Jobs at Ford in Thailand, Bangkok

Data Analysis & Reporting:

• Conduct in-depth analysis of sales data, market trends, customer purchasing patterns, and competitor activities within the aftermarket parts sector across IMG markets. (focus on assigned markets)
• Develop and maintain comprehensive dashboards, reports, and analytical tools to track key performance indicators (KPIs) related to parts wholesale sales, profitability, and market share.
• Identify variances, anomalies, and opportunities within sales data, translating complex findings into clear, concise, and actionable recommendations for the Parts Wholesale Manager and regional teams.
• Utilize advanced analytical techniques to forecast sales trends, model potential business scenarios, and evaluate the effectiveness of sales programs and incentives.

Aftermarket Business & Commodity Product Expertise:

• Specialize in understanding the dynamics of commodity aftermarket products (e.g., batteries, brakes, filters, engine oils), including pricing strategies, competitive landscape, supply chain considerations, and customer demand drivers.
• Provide expert insights into market sizing, segmentation, and growth potential for various parts categories within the IMG region.
• Monitor industry trends, technological advancements, and regulatory changes impacting the aftermarket parts business.

Multi-Make Product Strategy Support:

• Actively support the Parts Wholesale Manager in the conceptualization, development, and execution of multi-make product strategies, from initial market assessment to launch and ongoing performance monitoring.
• Analyze potential multi-make product opportunities, evaluating market demand, competitive positioning, and financial viability.
• Collaborate with product development, supply chain, and market teams to ensure seamless integration and successful rollout of multi-make parts programs.
• Track the performance of multi-make parts sales, identifying areas for improvement and recommending strategic adjustments.

Strategic Insights & Recommendations:

• Proactively identify emerging market opportunities and potential challenges, providing strategic recommendations to optimize parts sales and market penetration.
• Support the development of regional sales targets and strategic plans by providing data-backed insights and analytical support
• Assist in evaluating the effectiveness of various route-to-market strategies and proposing enhancements based on data analysis.

Program & Incentive Evaluation:

• Measure the impact and return on investment (ROI) of sales programs, marketing campaigns, and incentive structures designed to drive parts wholesale sales.
• Provide analytical support for the design and refinement of incentive programs for dealers, distributors, and other channel partners.

Cross-Functional Collaboration:

• Work closely with cross-functional teams including product development, logistics, markets, markets feet on the street and finance to ensure alignment and support for aftermarket parts initiatives.
• Present findings and recommendations to various stakeholders, adapting communication style to different audiences.

Define the Ford Pro Communication Strategy for IMG

• Lead Ford Pro Brand Communications Strategy to launch and sustain the Ford Pro in IMG successfully. Enable and support IMG Markets with integrated customer communications strategic capability and development
• Responsible for creating Ford Pro IMG brand and integrated customer communications strategy playbook. Develop brand communication architecture and strategies; Lead rollout of Ford Pro brand strategy and guidelines across IMG
• Determine what Ford Pro means in IMG from a marketing perspective by defining central brand vision of holistic value (product, services, experiences, etc) that Ford Pro provides to different types of IMG commercial customers (large fleets, small business owners, etc.). Develop the communication strategy and playbook for how Ford Pro communicates this integrated value proposition in IMG
• Adapt Ford Pro global proposition to IMG, keeping consistency with global brand vision, brand strategy & messaging while customizing to ensure local relevance in IMG. Collaborate with global team to ensure brand strategic alignment
• Partner closely and support the Ford Pro IMG central team and markets to decide when to launch and communicate the Ford Pro brand relative to the readiness level of local commercial vehicle capabilities and ecosystem (product lineup, sales, modification, servicing, software/connectivity, financing, etc).
• Serve as regional SPOC for regional scalable creative asset development programs

Develop the Marketing GTM plan

• Deliver launch effectiveness and efficiency through an optimized Marketing GTM plan
• Lead development of regional Marketing GTM launch plans and support local execution. Team up with markets to define the Ford Pro GTM marketing approach and plan in each IMG market. Provide marketing leadership, value-added guidance and co-planning to maximize marketing launch impact in the local ecosystem
• Adapt and scale Marketing GTM launch success, lessons, and strategies from the lead market to other markets
• Steer regional Marketing Communication Governance through launch preparation milestones and GTM forums. Co-lead the integrated Marketing GTM Process of new
• Ford Pro products, services, and experiences in close collaboration with global, regional, and local marketing leads

Support Markets’ Commercial Initiatives

• Provide strong marketing support to markets on B2B enablers, initiatives, and program expansions when required. Give marketing inputs to help expand Ford Pro commercial offerings and services such as Ford Pro Converter, telematics, website development, etc.
  

Leads IMG Integrated Customer Communications Strategy across Brand, Product and Experiences

• Owns and leads development of integrated customer communications strategy and content spanning Marketing, Social, CX, FCSD, VP and Connectivity, including Strategic Intent and Creative Brief through to Brand Story and Creative Development.
• Responsible for integrated customer communications strategy playbook, adoption, and sustainment.
• Enables and supports IMG local Markets with integrated communications strategic capability and development.
• Responsible for overall integrated customer journey communication architecture, moments, and resulting strategies
• Determines role of Brand, Product, CX, and CRM offerings in customer communications strategy.
• Acts as primary IMG Central liaison with local Market MarCom leads for customer communications, ensuring collaboration and integration of central initiatives.
• Leads and provides strategic counsel on IMG market research programs relating to customer communications.
• Leads IMG Marketing Communications strategic business projects, reviews and sprints as required.
• Supports on marketing strategy for special IMG business and communications projects.
• Sets the early direction of brand and customer communication strategy to support IMG’s EV transformation, inclusive of Connectivity and Marketing Services.

Leads IMG interface with Global Marketing for Brand, Product and Experiences

• Represents IMG in Global Marketing meetings and leads responses to Global/CMO office assignments on customer communications integration/assets working with Agency partners and market leads.
• Serves as regional SPOC for both IMG led and globally led Asset Development programs, including the IMG-led Ranger global assets workstream.
• Responsible to champion and manage IMG Brand Licensing and Merchandising requirements with global office.
• Leads rollout of global brand strategy and guidelines across IMG

Manages Agency partners to deliver Integrated Customer Communications

• CX: Defines and leads CX customer communications strategy and content
• Connectivity: Leads integrated customer communications of Connectivity offerings e.g. FordPass / SYNC®
• Manages Fixed Marketing budgets, identifies ongoing efficiencies and business optimization opportunities related to assets and communications.
• Co-leads annual Agency rating process and global submissions/reviews related to customer communications.

Leads Development of regional scalable Creative Assets for Brand, Product and Experiences

• Leads development of scalable demand creation/fulfillment mid-funnel content.
• Leads development of regional launch and sustainment of 360° creative assets in support of local market requirements ensuring maximum flexibility, reusability, and production efficiency between IMG markets.
• Supervises agency resources and regional launch budget on delivery of assets as defined in the Scope of Work.

Leads Development of Marketing GTM Launch Plan

• Leads development of centralized marketing launch/GTM plans and execution for IMG.
• Leads IMG regional marketing launch meetings and activities as required.
• Leads integration of marketing launch plans cross-functionally e.g. Media Comms, CX, Training, etc
• Leads and governs centrally led IMG Product / Non-Product GTM customer communication planning.

Co-Leads Regional Marketing Communication Governance

• Responsible for IMG governance and implementation of global brand framework, standards and tools.
• Co-leads the integrated marketing GTM process of new products, services, and experiences for IMG, in close collaboration with global, regional, and market business leads.
• Co-leads Brand, Product, Service, and Experiences Immersions, Launch Review milestones, and GTM meetings.
• Leads IMG governance processes and interfaces with market partners on Brand, Product and Experience as relates to Marketing Communications.

Guides Effective, Efficient Media Strategy

• Develops regional media strategy and tools to support market media effectiveness and efficiency.
• Responsible to lead scalable regional media partnership innovation, pilots, and test/learn initiatives e.g. Google, etc.
• Reviews regional media spend and performance, provides guidance on effectiveness/efficiency opportunities.

Direct Reports

• Actively manages and develops LL6/GSR direct reports, supporting talent growth and retention
• IMG Marketing Integration Fulfillment Manager [LL6]. GM IMG MS&I strategizes/designs/plans customer communications integration while Marketing Integration Fulfillment Manager ensures implementation end-to-end.
• IMG Governance and Distributor Marketing lead to support with GTM coordination, agency scope, and distributor marketing materials.

Strategic Sales Growth:

• Develop and execute comprehensive strategies to increase Ford parts wholesale (Over The Counter – OTC) sales volume and market share across all designated IMG markets balancing overall profitability.
• Identify and cultivate new business opportunities within the aftermarket sector, expanding the customer base including independent parts wholesalers, retailers, garages, body shops and fleet customers.
• Collaborate closely with IMG market teams, dealers and authorized distributors to enhance their wholesale capabilities and performance.
  Lead modernization projects at regional level and support waste elimination ideas.

Market Development & Optimization:

• Analyze existing market conditions, sales performance, understand competitors and route-to-market effectiveness in each IMG market.
• Provide expert guidance and support to IMG market teams on best practices for parts distribution, inventory management, marketing and sales execution.
• Assist in the development and implementation of tailored route-to-market strategies that align with regional / local nuances and business objectives.

Demand Creation & Campaigns:

• Lead the planning and execution of demand creation activities, marketing campaigns, and promotional programs to stimulate Ford parts sales together with IMG market teams.
• Work with local marketing teams to ensure effective communication of product value propositions and benefits to various customer segments.
  Monitor campaign performance and provide insights for continuous improvement.

Program Development & Support:

• Support IMG market teams to design and implement incentive programs and sales initiatives to motivate and reward strong performance among sales channels and customers.
• Identify and secure necessary program resources, including marketing materials, training, and technical support, to aid sales efforts at regional level.
• Collaborate with product teams to understand new parts’ offerings, provide input for emerging product opportunities and integrate them into sales strategies for both Ford and multi-make applications.
• Collaborate with Motorcraft team to ensure Motorcraft product usage is maximized in the OTC channel, improving competitiveness.
• Assist and support the structure of Certified Wholesale Parts Dealers/Distributor (CPWD) program as well as design performance standards and track them.
• Seeking E-commerce opportunity for B2C business, establish the channel where possible.

Performance Monitoring & Reporting:

• Develop and maintain robust reporting frameworks and key performance indicators (KPIs) to track parts sales performance and monthly forecast across IMG markets.
  Conduct regular analysis of sales data, market trends, and competitor activities to identify opportunities and challenges.
  Prepare and present detailed sales forecasts, performance reviews, and strategic recommendations to senior management.

Relationship Management:

• Build and maintain strong, collaborative relationships with key stakeholders, including IMG market leadership, Ford dealers, Ford Authorized Distributors, and major
• independent customers.
• Act as a primary point of contact for parts wholesale inquiries and support needs within the assigned region.

Training & Development:

• Provide training and ongoing support to regional sales teams and channel partners on Ford parts product knowledge, sales techniques, and program specifics.
• Foster a culture of continuous improvement and knowledge sharing regarding aftermarket parts sales best practices.
• Manage and develop regional and market team members who work on this business.
  

• Coordinate with business stakeholders to identify business requirements and translate them into scalable solutions.
• Design, build, and deliver tailored solutions for the business using Salesforce and other connected technologies.
• Manage various salesforce projects, including gathering information, planning, and executing projects.
• Formulate and maintain salesforce solution documentation. (e.g. Functional specifications)
• Work with the design team to ensure that the most significant business operations are addressed.
• Collaborate with development teams for any required customizations or integrations.
• Educates and promotes CRM standard procedures to guarantee that the solutions produced are highest in class for the business's overall strategy and ethos.
• Assist the product owner in defining value and priority and selecting scope for upcoming releases and sprints by facilitating the continuing backlog grooming process.
• Maintain a functional grasp of the business requirements and project solutions.
• Be the 2nd tier support the 1st tier admin in consult the solution and provide guidance for end user and, troubleshooting, and maintenance for the connected Salesforce platform.
• Develop and maintain main reports and dashboards to support business intelligence and decision-making.
• Excellent knowledge of and shown proven expertise with Sales Cloud, Experience Cloud, Marketing cloud and Automotive Cloud would be an advantage.
• Knowledge of development tools and processes that will aid in formulating use cases and designing project requirements.
• Ability to apply critical thinking, analytical, and problem-solving skills in a fast-paced atmosphere while managing various requests is needed.
• Collaborate with cross-functional teams to build sustainable applications.
• An analytical problem solver who knows and employs all declarative automation and Salesforce ecosystem features.
• Excellent interpersonal and organizational abilities, as well as the ability to communicate successfully with both technical and non-technical customers.
• Ability to grasp the requirements of clients from diverse sectors and translate/present those demands into a compelling vision and roadmap for our clients.
• Excellent knowledge of project management methodology such as Scrum, Agile, and technology such as Jira and Confluence.
• Salesforce implementation experience across the whole Software Development Lifecycle (SDLC)

• Develop and Deploy a Vehicle Personalization / Accessory Take-To-Market strategy for Thailand – focus on Product, Pricing, Place, Promotion and People including the dealership and customer communication
• Define unique selling points in product positioning to promote product and primary brand positioning
• Develop accessories sales programs to drive accessory sales and increase accessories revenue per NVS
• Deliver Ford Thailand Accessory Revenue and Profit objective.
• Work closely with Product Marketing, Sales and FCSD teams to establish the personalization needs of customers and ensure the same is delivered dealer channel GFA (Genuine Ford Accessories), FLA (Ford License Accessories) and SBA (Supplier Branded Accessories) routes
• Develop and implement Strategy and Variable Marketing Plan through engagement with internal and external stakeholder.
• Regularly track performance, report out in management and dealer meeting. Work with Finance to prepare budget, forecast and business plan.
• Identify opportunities and build business cases to introduce new accessories and special vehicle packs by working closely with other departments such as Vehicle Retail & Product Marketing teams.
• Lead new model accessory readiness and take to market plan to meet program timing including marketing assets and promotional programs
• Seeks to understand industry, consumer and category trends and translates those insights into actionable business recommendations to achieve the VP business goals and objectives.
• Visit to high impact dealerships for research & study of promotional campaigns/program or new initiative discussion
• Seek Ecommerce opportunity for B2B and B2C business

• Technical Assistance Center (GTAC), support the technical information and provide the technical assistance for the dealer technicians.
• Provide and update case information to Technical Hotline Supervisor, for Emerging Daily Meeting – update case and escalate to all related functions.
• Reducing VORs Aging Days (Under Technical Status) – Daily VORs follow up and report to supervisor.
• Enhance SWIS usage to support the Remote Assistance process – support the technical information and provide the technical assistance for the dealer technicians.