Membership & Activation Year Contract jobs at Adidas in Germany

To support adidas Vietnam’s Membership and Brand Activation efforts through seamless execution across retail and digital touchpoints. The role ensures integrated campaign delivery, legal compliance, and member engagement through activations and experiences aligned with adidas Brand standards.

(To be performed in alignment with global, regional & local guidelines)

Retail Activation

• Manage end-to-end execution of retail activation strategy and planning, focusing on local campaigns and commercial moments (holiday, sales period, etc.).
• Coordinate with Retail, Brand, and agency partners for store-level activation implementation
• Ensure on-ground campaign execution is consistent with brand guidelines and local opportunities
• Work with regional Legal to ensure compliance documentation for all retail activities
• Support quotation, invoice, and liquidation processes for campaign projects.
• Evaluate post-campaign performance and share key learnings for continuous improvement

Digital Activation

• Support campaign briefing and execution across website, mobile app, CRM (newsletter, app push), and paid media requests
• Coordinate with regional creative, digital activation, paid media, and eCom teams to ensure timely and accurate execution
• Monitor digital activations to ensure alignment with brand tone and campaign objectives
• Manage campaign performance reporting and identify improvement opportunities
• Ensure all digital activations meet brand and legal compliance standards

Membership

• Lead the execution of key membership moments such as adiClub Days and brand campaign-linked activations
• Operate adidas’ internal tools (e.g. GET Event) to manage, track, and report member engagement benefits (raffle, exclusive experiences, etc.)
• Ensure smooth coordination across Retail, Digital, and CRM teams for integrated member journeys
• Work with regional Membership and Legal teams to ensure compliant, high-quality activations
• Track, measure, and optimize member engagement through campaign performance insights

Requirments:

• Bachelor’s Degree in Marketing, Business Administration, or related field
• 2+ years of experience in Marketing, Retail Activation, CRM, or Membership program management. Preferably in sports, fashion, or lifestyle brands (retail or agency side)
• Microsoft Outlook / Word / Excel / PowerPoint – Intermediate to Advanced
• Strong adaptability to internal digital tools (CRM, project management, reporting systems)
• Fluent in English

As part of the Membership team within the DTC Marketing organization, you will help drive consumer loyalty, acquisition, and retention across the U.S. and Canada. This role supports the execution of the North America Membership strategy, aligned with global direction and broader DTC Marketing goals through content, communications, and stakeholder collaboration.

KEY RESPONSIBILITIES

• Support membership lifecycle content and activation plans across digital and retail touchpoints.
• Collaborate with internal and external partners to drive engagement, retention, and campaign effectiveness.• Request and use data and insights to help inform content strategy and enhance member experiences.
• Write consumer and channel-driven creative briefs; adapt global campaigns for local relevance.
• Partner with creative teams, global counterparts, and internal stakeholders to uphold brand and Membership best practices.
• Provide feedback during content and campaign development; manage stakeholder approvals and go-live testing.
• Align with and gather inputs and approvals from key stakeholders when necessary.
• Support CRM content scheduling and delivery, ensuring timely and complete execution.
• Monitor and optimize processes to support Membership goals and deliver against KPIs.
• Share feedback and insights with the global Membership and Consumer Engagement teams to ensure consistency and efficiency of activations within North America.
• Support with membership activation planning for adidas.com and the adidas flagship app in coordination with key teams.
• Deliver finished files and handovers to Partnerships, Performance Media, CRM, and Membership Operations teams on time and in full.

KEY RELATIONSHIPS

• North America eCommerce
• North America & Global Marketing Comms
• North America Direct-to-Consumer (DTC) Marketing
• North American Consumer Engagement
• Global Membership & Digital
• External Agencies & Partners

KNOWLEDGE, SKILLS AND ABILITIES

• Understanding of eCommerce ways of working and activation best practices.
• Experience in content creation, requirements, and best practices across multiple touchpoints.
• Knowledge of technical and creative aspects of a digital ecosystem.
• Comfortable working with enterprise-level platforms and technologies including Microsoft Office Suite and Smartsheet.
• Understanding of digital IT products and capabilities.
• Fluent in English both verbally and written.
• Strong communication skills. Must be comfortable presenting to stakeholders at various levels of large-scale organization both in person and virtually.
• Ability to adapt to changing situations and business needs.
• Ability to prioritize a high number of tasks with varying priorities and time commitments.
• Ability to understand content delivery needs, solutions and processes.
• Ability to understand consumer behavior across the entire digital landscape.
• Ability to identify opportunities to increase business impact.
• Broad understanding and passion for the sports and/or fashion industry.
• Strong problem solver, solution-oriented attitude and ability to efficiently manage a variety of projects and priorities.

SOFT SKILLS

• Commitment to executing marketing and activation plans with high attention to detail.
• Strategic, highly organized, process and solution-oriented.
• Innovative thinker.
• Challenges the status quo while understanding the value in the fundamentals.
• Works well under a mix of remote and in-person management.
• Collaborative by nature; able to partner with diverse internal and external teams and is flexible to variable team dynamics and cultures.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• 4-year college or university degree, or equivalent experience, preferably in a Marketing discipline.
• 2-4 years broad marketing/digital/ecommerce experience with exposure to global clients.
• Experience with loyalty programs is a plus.
• Experience working with stakeholders at various seniority levels as well as subject matter experts across various functions (developers, business stakeholders, product and marketing teams, etc.