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Netflix Manager Ads Commercialization EMEA United Kingdom, England, London 522220672
Yesterday
Job Requisition ID
Marketing & Promotions
This EMEA (5 EU Markets: DE, ES, FR, IT, UK) role will focus on developing commercial go-to-market models for all custom sponsorship opportunities [not inclusive of Live]. A core mission will be to work cross-functionally to develop and scale high-impact advertising opportunities tailored to each regional market across scripted/unscripted titles/concepts that involve one or more of the following:
- Direct connection/association with our IP [integrations, extensions, or co-marketing]
- Custom content development
- Non-working investment [production, talent, event activation, etc.]
- Netflix ecosystem extensions [Consumer Product, Brand Partnership, Gaming, Experiences, etc.]
- Multi-year, standard & custom investment windows [ie, non-calendar/upfront year-based
- Collaborate with Brand Partnerships in developing holistic commercialisation strategies for our global, pan-regional and local priority titles and the roll out of go-to-market sales materials, guidance and training specific to EMEA.
- Partner with Finance & Strategy (F&S), Marketing Partnerships, Product and Revenue Yield Analytics (RYA) teams to forecast, price, and package advertising programs tailored to the EMEA region.
- Work with Legal, Business Affairs, and Content teams to stand up regional commercial sponsorship and integration models.
- Partner with the EMEA Sales team and Brand Partnerships to help inform account/advertiser opportunity prioritisation and GTM sales strategy
- Ensure yearly and multi-year sponsorship frameworks align with other regional and global approaches and priorities
- Collaborate with Ads Research and Consumer Insights to develop measurement and insights capabilities that support monetisation models.
- Develop, in conjunction with Business Operations and Marketing Partnerships, revenue and program tracking mechanisms to ensure annual objectives for the EMEA region are met or exceeded.
- Track and evaluate competitive offerings within EMEA to ensure Netflix provides best-in-class advertising solutions.
- Provide guidance and input on product capabilities as part of regular internal innovation initiatives.
- Work with Ads Marketing to ensure up-to-date and compelling case studies are available for use by sales teams in the market
- Partner with the Enablement team to ensure regular training and sales tools are available
- Experience: 7+ years of sales/monetisation experience, specific to integrated marketing, and/or sponsorship programming.
- Cross-Platform:Deep experience and understanding of both the traditional linear and evolving streaming/digital video space in addition to social, audio, event, and gaming.
- Regional Focus:Proven expertise within the EMEA market, with an understanding of the unique characteristics and opportunities of this region; multiple languages (French, German, Italian and/ or Spanish) a big plus.
- Collaboration:Ability to collaborate upstream with content and creative teams during the concepting and ideation phases of ad programs.
- Adaptability:Thrive in ambiguity and demonstrate a proactive, solutions-oriented approach to evolving challenges and opportunities.
- Curiosity:A deep sense of curiosity, with a passion for learning and exploring innovative advertising models and strategies.
- Client Insights:Deep understanding of how clients and agencies value and negotiate Integrated Marketing opportunities to inform Marketing and Sales initiatives.
- Innovation:Demonstrated track record of challenging the status quo and successfully implementing innovative approaches that drive revenue.
- Entrepreneurial Spirit:Comfortable in a “roll-up-your-sleeves” environment, with an entrepreneurial approach to building and developing new capabilities within a larger organisation.
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