Support the European Regional Biosimilar Lead to define brand strategy scope, plan with associated tactics, product priorities, and market archetypes (e.g., physician-driven vs. tender-only). Assist in organizing market archetype sessions...
Description:How you’ll spend your day
- Support the European Regional Biosimilar Lead to define brand strategy scope, plan with associated tactics, product priorities, and market archetypes (e.g., physician-driven vs. tender-only)
- Assist in organizing market archetype sessions with European stakeholders, ensuring local teams align tailored strategic approaches
- Analyze primary and secondary market research and competitor insights, support in consolidating them into strategy guidance packs and templates for local market use
- Manage distribution and usage of brand plan templates and governance standards, ensuring consistent adoption across markets
- Collaborate with cross-functional teams (Access, Medical, Regulatory, Commercial) to support robust brand plan development
- Support efficient execution of marketing tactics and brand activation plans, collaborating with markets on deployment
- Assist with launch planning and readiness activities, including KPI tracking and post-launch impact analysis
- Work closely with CommOps and I&A hubs on developing, tracking and measurement of marketing tactics
- Working closely with Hub lead on Bx marketing community of practice meetings to share learnings and best practices across EU markets
- Support the consolidation of market brand plans into a regional overview for visibility and leadership decision-making (without authoring local plans) and collaborate with country Bx marketing teams as needed
- Monitor and report on the impact of KPIs related to brand and marketing activities, reporting back to markets and regional teams
- Coordinate with external partners and vendors involved in tender and pricing processes, ensuring alignment with Hub governance and standards
Your experience and qualifications
- Bachelor’s degree in Life Sciences, Business, Marketing, or related field; Master’s preferred
- 3+ years of experience in pharmaceutical marketing, with strong exposure to biosimilars
- Strong knowledge of payer, provider, and competitive dynamics shaping the biosimilars landscape
- Proven ability to translate complex insights into clear brand strategy and actionable guidance for markets
- Strong managerial experience and influencing skills in matrix environments, with ability to guide senior cross-functional stakeholders
- Demonstrated cross-functional collaboration (Access, Medical, Regulatory, Commercial, Finance)
- Familiarity with Medical/Legal/Regulatory (MLR) review processes and compliance requirements
- Excellent communication and presentation skills, able to shape compelling brand narratives
- Fluent in English; additional European languages a plus
Willingness to be based in Poland with travel as required across Europe (10–20%)
Enjoy a more rewarding choice
- A supportive, ambitious team with a strong collaborative spirit
- Competitive compensation paired with a motivating bonus program
- A comprehensive benefits package: private medical care, voluntary life insurance, and a Multisport card
- Employee recognition and reward programs
- Additional support through the employee social benefits fund
- Real opportunities for growth within the company
- A high-standard, professional organizational culture
Pre-employment verification
The internal career site is available from your home network as well. If you have trouble accessing your EC account, please contact your local HR/IT partner.