דרושים Regional Commercialization Lead Emea ב-Netflix ב-United Kingdom, London

• Direct connection/association with our IP [integrations, extensions, or co-marketing]
• Custom content development
• Non-working investment [production, talent, event activation, etc.]
• Netflix ecosystem extensions [Consumer Product, Brand Partnership, Gaming, Experiences, etc.]
• Multi-year, standard & custom investment windows [ie, non-calendar/upfront year-based

• Collaborate with Brand Partnerships in developing holistic commercialisation strategies for our global, pan-regional and local priority titles and the roll out of go-to-market sales materials, guidance and training specific to EMEA.
• Partner with Finance & Strategy (F&S), Marketing Partnerships, Product and Revenue Yield Analytics (RYA) teams to forecast, price, and package advertising programs tailored to the EMEA region.
• Work with Legal, Business Affairs, and Content teams to stand up regional commercial sponsorship and integration models.
• Partner with the EMEA Sales team and Brand Partnerships to help inform account/advertiser opportunity prioritisation and GTM sales strategy
• Ensure yearly and multi-year sponsorship frameworks align with other regional and global approaches and priorities
• Collaborate with Ads Research and Consumer Insights to develop measurement and insights capabilities that support monetisation models.
• Develop, in conjunction with Business Operations and Marketing Partnerships, revenue and program tracking mechanisms to ensure annual objectives for the EMEA region are met or exceeded.
• Track and evaluate competitive offerings within EMEA to ensure Netflix provides best-in-class advertising solutions.
• Provide guidance and input on product capabilities as part of regular internal innovation initiatives.
• Work with Ads Marketing to ensure up-to-date and compelling case studies are available for use by sales teams in the market
• Partner with the Enablement team to ensure regular training and sales tools are available

• Experience: 7+ years of sales/monetisation experience, specific to integrated marketing, and/or sponsorship programming.
• Cross-Platform:Deep experience and understanding of both the traditional linear and evolving streaming/digital video space in addition to social, audio, event, and gaming.
• Regional Focus:Proven expertise within the EMEA market, with an understanding of the unique characteristics and opportunities of this region; multiple languages (French, German, Italian and/ or Spanish) a big plus.
• Collaboration:Ability to collaborate upstream with content and creative teams during the concepting and ideation phases of ad programs.
• Adaptability:Thrive in ambiguity and demonstrate a proactive, solutions-oriented approach to evolving challenges and opportunities.
• Curiosity:A deep sense of curiosity, with a passion for learning and exploring innovative advertising models and strategies.
• Client Insights:Deep understanding of how clients and agencies value and negotiate Integrated Marketing opportunities to inform Marketing and Sales initiatives.
• Innovation:Demonstrated track record of challenging the status quo and successfully implementing innovative approaches that drive revenue.
• Entrepreneurial Spirit:Comfortable in a “roll-up-your-sleeves” environment, with an entrepreneurial approach to building and developing new capabilities within a larger organisation.

In this role, you will support across:

Strategy & Planning

• Support the execution of market-level commercial operations, strategies and processes to help build a high-performing commercial organization.

• Own / support pipeline and business reviews on a recurring basis at the front-line manager or country level.

• Own / support the execution of initiatives to drive regional effectiveness within Sales Operations and across the broader Sales organization.

Insights & Analytics:

• Define, build, and maintain sales inputs, forecasting, and pipeline management.

• Bring perspective to efficacy of current KPIs and metrics across the Ads function. Have perspective on how to evolve them.

• Build detailed dashboards and monthly, quarterly review decks for senior (VP+ level) consumption to run the business. Lead discussions on business performance & state of business with expertise and full ownership.

• Coordinate with global counterparts in (UCAN, EMEA, LATAM, APAC) to assimilate business insights and package for regular check-ins.

Core Process & Sales Policy:

• Lead the implementation and execution of key Sales Operations functions (e.g., defining success metrics, reporting, customer segmentation, target setting, quota allocation)

• Assist in the defining, building and managing workflows/processes on behalf of the broader Sales organization

XFN Stakeholder Management:

• Collaborate with internal team, commercial partners and cross-functional teams as needed to understand strategy and help develop plans for execution.

About you:

• 5+ years of experience in advertising/ advertising-related fields; and/or experience working in Sales Operations.

• Self-starter with the ability to manage and lead large-scale, complex projects.

• Strong collaborator who embraces differing perspectives and experiences to make better decisions.

• Strong technical skills, including expertise working with multiple large data sets; SQL and data analytics skills are a plus

• Proven ability to prioritize and lead multiple projects efficiently.

• Familiarity with agency and client-direct sales models.

• Knowledge of the advertising landscape, including media channels and methods of buying.

• Proficient with reading, writing, and speaking English, French / German / Italian / Spanish a plus

This is a full-time, individual contributor position based in London and reporting to the Regional Director of Talent Management.

Responsibilities include, but aren’t limited to:

Strategy & Partnership

• Equipping our leaders and managers across the largest growth region (EMEA) to role model leadership excellence, including cultural, localised and scaled leadership.

  Region
  includes: 9 CLTs, 12 local offices, engineering hub & games studio

• Advise on leadership growth and Talent Management strategies, with strong awareness of local and regional needs and nuances, specifically in London (LON)

• Design, drive and execute EMEA’s Netflix culture initiatives, partnering closely with LON HRBPs

• Act as a trusted leadership thought partner to regional VPs, HRBPs, regional Talent Partners and global Talent Management (TM), including building strategic TM roadmaps for LON

• Share industry trends in leadership to inform strategic focus and decisions across the EMEA leadership portfolio
  

Leadership Facilitator, Program Delivery

• Contribute to the content development process as a regional design partner for certain leadership initiatives with the Central TM Leadership team

• Facilitate EMEA leadership programs (e.g. Director & manager forums, peer learning)

• Integrate GBPs (I&D, Wellbeing, consistent employee experience) ethos into leadership growth initiatives.

• Design and facilitate leadership initiatives at senior leadership offsites, to help build strong strategic leaders and role models of our

• Review, evaluate and report on learning program effectiveness; analyze feedback from the business, to ensure alignment of Talent practices with business needs
  

Project Management

• Responsible for some EMEA programmatic planning, operations, and communication (e.g. Director & Manager forums, peer learning)

• Collect and analyze feedback on targeted program components. Identify program efficiency and proactively identify program risks and opportunities

• Maintain tracking of projects and key initiatives, working in close partnership with the broader Talent Management and other Talent teams; familiar with Asana project management software

• Work with Talent Management Coordinators to manage program operations and activities, including tracking of project budget and associated spending

• Where applicable, audit and approve vendor invoices

Requirements for the Role- We are looking for someone who:

• Is passionate about growing our culture, leaders and employees

  • You are thoughtful about what will provide the biggest impact to our employees and focus on delivering exceptional program experiences

• Stays organized and has a high level of attention to detail and accuracy

  • You have strong project and program management skills

  • You manage your time well - balancing multiple projects and workstreams, while effectively prioritizing

  • You can design scalable workflows that are effective and efficient

• Effectively collaborates

  • You are a selfless team player who welcomes diverse perspectives and feedback

  • You are open and respectful of different working styles

  • You bring others along with you as you work on projects

• Thrives in a fast-paced environment and navigates ambiguity well

  • You self-manage, take initiative, and work independently in an ever-evolving, fast-paced environment

  • You stay flexible and adapt quickly as situations change

• Thinks creatively and outside of the box

  • You are resourceful and can think of creative solutions for problems without easy and straightforward answers

  • You’re someone who is curious and excited to learn and grow on our team

Preferred Experience

• You’ve been a Talent leadership program manager, project manager and have experience as a Learning manager

• You’ve had experience supporting and scaling local, regional, global initiatives

• You’ve had experience planning and supporting large scale programs or broader Talent efforts, specifically with culture evolution or Learning & Org Design space

• You’ve had experience leading agile and design thinking workflows and operating methods

• You have proven exceptional group moderation and facilitation skills to all audiences, including executive leadership

We recently launched a new ad-supported tier to offer our members more choice in how they consume their content. Our new tier allows us to attract new members at a lower price point while also creating a compelling path for advertisers to reach deeply immersed audiences.What you'll be doing:

• Define the program and plan for product launch partnering closely with regional counterparts, AdOps, RevOps, Marketing, and Revenue leadership to drive product adoption.
• Partner closely with the Revenue team to deeply understand regional advertiser needs and pain points to form business requirements and prioritize solutions.
• Communicate directly with clients to support Revenue and Account Management teams providing regional technical sales and integration support.
• Lead regional product requirements through the early stages of planning and development with a clear articulation of customer feedback and market insights, becoming a trusted partner to Revenue and Marketing.
• Develop a deep understanding of local market dynamics, opportunities, competitive sets, value propositions, adoption accelerants and customers.
• Contribute and work independently on ad hoc strategic projects to generate process efficiencies and to drive revenue growth for our ads business.
• Contribute through knowledge sharing and training for internal teams in process and platform best practices.

We’re seeking a candidate who has:

• ~ 10 years of experience, ideally in product, product operations & marketing, strategy and technology project management.
• At least 3 years of experience in the entertainment and streaming TV sector is preferred.
• Experience partnering with and influencing global product teams and/or engineering to represent market requirements.
• Experience partnering with and influencing sales teams and developing market-specific go-to-market strategies.

Responsibilities:

• Execute online EMEA - NPC screenings and surveys on the Netflix Preview Club tool

• Partner as the main point of contact for all local partnerships with Post, Post Technology and Operations, legal, vendors, localization and customer service groups

• Connect the dots on research goals, timelines, and deliverables across cross-functional partners

• Collaborate on and execute longitudinal survey sampling and weighting strategies with Content and Data Science teams

• Develop and lead online screening and survey management workflows. This includes but is not limited to survey programming, data quality, data cleaning, incentive management, in field monitoring, reporting, and partnering with vendors

• Execute member engagement workflows to boost screening and survey performance

• Manage troubleshooting for survey product and programming escalations

• Manage troubleshooting for leaks and anti-piracy escalations

• Manage shifting research priorities and timelines for custom or panel-based survey projects

• Manage documentation and planning for recruitment needs for ongoing screening and survey participation

• Identify innovation opportunities with internal processes and data tools related to the Netflix Preview Panel program

Qualifications:

• You have a minimum of 6 years of global research operations experience, working with Researchers and cross functional teams

• Up to five years of experience managing online survey program management

• You have excellent oral and written communication skills and a strong ability to work with cross-functional teams

• Ability to make sound independent decisions while knowing when to call out issues

• Flexibility to accommodate time zones or other team members and partners globally, as needed

• Possess a passion for research and the ability to screen early TV shows and movies to consumers

• You thrive on the ability to multitask in a dynamic environment - making sound, contextualized and independent decisions

• You have a passion for finding the right approach, tool or solution for the challenge at hand

• You enjoy being part of a team that can creatively flex and drive innovation for our research practice

• You’re a pragmatic problem solver and have a gift for identifying areas of improvement

• You haven’t lost your ability (or passion!) to be hands-on or in the weeds when needed

• You have a Bachelor's degree or relevant experience

Key Responsibilities

• Work closely with the broader Ads Measurement team (both within EMEA and globally) to scale measurement, insights and thought leadership, in collaboration with the EMEA Measurement Management Team

• Produce research and insights that tell the Netflix’s Ads story to the marketplace and advertiser clients in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.

• Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the Netflix Ads audience in comparison to competitors.

• Be a TV champion. Understand and promote the benefits of TV advertising and the Netflix Ads Audience.

• Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, raising POs, vendor intake, survey drafting, analysis, and report creation.

• Support the Global Brands Advertising team by responding to day-to-day insight and measurement requests.

• Develop case studies & meta analysis from ongoing and completed analyses.

• General team admin, including vendor onboarding, raising POs and budget management.

Experience & Skills

• At least 5+ Years experience in media research at Streaming, TV, tech, or digital media companies.

• Strong understanding of methodology, data, and systems from syndicated research providers (e.g. GWI) & survey scripting tools, as well as direct digital technology and analytics.

• Experienced in effectiveness measurements such as Reach & Frequency, Brand Lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies, including questionnaire scripting.

• Experience effectively communicating with clients and research vendors.

• Self-starter with expertise in managing projects independently with a high attention to detail.

• Highly organised and experienced in building and following processes to make working methods more efficient.

• Flexible and open-minded: able to thrive in a startup environment with ambiguity.

• Builds strong relationships with colleagues; values diverse perspectives for better decision-making.

• Strong knowledge of the advertising landscape across all kinds of media channels and methods of buying. Ideally, with a TV focus.

• Demonstrated ability to generate strategic insights from rigorous analysis.

• Excellent writing and presentation skills.

• Second language is a plus.