User Acquisition / Performance Analyst jobs at Wix in Israel, Tel Aviv-yafo

• Own the design of data models that transform raw data into actionable insights, and define their strategic use to inform decisions that fuel growth and optimize marketing strategies

• Leverage technical skills to work with vast amounts of data, establish measurement frameworks, and analyze results to align activities with north star objectives and identify areas for growth

• Conduct funnel and behavioral analyses, research key metrics, and extract actionable insights to enhance user journeys and uncover new opportunities

• Collaborate with teams across Marketing and Wix to understand business needs, translate them into data solutions, and align efforts with strategic goals

• Create and execute A/B tests, evaluate results with statistical rigor, and provide deeper insights from detailed analysis to inform ongoing optimization

• Build automated tools, design dashboards, and empower stakeholders to track and understand key metrics, making data both accessible and actionable for strategic decision-making

• Manage paid advertising campaigns on Google Ads, YouTube, Facebook, and other platforms, translating the outcomes into easy-to-understand results
• Analyze results and optimize performance according to various KPIs
• Cultivate fresh ideas and discover new opportunities based on big data analysis & trends
• Stay up-to-date with the latest Advertising Platform features and integrate applicable ones into the team’s strategy
• Draw on the data to spearhead relevant initiatives that support business objectives

• See beyond numbers and take part in informing, influencing, supporting and executing Wix business decisions

• Be the data & analytics lead in various projects and work closely with different teams across the company

• Work with very large amounts of data and build tools to streamline the process

• Build and maintain reports, dashboards and metrics, in addition to monitoring the integrity and validity of the data reported

• Plan, conduct and interpret the results of A/B tests in order to optimize existing and implement new product features

• Conduct customer analysis–churn, behavior, segmentation, trends, customer value and more

In this program, you’ll dive into engaging lectures, workshops and hands-on projects led by industry experts and mentors. Sharpen your data thinking, analyzing, and storytelling skills. By program graduation, you'll become a part-time student Business Analyst in one of our Data teams!

• Dive into our business world, discover the growing “online presence” industry, and the role a Business Analyst plays in a product-driven company.
• Learn how to ask the right questions, identify business opportunities, and understand user behavior.
• Learn how to use big data to turn your questions into real findings and insights that make an impact.
• Gain experience with various data analysis methodologies, and work with tools like SQL, Tableau, AI and more.
• Connect the dots to a bigger picture and learn how to turn your findings into engaging stories.
• Communicate your themes to multiple stakeholders in meaningful, digestible, and impactful ways.

For more information, .

In your day-to-day, you will:

• Manage all data processes for AI models, from data definition and creation to model output evaluation

• Work with large amounts of data across various domains, analyze it, and find ways to leverage insights for model improvements

• Optimize generative AI models for Wix product needs by prompt engineering and adapting evaluation methods for this evolving field

• Define business/product use cases with data scientists and relevant stakeholders (PM, management, etc.) to determine the most suitable solutions

• Work closely with data scientists and product managers to define data requirements, identify gaps, and proactively solve data challenges to create datasets that train and evaluate ML models

• Evaluate model training data and results, conduct in-depth analysis, and build reports to monitor model performance in production

• Optimize data collection and manual labeling processes, managing projects with both in-house labeling teams and external partners

We’re looking for a team leader to manage 2 data teams: our AI Analysts team and our Data Labeling team. The AI Analysts team manages end-to-end data processes for training and evaluating AI models. The Data Labeling team specializes in creating high-quality manual labels. In your day-to-day, you will:

• Lead and oversee a team of 4 AI analysts while also managing the team lead who directs a separate team of 6 labeling experts

• Drive professional development through mentorship while implementing structured processes to optimize productivity and workflow efficiency

• Collaborate with cross-functional stakeholders to align data strategy with broader business objectives and AI initiatives

• Establish quality standards and evaluation frameworks for data curation and model validation processes

• Balance resource allocation across multiple concurrent projects while ensuring timely delivery of high-quality data assets

• Take a significant role exploring innovative approaches to data curation and evaluation methodologies that advance our AI capabilities

• Own the design of data models that transform raw data into actionable insights, and define their strategic use to inform decisions that fuel growth and optimize marketing strategies

• Leverage technical skills to work with vast amounts of data, establish measurement frameworks, and analyze results to align activities with north star objectives and identify areas for growth

• Conduct funnel and behavioral analyses, research key metrics, and extract actionable insights to enhance user journeys and uncover new opportunities

• Collaborate with teams across Marketing and Wix to understand business needs, translate them into data solutions, and align efforts with strategic goals

• Create and execute A/B tests, evaluate results with statistical rigor, and provide deeper insights from detailed analysis to inform ongoing optimization

• Build automated tools, design dashboards, and empower stakeholders to track and understand key metrics, making data both accessible and actionable for strategic decision-making