Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms.

Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has over 3,700 employees in 19 offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kiev, Bucharest, Minsk, Dnepr, and Vinnitsa.

Playtika is looking for a brilliant
copywriter to join a leading studio and world-class game.

This dynamic position is an incredible opportunity for a skilled writer who can think creatively and translate business needs into compelling and fun content.

In this position, you will take a main role in setting the tone and delivering the brand voice through promotional channels, in close collaboration with a talented monetization team.

Your responsibilities will be dynamic and will include developing the creative strategy and writing for promotional campaigns across a variety of communication channels, driving an engaging and cohesive experience for our players. (In-Game Promotional Communications, Video Scripts, Social Media & Fan Page Posts, Emails, Push Notifications etc.) You will also work closely with our product team to create a product narrative for new features, tools and games.

• Support the creative vision and business goals of the game with writing that appeals to the target audience.
• Work under the Content Lead, writing promotional campaigns across a variety of communication channels, to create an engaging experience for our players.
• Work with monetization managers and designers to merge business goals with creative and engaging content.
• Work with the Animation Lead to write voiceovers and create narratives that engage and convert.
• Research and stay current with game trends to be an expert in the target genre and audience.

• 2 years + of experience in marketing writing – an advantage
• Native English, American culture proficiency - Must
• A passion for writing and creative thinking – Must (Over 1 million people will read your words daily)
• An understanding of product marketing – an advantage
• Familiarity with social media networks – an advantage
• Familiarity with online gaming – an advantage