Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience. 3 years of experience executing campaign measurement and translating findings...
Description:Minimum qualifications:- Bachelor's degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics, etc.) or equivalent practical experience.
- 3 years of experience executing campaign measurement and translating findings and insights into marketing recommendations.
- Experience with brand or conversion lift measurement or in a related digital marketing field.
- Experience in Python or SQL to extract and analyze marketing campaign performance and user behavior data.
Preferred qualifications:- Experience in market research principles (e.g., sampling, question wording, bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
- Experience with data visualization (e.g., Looker or equivalent BI tool).
- Experience using data for storytelling and presenting research findings to both technical and non-technical audiences.
- Knowledge of statistical modeling techniques, such as regression analysis (linear, logistic, ridge).