In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.
Your role and responsibilities
Senior consultant with expertise in Salesforce's Marketing Cloud tool, responsible for designing the days for each campaign, setting checkpoints, and making adjustments based on the results obtained.
Required education
Bachelor's Degree
Preferred education
Bachelor's Degree
Required technical and professional expertise
- Automation and advanced segmentation to personalize the customer experience.
- Improved email deliverability (IP warming, SPF, DKIM, DMARC).
- Metrics analysis and reporting with Marketing Cloud Intelligence (Datorama).
- Compliance with regulations such as GDPR and CCPA.
Preferred technical and professional experience
- Mail Studio: Email creation and personalization with AMPScript and Dynamic Content.
- Journey Builder: Customer journey automation based on data and triggers.
- Automation Studio: Process scheduling such as data import, segmentation, and sending.
- Data Extensions & SQL: Creation and management of relational databases within SFMC.
- Contact Builder: Data modeling and relationships between data extensions.
- Cloud Pages & Landing Pages: Creation of web pages and forms with HTML, CSS, and AMPScript.
- Mobile Studio: Configuration of SMS and push notifications.
- Advertising Studio: Social media integrations and custom audiences.
