Employer Brand Marketing Director jobs in Israel

Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual, and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…

Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.

As a Cognyter you will:

• Executing Cognyte’s growth strategy through defining partnerships and customers in specific verticals and domains owning a sales quota per relevant region and domain – building and executing a sales plan to meet and exceed the targets
• Collaborating with leading regional and global partners to drive strategic initiatives, build lasting relationships, and augment the pipeline
• Working with system integrators and strategy consultants to identify new business opportunities and drive market demand
• Work internally to continuously enhance the product offering based on information from the field

For that mission you’ll need:

• At least 10 years of experience in software sales positions, preferably in the Governmental and Enterprise sectors. Focus on Law Enforcement Agencies
• Experience in working in Law Enforcement Agencies as a user of investigation systems – a major advantage
• Italian citizenship, Native Italian speaker, and good communication in English
• Experience and skill set in partners’ development & management, business analysis, relationship building, business development
• Experience working with System integrators is a must.
• Experience working in the big data, analytics ecosystem
• Proven experience in this field and proven ability to manage complex relationships and nurture them to success
• Ability to operate in a complex matrix environment and drive processes internally

Apply now.

• Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
• Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
• Develop and communicate Elementor’s value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success and retention
• Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product.
• Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
• Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of Elementor’s product to increase awareness and adoption
• Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
• Improve user journeys to increase customer acquisition, conversion, and engagement rates

• 5+ years of proven experience as a Product Marketing Manager
• Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels
• Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven decisions
• Have experience creating high-end marketing collateral across multiple channels
• Ability to work collaboratively and cross-functionally in a fast-paced, dynamic environment
• Possess a high degree of design aesthetics, and can guide other stakeholders towards the best results
• Have strong proven analytical skills, are data-driven, and are familiar with A/B testing
• Self-starter who can work independently and manage multiple projects simultaneously
• Experience with targeting SMB/mid-market is a plus.
• Excellent verbal and written communication skills in English.
• Experience with WordPress and Elementor - an advantage

Today’s world is crime-riddled. Criminals are everywhere, invisible, virtual and sophisticated. Traditional ways to prevent and investigate crime and terror are no longer enough…

Technology is changing incredibly fast. The criminals know it, and they are taking advantage. We know it too.

As a Cognyter you will:

• Research target accounts and maintain ABM lists in HubSpot/CRM systems
• Track basic engagement signals (website visits, email activity) to identify active accounts
• Prepare account activity summaries to support sales outreach
• Assist with digital campaign setup across LinkedIn and Google Ads platforms
• Support campaign tracking and coordination
• Monitor campaign performance and highlight key insights weekly
• Coordinate tasks with Marketing and SDR teams

What You'll Learn

• Real-world ABM strategy and execution
• CRM and marketing automation systems
• Campaign management and performance analysis
• Understanding of the marketing funnel and customer journeys
• Exposure to international enterprise and government marketing

For that mission you’ll need:

Essential:

• Current student/ graduate in Marketing, Communications, Business, or related field
• Strong Excel skills (pivot tables, VLOOKUPs)
• Excellent English communication and organization skills
• Understanding of Marketing Technologies and CRM’s

Preferred:

• Hands-on or coursework exposure to digital marketing
• Basic familiarity with HubSpot/CRM systems

Apply now.