Marketing Operations Planner jobs at Ebay in Canada, Toronto

What you will accomplish:

• You oversee the product value proposition narrative and the market entry approach for eBay Live. Your role includes crafting messaging that promotes a positive shopping experience for buyers and success for sellers.

• You will take a comprehensive approach to go-to-market, ensuring customers get relevant and meaningful communications at the right time and place. These will include in-product, marketing, PR, market communities, sales, client support, and partner messaging.

• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.

• Develop customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.

• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.

• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.

• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition employing the voice of the customer to optimize product marketing messaging and to advise on product recommendations.

• Define important measures for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.

What you will bring:

• 6+ years of experience in product marketing with at least 3 years leading company wide initiatives

• Strong track record of developing product and go-to-market strategies at ecommerce companies, with a consumer attitude.

• Preferred experience in live shopping

• Proven ability to drive innovation, implement projects with excellence

• Success working collaboratively with cross-functional teams and excellent communication skills

• Strong data analysis skills and experience with customer research techniques

In this role, you will own the strategy and execution of seller marketing communications through own / CRM channels. You will have an opportunity to build from scratch, together with your team, some of the first seller flagship programs and crafting message, audience, channel and contact strategy for those. Examples of programs and initiatives in scope:

• Growth Program, focused on inspiring sellers with growth tips tailored to their business needs, showcasing seller stories, and market trends.

• Driving success of business initiatives such as seller growth through account management programs, incentives like seller coupons or pricing promotions

• Drive understanding and best practices around new tools and features developed to make sellers successful on eBay and making selling on eBay easy

• Recognize sellers successes and encouraging them to perform best in their category and overperform competition

What you will accomplish:

• Craft the seller storyline and foster conversations with US, CA, UK, and DE business sellers, growing into more markets. AU, IT)

• Develop a test & learn plan for seller marketing channels, messaging, creative approaches, and customer feedback to meet customer-centric goals.

• You will implement the roadmap E2E, with support of a Campaign Manager dedicated to your function, Operational and Creative Teams, Planning Teams and Marketing Tech

• You will develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform, Message Studio and Monday.com

• You will partner with the global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust and other business partners in crafting cohesive end-to-end communication plans

What you will bring:

• You will bring a strong CRM expertise into the role, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial

• You will have a strong track record of successfully developing and leading CRM marketing programs and campaigns, from the original idea until successful execution and measurement

• Strong abilities in managing customers and influencing

• You will be numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success

• You will be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance

• You will demonstrate natural curiosity to learn and grow and be open to feedback and different point of views

• You will be a strong team player, fostering collaborative environment and trusted relationships

• Last but not least, you will be passionate about customer excellence and always put the customer first

What you will accomplish:

• Responsible for the product value proposition narrative, messaging, and go-to-market strategy for the shipping experience on eBay for both buyers and sellers, ensuring customer success on the platform.

• You will approach go-to-market in a holistic manner to ensure customers receive relevant and meaningful communications at the right time and place across in-product, marketing, PR, market communities, sales, customer service, and partner messaging.

• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.

• Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.

• Develop product value propositions, narratives, customer messaging, naming and external facing proof points.

• Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.

• Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Improve the value proposition by using the voice of the customer to optimize product marketing messaging and to provide advise on product recommendations.

• Establish success metrics, and monitor progress towards objectives for product launches and the growth of existing products or services in the market.

• 8+ years of experience in product marketing, with at least 3 years leading company wide initiatives. Strong track record of developing product and go to market strategies at ecommerce companies or within seller-focused organizations at e-commerce companies

• Demonstrated history of encouraging creativity, delivering projects with outstanding quality

• Success working collaboratively with cross-functional teams and excellent communication skills

• Strong data analysis skills and experience with customer research techniques

The ideal candidate for this team is a people person, qualitative research expert, and systems thinker. You are a hands-on coach who is passionate about process, documentation, and nailing the details. Everything we do is meant to provide orderly systems that will keep our expansive research practice operating smoothly. You will work with vendors to find new methods, and in-house engineering teams to drive sophisticated solutions to tough problems. You will find ways to balance competing goals, such as inclusivity vs. accurate sample representation, or user privacy vs. user demographic collection. You will always be looking for ways to improve both the research participants’ experience as they pass through our research systems, and the researchers’ experience as they work with operations, improving everything from intake forms to AI-enabled video editing. You are the kind of person who moves fast and drives action, with the track record to show for it.

What you will accomplish:

• Manage the end-to-end recruiting pipeline and process

• Own vendor relationships for third-party panel providers, SaaS research platforms, and incentive providers

• Oversee the recruiting CMS systems, enforce user contact governance, and ensure GDPR, PII, and CAN-SPAM compliance in partnership with in-house legal and privacy teams

• Manage partnerships with in-house AI, procurement, and legal teams in order to increase operational velocity

• Own all post-research process, including data warehousing, AI-enable repository, and data cleansing/hygiene

• Actively contribute new ideas and process to UX Research Ops at eBay

What you will bring:

• 8+ years of experience in the research operations space

• 5+ years of research recruiting experience across quant, qual, and mixed methods research

• 2+ years of management experience

• Experience working in a high-volume research ops department and automating repetitive tasks

• Demonstrated understanding of database query/management, statistical sampling concepts, and research techniques

• Expert use of CMS and SaaS platforms, particularly Qualtrics

• Demonstrated understanding of PII, GDPR, CMS best practices in a global research environment

• Ability to manage and allocate budgets

• Support the execution of company-wide planning cycles by coordinating timelines, maintaining planning templates and tracking key deliverables
• Collaborate with key internal leaders o ensure planning inputs (e.g., priorities, scope, resource needs) are collected and integrated in a structured way
• Help maintain planning documentation and process guides to support consistency across teams
• Assist in organizing cross-functional workshops, alignment sessions, and working sessions with key partners

• Assist in preparing materials for weekly, monthly and quarterly business reviews (WBRs, MBRs) at leadership level
• Maintain dashboards and portfolio trackers that monitor initiative status, achievements, and risks
• Partner with analytics and finance teams to compile and analyze data that informs planning cycles and improves decision making
• Identify patterns or gaps in reporting to support continuous improvement

• 5-8 years experience in corporate planning, business operations, portfolio/program management in a technology company, or a major consulting firm required
• Strong project coordination skills, with attention to detail and ability to manage multiple timelines
• A data-driven approach and comfort with tools (e.g., Jira, Airtable, Tableau, Smartsheet)
• Familiarity with how product development and go-to-market teams operate
• Strong written and verbal communication skills; comfortable preparing decks, portfolio reporting and trackers, and meeting notes
• Proactive, team-oriented mentality with an eagerness to learn and improve processes
• A systems-thinker with strong instincts for structure, process, and governance
• Ability to communicate with clarity and influence without authority
• Collaborative, pragmatic, and resilient in fast-paced environments