Netflix Senior Measurement Partner Ads UK 

United Kingdom, England, London 

841433494

We have launched a new ad-supported tier to give our members more choice in how they consume their content. This tier allows us to attract new members while also creating a compelling path for advertisers to reach deeply immersed and hard-to-reach audiences.

Key Responsibilities

• Produce research and insights that tell the UK Netflix’s Ads story to the marketplace and advertiser clients in areas such as audience insights, reach & frequency, campaign verification, and campaign measurement.

• Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external) on the UK Netflix Ads audience in comparison to competitors.

• Integrate measurement outputs to craft a compelling narrative, present insights independently to clients and agencies, and offer guidance on optimising their media mix.

• Manage the day-to-day effectiveness study process with third-party vendors from end to end, e.g., sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with Sales Account Managers.

• Partner with the UK Advertising Sales team with any day-to-day measurement requests.

• The team led on client learning agendas. Partnering with advertisers to create category-specific learning agendas & playbooks.

• Product and engineering project management, for getting complex measurement integrations to market.

• Be a TV/Video and Digital expert. Have a deep understanding of the benefits of TV advertising and the UK Netflix Ads Audience.

• Develop case studies from ongoing and completed analyses.

Experience & Skills

• Experience in media measurement and research at Streaming, TV, or digital media companies or media agencies.

• Strong understanding of methodology, data, and systems from syndicated research providers (e.g. Barb, GWI, TechEdge) and direct digital technology and analytics.

• Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Matched-Market testing, A/B testing, Marketing Mix Models and bespoke campaign effectiveness studies. Including questionnaire scripting.

• Strong knowledge of the advertising landscape across all kinds of media channels and methods of buying. Ideally, with a TV focus

• Keen presenter with senior client-facing experience

• Dual TV/Video and digital experience is preferred

• Demonstrated ability to generate strategic insights from rigorous analysis.

• Self-starter with expertise in managing projects independently with a high attention to detail

• Highly organised and experienced in building and following processes to make working methods more efficient.

• Flexible and open-minded: able to thrive in a startup environment with ambiguity

• Builds strong relationships with clients and colleagues; values diverse perspectives for better decision-making.

• Highly curious, always looking for the meaning behind data

• Excellent writing and presentation-building skills