Director Communications Asia - Converse jobs at Nike in China, Shanghai

Key Responsibilities (include but are not limited to)

• Lead the development and synthesis of cluster mapping to establish a holistic national perspective, and generate in-depth strategic insights
• Lead cross-cluster projects to accelerate the transformation of Nike’s fleet
• Lead the involvement and communication of overall marketplace mapping guardrail
• Serve as the primary interface for the mapping team, fostering collaboration with Nike’s cross-functional partners

Qualifications & Requirements

• >= 5 year working experience

• Mandatory: >=4 working experience in top consulting firms focusing on consumer goods industry, including MBB and other top consulting firms

• Preferred: Experience in corporate strategy in consumer goods / retail company

• Bachelor’s degree or above from a top-tier university (domestic or international)

• Strong data analytical and problem-solving skills

• Passion to drive results and strong self-motivation, excellent communication skills

Drive product efficiency

• Work with cross function teams to optimize product strategy and product line during SIM and KAMP.
• Clear product strategy down load to accounts and get OTB with right product mix.
• Plan and allocate sales forecast to secure stable, healthy, and persistent growth of account. Provide guidance to account on futures order structure.
• Develop, adjust and monitor account's product delivery plans to ensure products are launched on time and on demand.
• Manage the account’s sell through and MOS.
• Collect and provide market intelligence.

Drive retail operation excellence

• Work with accounts to set up a dedicate account strategy by following company strategy
• Monitor sales targets achievement during daily work and propose revision where necessary.
• Connect with Retail Excellence team to enhance account’s retail operation capability. Improve the retail KPI.
• Help our account to build their new retail muscle in order to respond to the market change in a timely manner.
• Ensure the brand operation standards in the region through cross function cooperation.

Create productive fleets

• Evaluate and improve the quality of existing channels to enhance productive fleets.
• Through seasonal and ad-hoc door review to drive new door plan and transformation plan.

Requirements

• Bachelor’s degree or above and excellent communication skills
• More than 5 years sales management or account management experience in retail industry
• Strategic thinking, drive the future, champion, and embrace change
• Skillful business analysis and planning, logical thinking
• Strong personality & ownership
• Willing to work under pressure

Job Description:

Key Responsibilities:

• UX/UI design: Develop user-centered, visually compelling UX/UI designs for our e-commerce platform, working closely with product manager and request owner to shape effective solutions.

• Campaign design: Lead creative design for digital campaigns, ensuring alignment with brand guideline and a seamless customer experience.

• Business & consumer Insight: Use understanding of business context and customer needs to propose design solutions for your project or campaign.

• Design Performance & Optimization: Analyze design performance using relevant data and metrics. Translate insights into actionable improvements, continuously iterating to enhance user experience and business outcomes.

• Agency management: Oversee and guide agency partners, reviewing all deliverables to maintain high standards and consistency.

• Stakeholder communication: Present design concepts and outcomes and deliver schedule clearly to internal and external stakeholders.

• Content brief: Provide digital key story content brief including site specs, key touchpoints etc. to brand creative team and well understand visual guidance from brand perspective.

Qualifications:

6+ years of professional experience on digital design.

Bachelor’s degree. Strong ability in UI and graphic design, preferably with experience in E-commerce platform like WeChat and Tmall.

Proven experience in UX/UI and campaign design, with a portfolio demonstrating relevant work.

Proficient in design tools such as Figma, Photoshop, and other key design software.

Staying in the loop and on top of the latest standards, changes, trends, tools in UX&UI field.

Strong communication skills in leading platforms and vendor.

Basic working proficiency in English.

The Jordan Streetwear FOP Merch lead drives the global Consumer x FOP vision alignment for the full marketplace and owns consumer insights for Greater China. This role focus on elevating Jordan through consumer right product, module prioritization and distribution intent to further inform assortment direction. FOP merchandising is acting the voice as Greater China into Global Merchandising.

• Responsible for influencing global line plan, building edited offering by FOP based on the knowledge of consumer insights and market capacity.
• Drives communication related to the consumer right assortment with MPU merchandising to ensure a consistent premium FOP experience landing in marketplace
• Owns pricing, flow, distro intent decision rights and serves as core members within FOP team.
• Drive the overall Jordan Streetwear business

This role requires a leader with exceptional cultural intelligence and the ability to drive results in a global, diverse environment.

Education Requirement: Bachelor’s degree required in the relevant or a related field, or any acceptable combination of education and experience equivalent to a Bachelor’s degree in the relevant or a related field.

The Creative Director for Women’s

As the Creative Director for GC Women’s Training, you will develop and deliver the best in class creative work against brand and business priorities, including a mix of extensions against Global Directive and origination driven by local insights.

You will lead a team of multi-disciplinary creatives across multiple projects, working closely with creative storytellers, designers, writers and producers to deliver well-crafted and innovative campaigns. You will drive creative excellence and collaboration across multiple projects simultaneously, ensuring that the team deliver holistic creative against the seasonal strategy. Be the guardrail to the brand standards. Responsibilities include Creative Strategy, Concept & Ideas, Brand Narrative & Art Direction and so for the distinctive brand storytelling at multiple channels.

You will be the primary partner to the GC Senior Director of Womens Studio & Brand Creative Leaderships. You will collaborate closely with Women’s Training Brand Management and the functional teams in Brand Marketing.

WHAT YOU BRING

•Education: Bachelor’s/Master’s degree in marketing, advertising, or other relevant field

•Experience: 10+ years of relevant brand creative, communication & marketing experience.

•Ability to define and develop creative direction & concepts for projects with strategic thinking, sharp narrative and visual asethetics, while balancing artistic expression with business goals.

•Understanding of sport, athletes and consumers with thoughtful insights. Passion for women’s sport and style.

•Ability to articulate the compelling creative vision & concepts to diverse teams, leaders and various audiences internally & externally.

•Experience of navigating through a matrix organiation, being collaborative with optimistic influence driven on brand standards.

•Ability to drive through the end-to-end creative process with multiple projects.

•Demonstrates the experience and knowledge of integrated marketing campaigns to guide the team for concept articulation & amplification in multiple channels.

•Skillfully leads and maintains relationships with external partners: creative & design agencies, artists, photographers, producers, project managers and freelancers. Creatively directs and leads all aspects of work with external partners to ensure they are aligned to project expectations and brand standards.

•Innovative and willing to explore the creative solutions & new ways of work with uncertainty.

•Stay updated on industry trends and design developments to incorporate fresh ideas into projects.

Job Responsibility:

• Lead Women’s Running and Training business. Responsible for driving integrated, profitable, relevant Consumer Right Assortments which express the women’s running and training vision in the marketplace
• Drive the consumer construct vision aligned to Global and own consumer insights for the Geo. Ensure product hitting GC consumer needs in terms of product lifecycle, material, color, fit and design aesthetic.
• Communicate strategy to stakeholders and drives consistent premium consumer experience
• Own and lead seasonal activities: hindsighting, line planning, product adoption, module prioritization and retail end in mind. Work closely with global and GC cross functional teams to ensure right product execution and investment.
• Be the critical and core member of consumer x marketplace squad team to collaborate and build long term strategy and drive E2E offense.

Functional Skill Required (Hard skills):

• Provide leadership to managers, supervisors and/or professional staff
• Identify and resolve complex technical, operational and organizational problems
• Integrate company mission into daily work and planning
• Leads or participates in key initiatives, programs or products with moderate to wide visibility
• Strong communication skill to lead and influence. Be able to manage conflict.
• Manage team and set team and individual goals that align with merchandising goals.

Experience Required (Soft skills):

• Requires a Bachelors Degree and minimum of 8 or 9 years directly relevant work experience
• Strong and passionate understanding for sports or fashion industry to deliver a premium consumer experience.
• Ability to clearly articulate goals and objectives, network, influence, and utilize internal and external resources as well as demonstrated leadership capability, including the ability to inspire and mentor others within a work group.
• Experience in a cross functional work environment, project management or matrix organization, being able to work independently while still be a good team player.