Digital Campaign Specialist - Apac jobs at Verint in Australia, Sydney

The Digital Campaign Specialist – Asia Pacific

3 days per week in North Sydney Office (Mondays, Wednesdays & Thursdays)

This role is responsible for strategizing, designing, executing, and optimizing digital marketing campaigns across the region, with a strong emphasis on paid media, LinkedIn advertising, and email marketing. This role ensures seamless campaign integration with overall marketing objectives, leveraging data-driven insights to maximize engagement, performance, and return on investment (ROI). The manager collaborates with cross-functional teams, maintains cultural awareness, and aligns digital strategies with regional business goals.

• Campaign Performance: Engagement metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) across paid media and email marketing campaigns.
• ROI & Budget Management: Efficient allocation and optimization of digital campaign budgets with a focus on maximizing ad spending efficiency and cost-effectiveness.
• Paid Media Optimization: Performance improvements on LinkedIn campaigns, including audience reach, lead generation, and quality of interactions.
• Email Marketing Effectiveness: Open rates, engagement rates, and conversion rates from targeted email campaigns using Eloqua and HubSpot.
• Analytics & Reporting: Timely and accurate reporting of campaign results, insights, and data-driven recommendations for optimization.
• Cross-Team Collaboration: Successful coordination with Asia Pacific Field Marketing Managers and global content/creative teams to execute integrated marketing strategies.
• Regional Adaptation & Cultural Sensitivity: Implementation of localized campaign strategies considering cultural nuances to enhance relevance and audience connection.