Senior Product Marketing Manager London jobs at Fireblocks in United Kingdom, London

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

• 10+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development: Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset: Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain: A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

What You’ll Do

• Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
• Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies.
• Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
• Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
• Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
• Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
• Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
• Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

What You’ll Bring

• 7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries.
• Industry Storytelling : Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
• Leadership : Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves.
• Market Expertise : Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem.
• Strategic & Tactical Agility : Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
• Cross-Functional Influence : Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
• Content Development : Strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
• Analytical Mindset : Ability to define success metrics and translate data into actionable insights.
• Passion for Blockchain : A deep interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.

You’ll be:

• Achieving monthly and quarterly revenue targets
• Working closely with the Fireblocks BDR and GTM Team
• Building and maintaining relationships with prospects and customers
• Prospect, territory, and account planning
• Updating and maintaining Fireblocks CRM

You’ll bring:

• Enterprise sales experience in software or institutional sales, selling into a relevant space of financial services, crypto, blockchain or fintech
• Understanding of blockchain technology and cryptocurrency
• Direct experience working within financial services, cybersecurity, or cryptocurrency is preferred
• Track record of over-achievement
• Entrepreneurial and relentless hunting attitude with a willingness to prospect
• Worked in a team selling environment

You’ll be:

• Engaging with prospects via phone, personalized emails, and video conferencing.
• Identifying new accounts and qualifying new outbound and inbound sales opportunities.
• Working closely with Marketing to provide feedback on campaign performance, improve lead qualification, and lead scoring.
• Developing, testing and iterating outbound campaigns to drive new outbound opportunities.
• Partnering closely with Sales to strategically penetrate key accounts.
• Support the Sales Engineering team with product demonstrations
• Keeping detailed notes of activities and ensuring data cleanliness in Hubspot/Salesforce.
• Representing the company and educating prospects at trade shows, conferences, and private events. Some travel will be required.
• Based in our Moorgate office

You’ll bring:

• Prior BDR/SDR experience within the technology sector, ideally software but this is not a must..
• Experience building a pipeline by qualifying leads and developing opportunities.
• The initiative to seek out new ways of finding opportunities i.e. LinkedIn, Drift
• Ability to easily understand and pitch new products and technology, focusing on value prop.
• Natural curiosity and an eagerness to learn
• The ability to quickly adapt to change in a fast-paced environment
• Unafraid to fail and quickly owns up to it

We’d love for you to have financial services, fintech, blockchain, cybersecurity or crypto industry experience but it is not a requirement. We have a comprehensive onboarding and training program for all new employees.

• Become a trusted business partner to stakeholders, taking a genuine passion for their mission, and setting them up for success.
• Analyze operations and financial data to identify business insights and opportunities for process improvement.
• Recommend and develop operational process improvement initiatives in support of the business strategy.
• Implement new processes and programs that can boost team productivity.
• Provide ongoing operational process oversight and monitoring of process adherence and effectiveness.
• Breaking down complex problems and proposing thoughtful recommendations

• 4+ years in Customer Success Operations, Professional Services Operations, or Field/GTM Operations
• 2+ years in CS/PS/Sales tools experience - Salesforce required; Experience with Certinia, Planhat or other customer-focus technologies (Gainsight, Catalyst, etc.)
• Experience in an operational role with success in identifying and executing process and program improvements
• Proven track record to manage conflict, build consensus, and facilitating problem-solving and collaboration amongst cross-functional teams.
• Ability to also balance delivery of results, client management
• Strong observation, analytical, numerical reasoning, business acumen, and enablement skills.
• Ability to bring clarity and structure when managing fluid expectations and evolving demands.
• Strong written and verbal communication skills, with a track record of presenting to stakeholders
• Strong analytical thinker with an eye for detail and the ability to combine business understanding and technology
• Passion for problem-solving, with an ability to approach problems from multiple perspectives