Marketing Automation Specialist jobs at Cyberark in Mexico, Culiacán

• Develop relationships with our Marketing stakeholders that will position IT as a trusted business partner. Understand the strategic objectives and business goals of Marketing, along with challenges and business needs.
• Lead design sessions and support the translation of Marketing business requirements to functional and technical design with a special view toward making a secure, consistent, balanced, scalable tech stack of Marketing technology and CyberArk internal IT tools.
• Lead highly complex E2E cross- projects that have a significant influence on enterprise processes and functions from initiation to launch.
• Develop consistent view of all Marketing data flows between and within systems and share that understanding as a peer to both business stakeholders and IT teams to shape and guide decisions about technology purchases, optimizations, system health and maintainability.
• Identify opportunities to standardize and simplify processes and system configurations. Develop consistent analytical methodology for reviewing proposals and guidance documents for business and IT stakeholders.
• Collaborate with other IT groups (Information Security, BI and more) to succeed in supporting cross-functional projects efficiently. Lead evaluation and review of proposed 3rd party solutions across discovery, PoC, Legal and security processes.
• Drive technology standardization, process innovation and simplification. Review and report on platform health and usage.

• Bachelor’s degree in fields of business or management, information technology, engineering, or operations.
• At least 10 years of experience in architecting, analyzing, defining, and implementing business applications solutions specifically in a multi-platform B2B Marketing world.
• Deep experience with Salesforce.com & Marketo and other top-of-the-line Marketing tools.
• Experience with ABM tools like Demandbase, ZoomInfo and others.
• Experience with SDR tools like Drift & Outreach.
• Excellent customer and partner/alliances management, and client engagement skills.
• Excellent project management skills and ability to lead or support complex projects and analysis.
• Ability to handle, prioritize, and meet deadlines for multiple requests with a high degree of accuracy and personal follow-through.
• Can easily work in multi-tasking arena with a strong “can do” and proactive approach. Comfortable in a dynamic and fast-changing environment.
• Experience working in global teams.
• Superb presentation, communication (written and verbal) skills, and interpersonal skills.
• Willing to embrace the CyberArk Core Values of Continuous Improvement, Customer First, Drive to Win, Trusted Expertise, Innovation, Smart but Humble, Focus on “We” and “Best for CyberArk”
• SFDC, Marketo or other similar certification(s) a requirement.

The salary range for this position is $119,000 – $175,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

Responsibilities:

• Serve as the primary point of contact for business applications within the Finance department.
• Build and maintain relationships with Finance team stakeholders, understand their needs, design solutions, and deliver them while providing top-quality service.
• Manage the design and analysis of various business processes, supporting applications, and interfaces; identify gaps and discover new automation opportunities.
• Oversee the analysis, optimization, and deployment of business processes, flows, and validations in IT systems such as ERP financial modules from requirement gathering to go-live phase.
• Provide technical support to end-users, resolving finance application-related issues promptly and efficiently.
• Develop and deliver training sessions and materials to ensure end-user proficiency in using finance applications.
• Track and manage incidents and service requests related to finance applications, ensuring timely resolution and communication with stakeholders.
• Offer technical guidance, coaching, and mentoring to teams, helping resolve any implementation process challenges.
• Coordinate and collaborate with IT teams, Finance teams, and external vendors to ensure alignment and integration of IT Finance applications and systems with the overall IT strategy and architecture.
• Identify and evaluate new technologies, trends, and opportunities that can enhance the IT Finance applications and systems.

• Bachelor’s degree in Finance, Accounting, Information Technology, Economics, Industrial Engineering, or a related field specializing in information systems – required.
• Advanced certifications such as CPA, CFA, or relevant IT certifications are an advantage.
• At least 2 years of experience in implementing ERP/Finance Applications.
• Hands-on experience as a Financial System Analyst, Implementer, or Consultant in one of the following: NetSuite, Oracle ERP/Fusion Cloud, SAP R3/4Hana, Microsoft Dynamics – required (NetSuite is an advantage).
• Knowledge of financial regulations and compliance standards.
• Extensive knowledge and hands-on experience with Project Management practices, methodologies, and frameworks.
• Deep understanding and hands-on experience with the following business processes and related enterprise-level application implementations: Accounting, Order to Cash, Procurement, Budget Planning Systems, Billing Systems/Modules, Commission, Integrations – an advantage.
• Strong project management skills, including planning, execution, monitoring, and reporting.
• Proficiency in using Jira and other tools for agile project management, collaboration, and documentation; capable of creating and managing Jira boards, workflows, issues, and reports, and integrating Jira with other applications and systems.
• Excellent communication, interpersonal, and leadership skills, with the ability to motivate, inspire, and influence others.
• Strong problem-solving, analytical, and critical thinking skills, capable of handling complex and ambiguous situations.
• Highly adaptable, flexible, and resilient, with the ability to work in a fast-paced and dynamic environment.

The salary range for this position is $95,000 – $140,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

As an Enterprise Account Executive supporting MIS, you’ll be part of an extremely motivated, dedicated, and experienced team that protects many of the largest organizations in the world.

You will manage sales activities for potential in a defined territory and set of target accounts. Wield proven expertise in building relationships at the C-Level and technical teams, and sell complex solutions to large, complicated customer environments.

Solution Identification and Scoping:

• Partner with customers and internal teams to understand business needs and identify opportunities for AI-driven solutions.
• Define project goals, success criteria, and scope for AI projects.
• Planning and monitoring the potential impact of AI solutions on business outcomes.
• Communicate the value proposition of AI solutions to clients and internal decision-makers.
• Drive adoption of AI applications at an enterprise level.

Project Management:

• Lead end-to-end AI projects from conception to completion.
• Collaborate with the business stakeholders and IT, Legal, and Information Security teams to ensure seamless execution.
• Monitor project progress, manage risks, and adjust strategies as needed.
• Act as a liaison between technical teams and business stakeholders.

Tool Ownership, Support & Training:

• Serve as an operational owner of enterprise AI tools — including onboarding, configuration, permission management, and usage monitoring.
• Provide second-line support and troubleshooting for users encountering issues with AI tools.
• Maintain documentation, how-to guides, and Facilitate user training sessions and promote awareness of AI capabilities, best practices, and responsible use.
• Escalate unresolved technical issues to the appropriate internal or vendor support channels.

Technical Expertise:

• Stay updated on the latest AI technologies, trends, and best practices.
• Hands-on technical implementation of AI solutions in different areas of the business.

Compliance and Governance:

• Collaborate with data governance, legal, security and compliance teams to ensure that AI solutions adoption and implementation comply with regulations and industry standards.
• Experience in roles such as AI solution specialist and AI project delivery.
• Bachelor’s degree in computer science, Information Systems, or a related field.
• Familiarity with generative AI platforms and enterprise tools (ChatGPT, MS Copilot).
• Practical experience in implementing and supporting AI solutions in business environments.
• Knowledge in prompt engineering, LLM capabilities, low-code/no-code GenAI platforms, and AI/ML concepts.

Soft Skills:

• Global Collaborator: Proven ability to collaborate effectively with geographically dispersed teams in a fast-paced environment.
• Communication Expert: Skilled in explaining technical concepts clearly to both technical and non-technical audiences.
• Problem Solver: Capacity to approach challenges with creative solutions and adapt quickly to evolving requirements.
• Multitasking Master: Demonstrated ability to manage multiple data workloads concurrently while delivering results efficiently.
• Promote responsible AI use by ensuring compliance with policies related to privacy, security, and data ethics

• Experience in roles such as AI solution specialist and AI project delivery.
• Bachelor’s degree in computer science, Information Systems, or a related field.
• Familiarity with generative AI platforms and enterprise tools (ChatGPT, MS Copilot).
• Practical experience in implementing and supporting AI solutions in business environments.
• Knowledge in prompt engineering, LLM capabilities, low-code/no-code GenAI platforms, and AI/ML concepts.

Soft Skills:

• Global Collaborator: Proven ability to collaborate effectively with geographically dispersed teams in a fast-paced environment.
• Communication Expert: Skilled in explaining technical concepts clearly to both technical and non-technical audiences.
• Problem Solver: Capacity to approach challenges with creative solutions and adapt quickly to evolving requirements.
• Multitasking Master: Demonstrated ability to manage multiple data workloads concurrently while delivering results efficiently.

The salary range for this position is $83,000 – $127,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

In this role, you will take ownership of our Atlassian suite infrastructure and application stack, with a focus on Jira and Confluence, and ensure high availability, performance, and scalability across our organization.

In addition, you will work closely with R&D, Security, and business stakeholders to implement solutions that align with evolving business needs, while also managing day-to-day operations, upgrades, and user support. This is a hybrid position local to our office in Newton, Massachusetts.

Key Responsibilities

• Own the implementation, configuration, and ongoing administration of Atlassian tools (primarily Jira and Confluence) across R&D and enterprise teams.
• Design and support infrastructure for Atlassian Data Center deployments, including scalability, performance optimization, and system upgrades.
• Act as the primary point of contact for application support, troubleshooting, and incident resolution related to Atlassian tools and other supported platforms.
• Collaborate with cross-functional teams to gather requirements, design workflows, and implement custom configurations, automations, and integrations.
• Manage access controls, user provisioning, and application security in compliance with IT and InfoSec policies.
• Coordinate with vendors and internal teams to plan and execute software upgrades, patching, and system migrations.
• Document processes, configurations, and best practices to ensure knowledge transfer and system sustainability.
• Support additional collaboration and productivity tools used by R&D teams as needed.

• 3–5+ years of experience in IT applications support or systems administration, preferably in a high-tech or R&D environment.
• Hands-on experience with Jira and Confluence administration (Cloud and/or Data Center).
• At least 3 years of experience with JIRA implementation and customization with emphasis on Atlassian data center products.
• Proven ability to manage implementation projects, system upgrades, and infrastructure support.
• Solid understanding of application lifecycle management, workflows, and permissions models.
• Strong troubleshooting and problem-solving skills, with an ability to analyse and resolve issues independently.
• Experience working in cross-functional teams and translating business requirements into technical solutions.
• Familiarity with security best practices and standards
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team

The salary range for this position is $85,000 – $115,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

Duties & Responsibilities:

• Responsible for end-to-end payroll process for multiple entities including hourly, salaried, multi-state and foreign payrolls.
• Ensure accuracy and timely completion of payrolls.
• Calculate and apply deductions for taxes, benefits, and other withholdings.
• Enter and process stock-based compensation transactions
• Review and update payroll information in ADP based on notices from HRIS system.
• Coordinate with supervisors to obtain approvals for hourly employees’ time records
• Maintain payroll and tax reports for completed pay dates
• Maintain accurate payroll records and employee information
• Respond to employee payroll related questions and provide guidance through excellent customer service to employees internal stakeholders.
• Perform regular internal payroll audits to ensure accuracy and compliance.
• Participate in SOX process and external audits as required
• Stay informed about current payroll laws, regulations, and best practices to ensure compliance.
• Assist the Payroll Department on special projects, audit request and report requests for quarterly/annual reporting

• 5+ years of payroll processing experience
• Prior experience with ADP WFN is required
• Experience with payroll processing for a public company setting
• Knowledge of Canadian payroll is a plus
• Proficient in Microsoft Excel pivot tables & VLOOKUP functions
• Ability to handle confidential information with integrity and discretion
• Strong communication and interpersonal skills
• Ability to multitask, prioritize tasks, and meet strict deadlines
• Strong understanding of payroll regulations and tax laws.
• Commitment to providing excellent customer service
• Organized and methodical approach to tasks
• Ability to work in a collaborative environment and meet deadlines.

The salary range for this position is $72,000 – $95,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

SDR Program Operations & Process Optimization:

• Operationalize and support our Lead Management process across Martech, Salestech & Analytics tools (ie, Marketo, Demandbase, LeanData, SFDC, Outreach, Nooks, Monday.com, Tableau, etc).
• Provide insights and recommendations to improve lead routing, scoring, prioritization, and response SLAs in coordination with GMOD, RevOps, Marketing and Sales
• Conduct funnel analyses to identify drop-offs and opportunities for performance improvement across the lead management lifecycle — for both inbound lead response & outbound prospecting

Platform Administration, Enablement & Support:

• Serve as an administrator and power user for Lead Management tools like Outreach, Nooks, Drift, ZoomInfo, etc.
• Partner with Marketing & Sales leadership to design, build & implement Sales follow-up sequence strategy that supports CyberArk’s full solution portfolio.
• Educate stakeholders on Lead Management tools, workflows, and best practices to maximize tools adoption and business impact.
• Educate stakeholders on Lead Management tools, workflows, and best practices to maximize tools adoption and business impact.

Cross-Functional Collaboration:

• Collaborate with RevOps, Marketing, and IT teams to optimize tools, cadences, automations, and lead scoring/routing mechanisms
• Drive alignment between SDR, Sales, and Marketing on goals, definitions, and processes

Reporting & Insights:

• Partner with Sales & Marketing leadership to support performance reporting, KPI tracking (e.g., meetings booked, conversion rates, speed-to-lead).
• Translate data insights into clear, actionable recommendations for executive leadership and GTM teams, identifying opportunities to optimize performance, drive pipeline and revenue growth.

• 3-5+ years of experience in Marketing or Revenue Operations, preferably within a B2B SaaS or tech company.
• Solid understanding of B2B GTM motions, sales funnel dynamics, and marketing automation/Salesforce CRM workflows.
• Proven experience supporting Sales Development programs with measurable results in pipeline contribution and deal acceleration.
• Data driven individual with a strong business acumen and focus on analytical problem solving, data manipulation and management skills
• Hands on expertise with using Salesforce.com, Outreach, Nooks & Tableau or similar platforms
• Excellent problem-solving, communication, and project management skills.
• Ability to thrive in a fast-paced, cross-functional team environment.

The salary range for this position is $61,000 – $85,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

What you will do:

• Plan, design, and execute compelling revenue and pipeline acceleration marketing programs across digital, events, ABX, and channel co-marketing aligned to target accounts at their stage of the buyer’s journey.
• Work closely with our channel and business development teams to jointly go-to-market in your region with compelling sales enablement and marketing activities.
• Identify, manage, coordinate resources and measure effectiveness of channel, CyberArk, and industry events in the Central region. Work with contracted marketing fulfillment house to ensure timely shipments of event materials to all regional engagement activities and enable sales to execute with high quality and accountability.
• Collaborate with your aligned SDR teams to target, prioritize, engage, qualify, and follow-up on target accounts, MQLs, MQAs, and high-value leads.

• Partner with the AMS ABX lead on targeted, industry-focused programs spanning programmatic and high-touch, high-customization components to drive high ASPs and win rates at top accounts.
• Work with Global Solutions Marketers on tailoring field activity and content for specific audiences based on intent and propensity to drive expansion opportunities and pipeline for CyberArk solutions.

7+ years of combined marketing experience, primarily focused on field marketing, partner marketing, or channel marketing.

· 5+ years of experience running marketing programs with accountability to pipeline goals.

·Demonstrated ability of developing marketing programs with the channel or partners

· Experience developing and executing account-based marketing strategies

· Professional B2B tech marketing experience leading demand generation programs preferably in the information security space.

· Proficiency with marketing automation and CRM tools like Marketo, Salesforce.com, Demandbase/6Sense, Outreach/SalesLoft, and Reachdesk/Sendoso/etc.

· Data-driven with a passion for sharing accountability and urgency with sales on pipeline creation

· Excellent oral and written communication a must.

· Ability to travel, averaging 20% of time.

The salary range for this position is $108,000 – $145,000/year, plus commissions or discretionary bonus, which will be based on the employee’s performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.