Director Product Marketing Management Ads jobs at Unity in United States, New York

We’re seeking a strategic and execution-focused Director of Product Marketing Management to lead marketing for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact.

• Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings.
• Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
• Go-to-Market Leadership - Own GTM plans for major launches, platform integrations (including Unity Vector and other AI/ML initiatives), and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact.
• Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
• Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis.
• Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings.

• 10+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
• Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
• Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
• Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
• Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
• Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
• Experience working with product teams and a track record of influencing roadmap decisions.
• Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Set Strategic Product Vision and Roadmap: Collaborate with product leadership to craft and articulate the long-term vision and strategy, driving alignment across teams and stakeholders. Own and shape the product roadmap, ensuring it delivers business impact and customer value.
• Cross-Functional Leadership: Partner closely with Staff and Senior Product Managers, Engineering, and Data Science teams to define and prioritize key initiatives. Leverage expertise to guide teams through complex decisions and drive execution at scale.
• Opportunity Analysis and Strategic Recommendations: Lead evaluations of market trends, customer needs, and competitive landscapes. Size future opportunities, perform in-depth analysis, and provide recommendations that influence both strategic investments and roadmap prioritization.
• Data Platform Development and Optimization: Collaborate with the Data Platform team to identify opportunities for improving our models, reporting, and workflows. Ensure data infrastructure and insights are accurate, comprehensive, and drive meaningful outcomes.
• Executive Partnering and Opportunity Identification: Work closely with product and executive leadership to identify high-impact opportunities for growth. Build alignment and gain buy-in for your vision, advocating for investments in key product initiatives.
• Market Monitoring and Risk Management: Continuously assess the health and performance of the ad network, tracking market trends and adapting to shifts. Identify risks, opportunities, and proactive strategies to navigate changes effectively.

• Previous experience working as a product manager with highly technical B2B products or services
• Strong leadership, organizational and execution skills
• Exceptional communication skills
• Strong analytical and technical knowledge
• Passion for solving complex technical issues with an understanding of how great products work behind the scenes
• Self motivated and results focused
• Understanding complex systems and working with very technical colleagues

• Knowledge and hands-on SQL experience
• Demand expertise and how data production can influence our value to advertisers

• Relocation support is not available for this position

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Persona and Industry Segmentation - Lead a PMM team organized by industry and customer persona (e.g., Industrial Developer, Designer, Business Lead). Use qualitative and quantitative data to surface use cases and work closely with Product to influence the product roadmap.
• Positioning/Messaging - Develop clear, differentiated messaging that reflects the unique needs of each vertical and role. Regularly refresh frameworks based on customer feedback, market trends, and competitor movements.
• End-to-End GTM Strategy - Lead launch and GTM plans across Industry verticals. Build cross-functional GTM charters with product, sales, marketing, and professional services to ensure successful execution. Deliver retros with adoption and revenue insights.
• Voice of Customer and Market Insights - Represent the customer by turning feedback, sales insights, and market dynamics into product direction and content. Lead customer panels, field interviews, and community feedback loops.
• Sales Enablement and Lifecycle Content - Create and maintain sales tools (pitch decks, ROI calculators, battle cards) and lifecycle marketing content (demos, webinars, customer stories) that map to each buyer journey and reduce time to value.
• Thought Leadership and Evangelism - Represent Unity Industry at conferences, analyst briefings, and press engagements. Shape our external narrative as the go-to RT3D partner for industrial innovation.

• Demonstrated success leading product marketing or GTM efforts in enterprise software.
• Strategic thinker with strong execution skills - you translate vision into roadmap, messaging, and programs.
• A deep understanding of how to connect technical value to business outcomes across complex B2B sales cycles.
• Excellent leadership capabilities: experience hiring, growing, and managing teams in fast-moving environments.
• Strong communication skills - able to engage executives, technical developers, and business stakeholders alike.
• Travel readiness for customer meetings, industry events, and cross-functional alignment (domestic and international).
• Ability to work cross functionally in a matrixed organization.

to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

We’re seeking a strategic and execution-focused Director of Product Marketing Management to lead marketing for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact.

• Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings.
• Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
• Go-to-Market Leadership - Own GTM plans for major launches, platform integrations (including Unity Vector and other AI/ML initiatives), and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact.
• Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
• Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis.
• Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings

• 10+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
• Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
• Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
• Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
• Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
• Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
• Experience working with product teams and a track record of influencing roadmap decisions.
• Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

• Managing the consolidated tax provision, quarterly filings, and other tax-related financial statements in compliance with US Generally Accepted Accounting Principles (GAAP)
• Managing global R&D tax incentives efforts
• Leading the tax operations team in completing the end to end provision process, from planning and forecasting through calculations, recording, analysis, and reporting
• Managing the team (internal and external) to deliver all US and AMER income tax reporting including federal and state tax returns
• Driving continuous process improvements to standardize and streamline the global tax provision process, while overseeing controls and ensuring processes, documentation and related systems are in compliance with Sarbanes Oxley requirements
• Ensuring accuracy of the reported effective tax rate components as well as the forecasted effective tax rate and cash taxes globally
• Championing operational excellence through process improvement, leveraging best practices, supporting the evolution of tax software tools, and promoting automation and technology to enhance efficiency and scalability

• Demonstrated expertise in accounting for income tax issues and US GAAP, with the ability to prioritize tax technical positions and related documentation
• 10+ years of experience in global corporate tax, including public accounting experience
• 3+ years managing a team in a public company setting or corporate tax department
• Bachelor's degree in accounting or finance
• Highly organized individual with a proven ability to effectively manage tasks, prioritize responsibilities, and coordinate multiple projects simultaneously
• Excellent communication skills, with an ability to explain complex tax topics in digestible terms to management and cross-functional teams

• Self-starter with drive and a team-player
• Ability to accurately identify problems and apply efficient problem-solving skills to drive resolution
• CPA preferred, advanced degrees/credentials such as M.Tax, CFA, or M.Fin are a plus
• Experience in the technology industry is a strong plus

to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.