Manager Brand Communications jobs at Adidas in China, Yangpu District
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China
Yangpu District
262 jobs found
12.08.2024
A
Adidas MANAGER BRAND COMMUNICATIONS China, Shanghai, Yangpu District
Provide the country relevant input toglobal BrandCommunicationsat each commercial input timing. Lead the creation of the local brand marketing plan & calendar based on input from global Brand Activation and...
Uses market, industry, regional, consumer data and insights to identify best opportunities for development for Brand portfolio. Keep monitoring on market trends and work with internal research team to added...
Develop Brand adidas to be the best sports brand by Brand Communications strategy through best mix of media channels from Spoma assets and KOL relationships to different online and offline...
Develop strategic plans for the marketing communication concepts and messages. Deep understanding of the Global brand calendar and modifying it into the APAC calendar in the APAC brand POV together...
Understanding the Global/EM campaign strategy regarding the campaigns she/he is responsible for and downloading campaign strategy to all relevant cross-functional teams & agencies. Plan and drive seasonal Lifestyle Brand Activation/Comms/Hype...
Support overall brand comm. marketing strategy and activation(advertising, creative production, PR, digital, social, events (consumer and customer), sponsorship, retail, account, CRM, etc.). Generate energy and give creative ideas to bring...
Local brand P/L shared responsibility (incl. MaEx deployment and monitoring)One point contact to marketing subjects presenting for the CM and SEAImplement global / SEA brand strategy at country levelImplement local...
Provide the country relevant input toglobal BrandCommunicationsat each commercial input timing. Lead the creation of the local brand marketing plan & calendar based on input from global Brand Activation and...
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