Marketing Art Designer jobs at Moonactive in Israel, Tel Aviv-yafo

As a Game Designer, you’ll be responsible for crafting a world-leading player experience and content. You’ll deliver fun and high-performing content to our players around the world and create new gameplay elements and use data to analyze, tune and improve work.

•  Create best-in-class casual content that’s in line with our design pillars, to excite and engage players.
• Playtest your own and other teammates’ designs to ensure quality and consistency of gameplay.
• Provide and document feedback to other team members’ designs.
• Iterate your content based on feedback provided in playtest sessions.
• Use data to inform and balance existing content and form hypotheses and direction for future content.
• Assist the Content team with improving our content pipeline and processes.
• Support and collaborate with Art, UI, Game Design, Production, QA, etc.

• Experience in a Game Design, Product or Content Design roles
• Strong passion for gaming, particularly with regards to casual mobile games.
• Positive and creative mind with a passion for creating visual and narrative elements.
• Solid grasp of design methodologies and up-to-date knowledge of the casual, puzzle or merge audiences, markets and player motivations.
• Ability to create high quality content for a mass audience under strict deadlines.
• Excellent interpersonal skills and can clearly and effectively communicate feedback and design ideas.
• Strong self-driven work ethic and ability to work effectively within an agile team environment.
• Ability to incorporate feedback from your team into your work and use it to learn and grow in your role.
• Flexibility to onboard a variety of tools, with a drive to keep suggesting improvements to optimize your working environment.

You will be responsible for creating eye-catching 2D and 3D animations across all digital and social platforms.

As part of a great team, you will receive everything you can dream of: from super friendly and creative co-workers and a strong focus on your development to projects that will inspire the whole gaming industry.

• Create and animate 2D and 3D videos with a focus on After Effects and Cinema 4D.
• Conceptualize, present and execute your ideas from start to end: Lead your own creation from sketch to final high-quality product.
• Collaborate with designers, editors and motion artists in creating 3D content: from Full CG videos and motion graphics to VFX in live-action videos.
• Explore and implement current trends and tools in 3D design, animation and production pipeline.
• Attend dailies and participate in creative brainstorming.
• Present your own creative ideas in a dynamic environment and find solutions within tight schedules.

• 5+ years experience in After Effects.
• 5+ years experience in Cinema 4D.
• Wide 3D skillset: modeling, lighting, rigging, animation, shading, and rendering (Redshift).
• Experience in 2D animation and motion graphics in Adobe After Effects.

Advantages:

• Experience integrating 3D in After Effects.
• Experience with Cinema 4D's Plug-ins like X-Particles and realflow.
• Experience using popular game engines such as Unity or Unreal Engine.
• Experience in using various generative AI tools.

*** PLEASE ATTACH A LINK TO AN ONLINE PORTFOLIO/SHOWREEL

We're looking for a skilled Marketing Art lead to join our rapidly growing company. You will spearhead the creative direction of playable ads for performance marketing and user acquisition. You will be a creative leader with a passion for both artistic excellence that supports a variety of casual game mechanics, and technological innovation, championing the integration of artificial intelligence to enhance our creative process, from ideation to execution.

• Provide strong artistic guidance and mentorship to a world-class team of designers and animators. Foster their professional growth and cultivate a culture of creativity, collaboration, and continuous learning that aligns with Moon Active’s signature artistic vision.
• Develop and write the artistic requirement for Moon Active’s playable ads, analyzing market trends, competitor strategies, and player data, ensuring briefs are data-informed and strategically sound.
• Drive creative ideation using traditional graphic tools and AI to generate a wide array of visual concepts, mockups, and storyboards, enabling rapid exploration and iteration of new ideas.
• Providing constructive feedback on creative assets, guiding the team on aesthetic and engagement improvements.
• Oversee teams of top-tier in-house and freelance artists across all media types, ensuring that all playable ads visuals, from concept to final execution, meet and elevate Moon Active’s distinguished quality standards.
• Demonstrate exceptional communication and self-motivation to ensure seamless coordination and collaboration across the company.

• At least 3 years of experience leading a team of artists within a mobile game studio.
• Demonstrated experience in leading mobile game projects.
• Proficiency in industry-standard graphic and 3D tools such as Adobe Creative Suite, Blender, or equivalent, with a demonstrated ability to incorporate these tools effectively throughout the creative pipeline.
• Hands-on experience with AI tools for creative ideation, mockup generation (e.g., Midjourney, DALL-E, or similar), and workflow optimization. A strong understanding of how to effectively prompt and guide AI to achieve desired artistic outcomes.
• A solid understanding of casual mobile games mechanics, UX & UI, animation, color theory, composition, typography, and diverse graphic styles.
• The ability to research, recommend, direct, and manage appropriate vendors and freelance artists.
• The ability to manage multiple projects concurrently while meeting evolving deadlines and priorities.

Playable Ads are interactive mini-games that are used to engage and attract new users to download and play our games.

As a level designer you will be in charge of the level design and polishing the game mechanics and game-flows of our playable ads as well as testing and gaining insights based on how the playable performed.

• Design levels for top performing playable ads for leading games, to excite, engage, and bring new players to download our games.
• Research and develop innovative game mechanics for playable ads.
• Work closely with game developers and provide constructive feedback on playable ad mechanics and experience
• Analyze performance data to optimize game mechanics and conversions.
• Collaborate with the game design team with improving our content pipeline and processes.
• Stay current on mobile game advertising trends and best practices.
• Support and collaborate with the team from a level design perspective (Production, QA, Art, Game Design, etc).

• 2+ years of experience designing levels and game mechanics for casual mobile games.
• Strong passion for gaming, particularly with regards to casual mobile games.
• Positive and creative mind with a passion for the level design craft (showcased with a relevant work portfolio).
• Solid grasp of game design methodologies and up-to-date knowledge of the casual audience, casual game markets and player motivations.
• Excellent interpersonal skills to clearly and effectively communicate feedback and design ideas.
• Strong self-driven work ethic and ability to work effectively in an agile team environment.
• Ability to incorporate feedback from your team into your work and use it to learn and grow in your role.

*** PLEASE ATTACH A LINK TO AN ONLINE PORTFOLIO / SHOWREEL