at the right time and place. These will include in-product, marketing, PR, market communities, sales, client support, and partner messaging.
Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
Develop customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition employing the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
Define important measures for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.
What you will bring:
6+ years of experience in product marketing with at least 3 years leading company wide initiatives
Strong track record of developing product and go-to-market strategies at ecommerce companies, with a consumer attitude.
Preferred experience in live shopping
Proven ability to drive innovation, implement projects with excellence
Success working collaboratively with cross-functional teams and excellent communication skills
Strong data analysis skills and experience with customer research techniques
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In this role, you will own the strategy and execution of seller marketing communications through own / CRM channels. You will have an opportunity to build from scratch, together with your team, some of the first seller flagship programs and crafting message, audience, channel and contact strategy for those. Examples of programs and initiatives in scope:
Growth Program, focused on inspiring sellers with growth tips tailored to their business needs, showcasing seller stories, and market trends.
Driving success of business initiatives such as seller growth through account management programs, incentives like seller coupons or pricing promotions
Drive understanding and best practices around new tools and features developed to make sellers successful on eBay and making selling on eBay easy
Recognize sellers successes and encouraging them to perform best in their category and overperform competition
What you will accomplish:
Craft the seller storyline and foster conversations with US, CA, UK, and DE business sellers, growing into more markets. AU, IT)
Develop a test & learn plan for seller marketing channels, messaging, creative approaches, and customer feedback to meet customer-centric goals.
You will implement the roadmap E2E, with support of a Campaign Manager dedicated to your function, Operational and Creative Teams, Planning Teams and Marketing Tech
You will develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform, Message Studio and Monday.com
You will partner with the global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust and other business partners in crafting cohesive end-to-end communication plans
What you will bring:
You will bring a strong CRM expertise into the role, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial
You will have a strong track record of successfully developing and leading CRM marketing programs and campaigns, from the original idea until successful execution and measurement
Strong abilities in managing customers and influencing
You will be numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success
You will be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance
You will demonstrate natural curiosity to learn and grow and be open to feedback and different point of views
You will be a strong team player, fostering collaborative environment and trusted relationships
Last but not least, you will be passionate about customer excellence and always put the customer first
These jobs might be a good fit