Director Product Marketing Management Industry jobs at Unity

• Draft, write, and maintain clear messaging based on your first-hand insight on the market, audiences, and the industry. You mine information and help the business understand what it is and why it matters.
• Build, run, and be the central orchestration point on product launches, being accountable for bringing the right people together to execute on a bill of materials that achieves our goals. You concept and publish content.
• Support the revenue organization with sales enablement and customer facing materials about your product and initiatives. Building this relationship is critical.
• Know the product/solution intimately, the actual technology, and be able to empathize with the user experience. You deliver demos, training, and showcase the product.
• Be the source of truth on the latest product changes by working with product management. Translate the roadmap and new business dynamics into actionable marketing activities.

• Proven experience writing positioning and messaging frameworks that translate features into value-based messaging.
• Ability to proactively work cross-team and cross-org, driving alignment with key collaborators for impactful go-to-market execution.
• Effectively connect with customers and partners to understand insights or contribute to research.
• Curiosity about getting things done in a growing and flexible organization with a willingness to do things differently.
• Skilled communicator who actively seeks feedback, learns from mistakes, and builds on existing work to have an even bigger impact.

• Experience working on subscription services and support in a SaaS environment
• Partner Marketing or consulting experience

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Lead end-to-end performance marketing operations in Korea, including planning, execution, optimization, and reporting of paid campaigns across digital channels (search, display, social, etc.)
• Collaborate closely with the global Performance Marketing team to manage Korea’s allocated paid media budget and align on strategy, targeting, and creative direction
• Partner with the Product Marketing team to localize go-to-market communications (product launches, pricing updates, product retirements) and lead customer-facing messaging (email, web announcements, etc.)
• Manage local agency relationships and coordinate with Korea Sales teams (Engine, Ads, Industry) to align marketing activities with business demands
• Plan and execute demand generation and nurture campaigns leveraging Unity’s marketing automation tools and CRM systems
• Work with the Global Localization team to oversee the content localization pipeline for marketing assets

• Strong hands-on experience in digital performance marketing and campaign management (preferably in B2B or tech industry)
• Analytical mindset with the ability to interpret data, generate insights, and apply learnings to optimize campaign performance (“test & learn” approach)
• High proficiency in marketing and sales tools (e.g., CRM, marketing automation, analytics dashboards) and enthusiasm for learning new systems
• Excellent communication and project management skills; able to collaborate effectively across global stakeholders (HQ, Product Marketing, Sales, and agencies)
• Creative sensibility for ad copy and visuals, with the ability to fine-tune messaging for local audiences
• Fluent English communication (verbal & written) required; native-level Korean proficiency

• Experience in both in-house and agency environments
• Understanding of SaaS or gaming/tech ecosystems
• Experience managing or mentoring junior marketers

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Define data flow from data generation or ingestion, through transformation and storage, to consumption for machine-learning models or analysis.
• Work to deeply understand the data needs of internal customers and collaborate with engineering on the best ways to execute on those requirements.
• Define and articulate a clear vision and strategy for the data products you manage, aligning with Unity’s overall objectives.
• Translate complex requirements of large data initiatives into clear actionable items.
• Prioritize data initiatives across a wide range of internal stakeholders.
• Lead and motivate a cross functional team of engineers and analysts.

• Experience as a data product manager working with large volumes of data at scale.
• Exceptional communication and influence skills with the ability to work with cross functional stakeholders across the organization.
• Deep domain knowledge in data modeling, database design, and data lakehouse architectures with the capability to drive technical decisions with engineering colleagues.
• Strong analytical and data driven decision making skills.
• Knowledge and hands-on SQL experience.
• A demonstrated track record of delivering results through shipping products.

• Relocation support is not available for this position.
• Work visa/immigration sponsorship is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

We’re seeking a strategic and execution-focused Director of Product Marketing Management to lead marketing for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact.

• Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings.
• Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
• Go-to-Market Leadership - Own GTM plans for major launches, platform integrations (including Unity Vector and other AI/ML initiatives), and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact.
• Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
• Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis.
• Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings.

• 10+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
• Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
• Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
• Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
• Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
• Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
• Experience working with product teams and a track record of influencing roadmap decisions.
• Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

In this role, you’ll lead initiatives to improve the advertiser experience and define the vision, strategy, and execution of ML-powered User Acquisition products — from campaign management dashboards to optimization features such as bidding and budget management. Working closely with scientists and engineers, you’ll translate complex machine learning models into practical solutions that boost campaign performance and drive advertiser growth.

• Transform business requirements into actionable ML solutions, ensuring alignment with measurable objectives and user needs.
• Build and maintain product roadmaps for User Acquisition initiatives, prioritizing features and improvements that deliver the greatest value.
• Collaborate with the Vector team and multi-functional groups to implement and refine ML models, ensuring seamless user integration and technical robustness.
• Lead innovation by conceptualizing, defining, and launching new ML features while staying informed on the latest industry advancements.
• Analyze and track important metrics to evaluate product performance and guide iterative improvement.

• 6+ years of product management experience, including 3+ years leading technical or ML-driven products.
• Strong experience working in mobile advertising, particularly in User Acquisition.
• Data analysis or intelligence background, or strong experience partnering with BI/ML teams.
• Experience shaping product strategy and aligning teams around business and user priorities.
• Ability to leverage data-driven decision-making, including cohort analysis, to assess machine learning product and algorithm performance.
• Skilled in critical thinking and problem-solving with a focus on delivering user-first solutions.

• Background in gaming-focused advertising.
• A passion for working with teammates to champion bold ideas and deliver impactful results that resonate with users.

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Partner with APAC Sales teams to identify, qualify, and position Unity’s Customer Success products, including Support, Training, and Consulting, to drive customer adoption and retention.
• Collaborate with SMEs and regional stakeholders to design and scope customised success solutions aligned with customer goals.
• Track and report on Customer Success deal pipeline across the APAC region, providing insights that support forecasting and revenue growth.
• Work cross-functionally with Enablement, Customer Success, and Delivery teams to ensure a seamless transition from pre-sales to execution.
• Represent Customer Success in strategic customer discussions, sharing best practices and showcasing the value of Unity’s long-term engagement model.

• Proven ability to support sales teams in qualifying and positioning Customer Success, Support, Training, or Consulting offerings to enterprise clients.
• Strong understanding of SaaS or real-time 3D (RT3D) technologies and how they enable digital transformation across industries.
• Proficiency in managing and analysing sales pipelines using CRM tools such as Salesforce.
• Demonstrated skill in building and delivering customer-facing presentations or proposals that align technical solutions to business outcomes.
• Experience collaborating across regional and global teams to drive consistency and operational excellence in pre-sales activities.

• Familiarity with Unity’s ecosystem, real-time 3D workflows, or digital twin applications across industry and gaming sectors.
• Experience supporting enterprise or government clients within the APAC region.
• Knowledge of customer success methodologies or service delivery frameworks.
• Exposure to professional training, consulting, or enablement program design.

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Set Strategic Product Vision and Roadmap: Collaborate with product leadership to craft and articulate the long-term vision and strategy, driving alignment across teams and stakeholders. Own and shape the product roadmap, ensuring it delivers business impact and customer value.
• Cross-Functional Leadership: Partner closely with Staff and Senior Product Managers, Engineering, and Data Science teams to define and prioritize key initiatives. Leverage expertise to guide teams through complex decisions and drive execution at scale.
• Opportunity Analysis and Strategic Recommendations: Lead evaluations of market trends, customer needs, and competitive landscapes. Size future opportunities, perform in-depth analysis, and provide recommendations that influence both strategic investments and roadmap prioritization.
• Data Platform Development and Optimization: Collaborate with the Data Platform team to identify opportunities for improving our models, reporting, and workflows. Ensure data infrastructure and insights are accurate, comprehensive, and drive meaningful outcomes.
• Executive Partnering and Opportunity Identification: Work closely with product and executive leadership to identify high-impact opportunities for growth. Build alignment and gain buy-in for your vision, advocating for investments in key product initiatives.
• Market Monitoring and Risk Management: Continuously assess the health and performance of the ad network, tracking market trends and adapting to shifts. Identify risks, opportunities, and proactive strategies to navigate changes effectively.

• Previous experience working as a product manager with highly technical B2B products or services
• Strong leadership, organizational and execution skills
• Exceptional communication skills
• Strong analytical and technical knowledge
• Passion for solving complex technical issues with an understanding of how great products work behind the scenes
• Self motivated and results focused
• Understanding complex systems and working with very technical colleagues

• Knowledge and hands-on SQL experience
• Demand expertise and how data production can influence our value to advertisers

• Relocation support is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.