Director Go Market jobs at Adidas in Poland, Warsaw

Key Responsibilities

• Partner with own and extended cross-functional teams including product marketing, design, creative, marketing communications, culture marketing, GTM, and partnerships to co-create and implement holistic brand strategies.
• Develop and execute comprehensive cultural strategies that connect adidas Originals with key audiences globally.
• Identify white space opportunities and continuously iterate on brand & partner proposition positioning strategies together with rest of team.
• Craft compelling brand narratives and engagement outputs that inspire internal teams and resonate externally.
• Create macro positioning and strategy briefs to broader BU community informing product, marketing and go-to-market briefs.
• Shape and guide strategy development across global BU initiatives.
• Lead the development of growth strategies aligned with the brand’s long-term vision.
• Build persuasive, insight-led presentations that distil complex ideas into compelling, actionable strategy.
• Support business development and special projects with strategic frameworks and vision.
• Ensure brand consistency while pushing boundaries to keep the brand culturally and commercially relevant.

Key Relationships

• 8+ yearsof marketing experience within a brand, creative agency, platform, or consulting environment—or demonstrated transferable experience.
• Proven expertise in brand strategy , marketing, and communications with a deep understanding of consumer behavior and cultural drivers.
• Experience working in cross-functional and international matrix organizations , ideally within brands with a strong cultural and heritage identity.
• Deep cultural fluency in fashion, streetwear, sport, music, and entertainment .
• Entrepreneurial mindset with the ability to think creatively and act decisively.
• Strong storytelling and presentation skills—comfortable creating and delivering pitch decks that are visually impactful and strategically sound.
• Excellent relationship builder, with experience collaborating with internal teams and external partners at all levels.
• Proactive, curious, and committed to excellence with a passion for building iconic, culturally relevant brands.
• Open to candidates with a diversity of experiences, educational backgrounds, and perspectives .

What We’re Looking For

We want someone who is as strategic as they are imaginative, as visionary as they are grounded. Someone who doesn't just understand culture—they live it.

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support,short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, 11 paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $155,280 - $225,420. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles.
• Though our teammates hail from all corners of the world, our working language is English.

Purpose & Overall Relevance for the Organization

Align, drive, and deliver the category footprint in the marketplace.

Key Responsibilities

• Directly manage a team of product managers and lead a cross-functional triad against daily business activities.
• Translate Global BU strategy, creative direction, and vision onto category level
• Manage and build winning franchises & concepts
• Co-create category product rollout in conjunction with Merchandising
• Lead creation of meaningful planning documents, e.g. category overview & target FOB, lifecycle management, volumes, go-in margin, etc
• Drive the yearly/seasonal BU cross-functional product end to end process
• Co-create, develop, and implement seasonal product marketing direction and initiatives in conjunction with product triad leadership
• Co-create, develop and implement consumer framework and corresponding product strategy on conjunction with Product Marketing leadership
• Drive achievement of financial targets and results for category by range/concept offer
• Identify, escalate and address business critical topics in category
• Monitor category financials and KPI’s (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate commercial, financial, and efficiency solutions as needed.
• Integration of Brand initiatives and technologies into category
• Manage & track system accuracy and calendar milestone readiness
• Ensure legal compliance of concept, model and color names
• Prepare and present product range for creative/design/selection review sessions and internal brand milestones.
• Identify business opportunities and risks; respond to them by initiating key action steps and mitigation plans with relevant BU functions and cross-functional partners.
• Create a team culture that supports the principles of diversity, inclusion, and equity.

Key Relationships

• Merchandising
• Design
• Product Operations
• Costing and Development
• Brand and Culture Marketing
• Head Office
• Legal

Mindsets, Skills, and Abilities

• Inspire, develop and lead; set organizational framework for performance and growth
• Influencing others upward and across the team/organization
• Understanding of consumer/marketplace as well as sneaker, fashion, and sport culture across global markets
• Commercial, financial and business acumen
• Communication and presentation skills
• Innovators mindset and entrepreneurial spirt
• Strategic minded with strong executional abilities
• Strong interest in streetwear, fashion, art, and sport culture
• Skills:
  • Outlook: Advanced
  • Word: Advanced
  • Excel: Advanced
  • PowerPoint: Advanced

Requisite Education and Experience / Minimum Qualifications

• University degree or equivalent education required
• Factory travel experience within footwear and apparel industry
• 10 years of relevant work experience
• 5 years management experience of diverse & global teams
• 5 years experience in production creation, marketing, merchandsing or related field
• Fluent in English

• ​
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.​
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $140,700 - $202,200. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.​
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, California.​
• Though our teammates hail from all corners of the world, our working language is English.

Key Responsibilities

• Manage and foster creativity within the design team to ensure that the Company creates and manufactures products that meet the needs of the customers.
• Collaborate with development to find new and more innovative methods of working to improve products and product ranges.
• Drive product marketing strategies that can be implemented throughout Design.
• Close collaboration with Product Marketing and Development to implement strategies, concepts, and projects the overall success.
• Manage, supervise, and provide feedback and development opportunities for teams.
• Provide designs for key projects to demonstrate leadership and set a high standard of design excellence.
• Inspire and motivate teams to pursue cutting-edge ideas that are innovative in the market.
• Represent and lead a strong multi-disciplinary Design team when in contact with internal and external parties.
• Be up to date on consumers, cultural trends, fashion, sports culture, and athletic findings across multiple categories and disciplines.
• Oversees all Design Direction from Concepts through Development and GTM launches; ensures design and performance objectives; delivers holistic creative process, market research, storytelling, and product design execution.

Key Relationships

• Product Marketing
• Go To Market
• Product Operations
• Costing and Development
• Project Management

Knowledge, Skills and Abilities

• Profound textile, graphic, footwear design knowledge, and credible expertise
• Holistic thinker, can establish and drive end-to-end design strategy and initiatives
• Inspirational and visionary leader
• Strong presentation, planning, and analytical skills
• Excellent verbal and written communication skills
• Strong influence skills and change management
• Ability to manage a team of personnel, direct and indirect
• Ability to travel domestically and internationally as needed
• Comprehensive knowledge of product design with a clear understanding of the athletics market and its culture
• Practical knowledge in the field of computer design software/systems and MS Office
• Display and model innovative, resilient, and empathetic mindsets

Requisite Education and Experience / Minimum Qualifications

• Bachelor’s degree (4 years) from a college/university in the field of Industrial Design or Art / minimum of 10 years of experience in the respective field or an equivalent combination out of education and experience
• At least 5+ years experience of leading Design teams
• Practical experience in the field of Design, including management experience
• Comprehensive knowledge in product design with a clear understanding of the athletics market and its culture
• Fluency in English

• ​
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.​
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• The anticipated low and high end of the base pay range for this position is $197,000 - $290,000. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills and competencies, proficiency for the role.​
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Los Angeles, California.​
• Though our teammates hail from all corners of the world, our working language is English.

• Global Privacy Management
• Solution Development: Lead the development and implementation of essential privacy processes, such as data breach procedures and documentation of data processing operations.
• Standards Development: Collaborate with Privacy Legal Teams to translate legal requirements into scalable privacy program deliverables.
• Compliance Monitoring: Maintain and develop monitoring of compliance with global privacy policies, key requirements of international laws and regulations, and track basic metrics and performance indicators.
• Stakeholder Collaboration: Work closely with IT, information security, and other stakeholders to ensure effective implementation of privacy requirements.
• Global Collaboration: Maintain alignment with stakeholders in key jurisdictions on privacy topics to support their compliance efforts.

• 8+ years of relevant work experience, including significant experience in building Privacy Governance and implementing global privacy regulations in an international setting.
• Additional experience in related fields like data governance or information security governance is an advantage.
• Knowledge of global privacy regulations (GDPR is a must; additional laws are a plus).
• Experience with privacy management tools and building processes and tools for scalable privacy compliance.
• Bachelor’s degree in law, IT, business, or a related field.
• Professional certification (CIPP, CIPM, or CIPT) is a plus.
• Excellent team player, able to build productive working relationships within the team and across the organization
• Ability to take action, provide direction and develop effective solutions in complex environment. Ability to manage multiple priorities and stakeholders
• Ability to break down complex legal requirements into scalable processes and tools; strong analytical and problem-solving skills.
• Proficiency in English; knowledge of German is beneficial.