Netflix Senior Ads Measurement Partner EMEA 

United Kingdom, England, London 

69911332

Key Responsibilities

• Work closely with the broader Ads Measurement team (both within EMEA and globally) to scale measurement, insights and thought leadership, in collaboration with the EMEA Measurement Management Team

• Produce research and insights that tell the Netflix’s Ads story to the marketplace and advertiser clients in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.

• Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the Netflix Ads audience in comparison to competitors.

• Be a TV champion. Understand and promote the benefits of TV advertising and the Netflix Ads Audience.

• Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, raising POs, vendor intake, survey drafting, analysis, and report creation.

• Support the Global Brands Advertising team by responding to day-to-day insight and measurement requests.

• Develop case studies & meta analysis from ongoing and completed analyses.

• General team admin, including vendor onboarding, raising POs and budget management.

Experience & Skills

• At least 5+ Years experience in media research at Streaming, TV, tech, or digital media companies.

• Strong understanding of methodology, data, and systems from syndicated research providers (e.g. GWI) & survey scripting tools, as well as direct digital technology and analytics.

• Experienced in effectiveness measurements such as Reach & Frequency, Brand Lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies, including questionnaire scripting.

• Experience effectively communicating with clients and research vendors.

• Self-starter with expertise in managing projects independently with a high attention to detail.

• Highly organised and experienced in building and following processes to make working methods more efficient.

• Flexible and open-minded: able to thrive in a startup environment with ambiguity.

• Builds strong relationships with colleagues; values diverse perspectives for better decision-making.

• Strong knowledge of the advertising landscape across all kinds of media channels and methods of buying. Ideally, with a TV focus.

• Demonstrated ability to generate strategic insights from rigorous analysis.

• Excellent writing and presentation skills.

• Second language is a plus.