Senior Director Consumer Engagement jobs at Adidas in Saudi Arabia, Riyadh

1. General Purpose

In this role, you will lead discovery efforts, design and execute A/B tests and experiments, and ensure insights are turned into tangible improvements across the organization. You will work closely with the Consumer Services team to tap into customer feedback, translating it into actionable strategies that elevate both the experience for our customers and performance for the business.

You will thrive here if you can balance big-picture initiatives that impact millions of consumers with highly targeted optimizations for specific markets and segments. Your communication skills will set you apart, you will go beyond sharing numbers to tell the story behind them, connecting behavioral insights and decision-making psychology to concrete business outcomes.

If you are ready to make a measurable impact on a global brand, influence strategy as well as execution, and champion a post-sales experience that keeps customers coming back, we want to hear from you.

1. Key Responsibilities

• Facilitate discovery process with a cross functional team consisting out of product owner, analytics, User Research, Design and operations.
• Partner with business stakeholders to brainstorm the main consumer problems and opportunities and distill the right strategical themes which will drive the business forward
• Set up and runexperimentation on hypothesis that come out of the discovery process and guide the evaluation to get the learnings from the tests
• Driving go-to-market handover based on results for optimization to ensure adoption of tools with local partners
• Share learnings with different regions, product owners, UX & design, marketing and development teams with the common goal to optimize onboarding journey for new members and how we support our most valuable customers towards their first purchase and beyond.
• Leverage best in class tools and processes for monitoring performance, refining audiences, and defining further optimization and personalization

1. Key Relationships:

• Digital Analytics
• UX/UI Community
• Product Owners and Product Specialists
• Global IT and Global Operations
• Consumer Engagement
• E-Commerce Trading
• App
• Digital Planning
• External agencies

1. Requirements

1. Education & Experience

• BA/MS/MA in (Commercial) Economics, Marketing, Psychology, Neuromarketing, or anyone who learned AB testing/ analytics on the job
• At least 6+ years of experience in defining and executing data driven optimization/ conversion analysis in collaborative multi-functional teams
• At least 2+ years in digital analytics is essential with analytical software such as Adobe, GA etc.
• Good knowledge of A/B testing, all digital research types, measurement and good understanding of associated statistical methodologies is a plus
• Must have a passion for qualitative and quantitative data and developing ‘themes’ and ‘main hypotheses’ that can be understood at the most senior levels
• Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements
• Strong ability to develop influential and collaborative relationships with the key stakeholders and the team
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
• Fluent English, both verbally and written

This role will drive an integrated digital strategy that delivers seamless consumer experiences across all touchpoints. You’ll be responsible for connecting engagement opportunities across sales channels, shaping how we capture and use data to better understand our consumers, and creating a meaningful two-way value exchange between them and our brand.

You’ll lead initiatives that grow both brand equity and eCommerce performance, while also supporting digital retail activation.

• Lead and develop the adidas Pacific Digital Activation team.

• Drive CRM, traffic growth, membership loyalty, and email marketing initiatives.

• Oversee eCommerce and app marketing strategy, including site content, conversion programs, and data capture.

• Manage centralized media buying across the Pacific for eCom activities.

• Shape and execute content plans for adidas platforms (websites, apps, social, mobile), leveraging sports marketing and influencer partnerships.

• Champion innovation and digital thought leadership across brand and marketing teams.

• Lead performance marketing strategy (SEM, paid social, display, affiliates) to maximize traffic and conversion.

• Grow and optimize the adidas digital consumer database, ensuring effective use of insights and data.

• Manage marketing budgets and media spend across digital and performance channels.

• Build strong relationships with agencies, global stakeholders, and cross-functional teams.

• Pacific Brand Marketing

• Pacific Category Merchandising

• Pacific eCommerce

• Pacific Retail

• Sports Marketing

• Regional (Emerging Markets) Brand & Digital Marketing teams

• Regional Membership & CRM teams

• Proven expertise in digital strategy, planning, and execution (in-house or agency).

• Strong experience managing agencies and cross-functional partners.

• Deep understanding of online retail and performance marketing (SEM, PPC, display, affiliates).

• Skilled at integrating digital into holistic brand marketing strategies.

• Strong knowledge of paid, owned, and earned media, particularly for youth consumers.

• Excellent communicator with strong presentation and facilitation skills.

• Analytical mindset with the ability to translate data into actionable insights.

• Creative thinker with a track record of innovation.

• Strong project management skills and ability to deliver results on time.

• Hands-on team player who thrives in a fast-paced environment.

• Natural relationship builder with strong stakeholder management skills.

• University degree in Business, Marketing, or Communications.

• 5–10+ years’ experience in digital activation, with a strong eCommerce focus.

• Proven track record in performance marketing and driving measurable growth.

• Leadership and people management experience.

• Fluency in English (written and verbal).

Your Purpose

You’ll be the go-to partner for our teams, creating a dynamic people ecosystem that supports every moment that matters—from onboarding to career milestones. You’ll deliver value at every touchpoint, offering strategic HR support and leading initiatives that shape the future of work at adidas.

What You’ll Do

• Be a trusted advisor to managers and employees, guiding them through policies, performance, and engagement.
• Coach and mentor leaders to own their people responsibilities with confidence and clarity.
• Bring the People Strategy to life in your area—driving change, enabling new organizational designs, and building future-ready teams.
• Partner with experts to develop skills and capabilities, and operationalize workforce planning.
• Use data and dashboards to spot trends and drive informed decisions.
• Build strong succession pipelines and develop leadership talent.
• Ensure our people processes are executed with excellence and tailored communication.
• Respond swiftly to employee and manager needs—whether it’s a question, concern, or opportunity.
• Support leaders in all aspects of their people responsibilities—from performance reviews to development planning.
• Possibility to lead a small team– you should be an aspiring HR Leader with a natural affinity to managing people

Who You’ll Work With

• Employees, Line Managers, and Leadership Teams
• Local, regional, and global HR colleagues at the HQ in Germany
• Talent, Rewards, and Recruiting experts
• Finance, HR Services, and Works Council

What You Bring

• Deep knowledge of Dutch labor law and HR best practices
• Strong commercial awareness and understanding of business strategy
• Proven consulting skills—able to broker solutions and influence outcomes
• A collaborative mindset and a passion for coaching and developing others
• Excellent communication, facilitation, and problem-solving skills
• A future-focused approach—open to innovation and change
• Fluent in English; Dutch is a big plus

Your Background

• University degree (preferably in HR or related field)
• 6–7 years of progressive HR experience, in an international setting
• Experience living and working abroad (study or internship) is a bonus

Financial Accounting and Reporting

• Be responsible for statutory financial statement and management reporting in accordance with TH GAPP, IFRS, internal policy and local laws and regulations.
• Provide analytical support on P&L, Balance Sheet and Cash Flow to the business as well as identify/explain key business performance driver, trend and statistical report.
• Collaborate with business partners for accounting compliance and profitability modeling.

Corporate Development

• Development and implementation of accurate reporting systems to meet Company and statutory financial requirements.
• Drive process excellence increasing in efficiency and effectiveness acrossTH organization/ hub/ Global and shared service center.
• Collaborate with business partners for accounting compliance and profitability modeling.

Project Management and Implementation

• Be a local Champion in assisting in global and local projects implementation to support business growth as well as in accordance with local requirements.

Audit and Tax Compliance

• Evaluate and provide recommendations on internal controls to mitigate risks to the company’s profitability and ensure all company’s processes have complied with internally/externally compliance.
• Support an internal function/regional team in relation to internal control/risk assessment review according to the compliance policy.
• Oversee the audit activities and work closely with external auditors to gain approval on the audited financial statement.
• Supervise the preparation of all relevant tax fillings with tax consultant.

Cash Management

• Oversee cash flow planning and ensure availability of funds as need.
• Oversee cash management through collection and payment activities.
• Oversee financing strategies and activities, as well as banking relationships.
• Deal with Global Treasury according to Thailand cash management topics.

People Management

• Recruit, manage, coach, and evaluate a team of 4 staffs including deal with share service center in India to ensure that the team is in line with corporate strategy and vision.
• Support and develop the staffs on their performance improvement, career development and evaluate an individual performance to ensure that they can achieve in their career path.

Others

• Compliance with legislation and all policies within the company.
• Handle ad-hoc financial/accounting assignments.

Functional competencies and soft skills:

• Strong in Accounting and taxation with business understanding
• Strong in SAP is preferrable.
• Experience in working with share service center.
• Fluent in English communication skill
• Strong in leadership and negotiation skill.
• CAN-DO attitude with hand on and problem-solving mindset.
• Prioritization and project management skill set.
• Good cross-functional collaboration and teamwork.
• Result-oriented
• Coaching and team developing skill.

Requisite Education and Experience:

• At least bachelor’s degree in accountancy/finance.
• Minimum 15 years working experience. It would be advantage for commercial/FP&A background.
• Preferred audit background in big4
• Required CPD license while preferred CPA certification.

EM SENIOR SPECIALIST RETAIL DESIGN – P1

Store Development

Direct Reporting LineManager Store Development EM

Dotted reporting line

Emerging Markets

Key Responsibilities:

• Ensures that the design solutions developed comply with the construction market standards and regulations, safety requirements and internal design standards of Adidas Retail concepts.
• Provides support in preparation of design drawings in accordance with the approved schedule of drawings.
• Prepares Terms of Reference for related organizations.
• Performs visits to measurements of premises, architectural supervision, acceptance of construction and assembly works.
• Develops design drawings in accordance with local government regulations wherever required.
• Sales area zoning (product by product), capacity calculations preparation.
• Layout of non-standardized marketing zones / elements
• Consistency of layout and façade across all markets.
• Branding & key elements placement in line with adidas standards.
• Preparation of different zoning plans, elevations & façade for internal market discussions.
• Lighting arrangement plan (issue of tender assignment to supplier, checkout of the received project)
• Provides high-quality and timely completion of the specifications for ordering retail equipment and furniture in accordance with the concept of the store / type of projected object
• Support the team in preparing drawings during the time limited projects.
• Work closely with Omni channel team on the bubble plan & merchandise zoning plans.
• Work closely with team manager on the digital consumer journey & other key experience layouts.
• Track the assigned projects timelines closely in line with adidas standards.
• Present weekly updates to the team with progress & work trackers.

• Completes necessary training to develop knowledge and skills
• Keeps informed of changes in project documents and specifications through email and comments on the project schedule.
• Keep updated with current trends of retail & best practices from different marketplaces.

Key Relationships:

• HUB: Hub Store Development & Omni channel
• Market: Store Development, Omni channel.
• Hub Procurement

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree in architecture
• 6 - 8 years of professional work experience
• Previous industry experience including Retail sporting goods, fashion, FMCG
• Cross-functional experience ideally with Business development, IT/ Retail operations & Supply chain.

SENIOR MANAGER TAX _ M3 (R&R) oration with external advisors & local tax authorities

Analytical and problem-solving skillsCommunication and negotiation skillProfound knowledge of related tax rules and regulation (10+ yrs)Firm experience would be highly welcomed

Purpose & Overall Relevance for the Organization:

• Bring consumer and sport/street insights into your concepts
• Execute the category direction and drive implementation
• Work with all creation functions to deliver product concepts and execute strategic plans to win local markets.
• Create ranges within the category from both an image and commercial point of view

Key Responsibilities:

• Proactively manage range direction and sharpen the creation direction within sport/street area to create leading product winning the market.
• Propose a clear strategy for the range and execution plan, be considered as a range expert bykey relationteam and markets.
• Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
• Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
• Strong & actively analyse business, draw conclusions and propose action steps
• Strong knowledge of product information systems and the interlinking functionsto maintain and enable smooth product info updating.
• Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content
• Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
• Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery.

Key Relationships:

• Maintain a strong relationship and ensure constant dialogue/feedback with
  • Business unit and across other BU´s
  • Cross-functional team (Design, Operations, Materials, Costing, Planning, Process)
  • Global headquarter and key APAC counterpart (JP/KR/EM)
  • FTW team to create concrete head to toe look

Knowledge, Skills and Abilities:

• Strong knowledge of sport/street industry and familiar with local market landscape to ensure right strategic findings to win
• Deep product knowledge ofproduct creation, consume and retail knowledge in regard to fulfill different needs within GCA market.
• Strong communication skills - transport and deliver information clear and effectively
• Cooperate well and effectively to maintain and develop trustful relationshipswith cross function
• Work independently as well as part of a team
• Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment
• Strong analytical skills, be solution driven and result oriented
• Ability to travel
• Actively interested in lifestyle and/or fashion,passion for sport
• People management experiences would be a plus but not mandatory

Requisite Education and Experience / Minimum Qualifications:

• College degree, preferably in marketing / business / fashion
• Minimum of 7 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred
• Preferably with womenswear/unisex-wearbackground
• Experience in trade, vertical retail business model or sales is helpful
• Fluent in English
• PC skills (MS Office programs, especially PowerPoint and Excel)