דרושים Coordinator Film & Series Marketing - ב-Netflix ב-Japan, Tokyo

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will report to the Head of Ads Marketing, APAC, based in Singapore.

As theAPAC Ads Marketing Programs Manager, you will coordinate the execution of Netflix Ads’ B2B marketing strategy across the region, ensuring alignment between country-level and global objectives. This role requires a strategic marketer with strong operational expertise, skilled at building processes that facilitate seamless collaboration with international and cross-functional partners. You’ll be responsible for coordinating marketing initiatives, managing timelines and resources efficiently, and setting up frameworks that support consistent, high-impact marketing initiatives across diverse markets. You will project manage multi-market, multi-channel initiatives; and conceptualize, develop, and execute marketing programs to enable the growth of the APAC Ads business.

Core Responsibilities:

• APAC-wide Stewardship:Orchestrate regional marketing programs and initiatives that drive Netflix Ads’ B2B growth across Japan, Korea, and Australia, working in tandem with country marketing managers to ensure successful local activation. Ensure best-in-class marketing execution.

• Program Scaling & Implementation:Design and develop scalable marketing programs and adapt global initiatives to meet regional needs. Represent the voice of the region in global ads marketing forums and serve as a conduit between global teams and country marketing managers. Build effective systems that help scale and land global initiatives in APAC with a focus on long-term impact and regional cohesion.

• Strategic Initiatives:Partner closely with APAC Ads cross-functional partners on piloting and scaling marketing programs aligned with key business growth levers. Operationalise strategic marketing programs leveraging diverse marketing channels and tactics to cover multiple audiences. Address immediate opportunities and anticipate future needs in line with the APAC Ads strategy.

• Project Management & Coordination:Oversee pan-regional projects, managing timelines, budgets, and resources to ensure on-time delivery and high standards of executional excellence across initiatives.

• Best Practice Sharing:Gather and share best practices and operational insights to elevate marketing standards across all regions.

• Market Intelligence & Insights:

Qualifications:

• At least 7 years of experience in B2B marketing, project management, or marketing operations, ideally within an international or multi-market setting.

• Strong operational expertise with a proven track record of developing scalable processes and frameworks that drive efficient execution and cross-functional alignment.

• Experience leading and managing regional or multi-market marketing programs, with a focus on scaling initiatives across diverse local markets.

• Exceptional project management skills, including the ability to manage budgets, coordinate resources, and oversee multiple projects with tight deadlines.

• Skilled in cross-functional collaboration, with experience working closely with sales, product, content, and local marketing teams to create cohesive and impactful campaigns.

• Demonstrated ability to balance regional and global objectives, ensuring programs align with overall business goals while addressing specific market needs.

• Strong analytical skills, with the ability to interpret data, assess program performance, and make data-informed adjustments.

• Excellent communication and interpersonal skills, adept at sharing best practices, providing training, and supporting regional teams in program activation.

• Familiarity with digital marketing channels, regional market dynamics, and industry trends within APAC is a plus.

• You have an entrepreneurial mindset and are eager to flourish in our unique(see

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will report to the Head of Ads Marketing, APAC, based in Singapore.

As theAPAC Ads Marketing Programs Manager, you will coordinate the execution of Netflix Ads’ B2B marketing strategy across the region, ensuring alignment between country-level and global objectives. This role requires a strategic marketer with strong operational expertise, skilled at building processes that facilitate seamless collaboration with international and cross-functional partners. You’ll be responsible for coordinating marketing initiatives, managing timelines and resources efficiently, and setting up frameworks that support consistent, high-impact marketing initiatives across diverse markets. You will project manage multi-market, multi-channel initiatives; and conceptualize, develop, and execute marketing programs to enable the growth of the APAC Ads business.

Core Responsibilities:

• APAC-wide Stewardship:Orchestrate regional marketing programs and initiatives that drive Netflix Ads’ B2B growth across Japan, Korea, and Australia, working in tandem with country marketing managers to ensure successful local activation. Ensure best-in-class marketing execution.

• Program Scaling & Implementation:Design and develop scalable marketing programs and adapt global initiatives to meet regional needs. Represent the voice of the region in global ads marketing forums and serve as a conduit between global teams and country marketing managers. Build effective systems that help scale and land global initiatives in APAC with a focus on long-term impact and regional cohesion.

• Strategic Initiatives:Partner closely with APAC Ads cross-functional partners on piloting and scaling marketing programs aligned with key business growth levers. Operationalise strategic marketing programs leveraging diverse marketing channels and tactics to cover multiple audiences. Address immediate opportunities and anticipate future needs in line with the APAC Ads strategy.

• Project Management & Coordination:Oversee pan-regional projects, managing timelines, budgets, and resources to ensure on-time delivery and high standards of executional excellence across initiatives.

• Best Practice Sharing:Gather and share best practices and operational insights to elevate marketing standards across all regions.

• Market Intelligence & Insights:

Qualifications:

• At least 7 years of experience in B2B marketing, project management, or marketing operations, ideally within an international or multi-market setting.

• Strong operational expertise with a proven track record of developing scalable processes and frameworks that drive efficient execution and cross-functional alignment.

• Experience leading and managing regional or multi-market marketing programs, with a focus on scaling initiatives across diverse local markets.

• Exceptional project management skills, including the ability to manage budgets, coordinate resources, and oversee multiple projects with tight deadlines.

• Skilled in cross-functional collaboration, with experience working closely with sales, product, content, and local marketing teams to create cohesive and impactful campaigns.

• Demonstrated ability to balance regional and global objectives, ensuring programs align with overall business goals while addressing specific market needs.

• Strong analytical skills, with the ability to interpret data, assess program performance, and make data-informed adjustments.

• Excellent communication and interpersonal skills, adept at sharing best practices, providing training, and supporting regional teams in program activation.

• Familiarity with digital marketing channels, regional market dynamics, and industry trends within APAC is a plus.

• You have an entrepreneurial mindset and are eager to flourish in our unique(see

The work:

• Creative conceptualization, crafting of creative proposals and quotations

• Partner with key stakeholders across multiple disciplines to align on the narratives to build through events

• Resourceful strategic thinker and creative problem solver

• Ability to pivot quickly and maintain a positive attitude and sense of humor

• Informed captain on all things events, proactively collating feedback and perspectives from cross-functional partners, including title and market publicists, Photo & AV Studio, Editorial & Publishing, to deliver impactful event campaign strategies

• Produce creative and well-executed experiences that are consumer-centric and unique to Netflix

• Adaptable to hybrid or virtual events, with knowledge of what it takes online and off, including the latest tools, platforms and technologies to bring our vision to life

• External vendor and agency management and supervision

• Lead all aspects of event production, including creative design, researching and hiring locations and vendors, and negotiating contracts.

• Superior project, budget, and time management skills, within tight deadlines

The candidate must:

• A minimum of 12 yrs of events experience preferably from the entertainment industry that includes managing, executing, planning and staffing events at an agency, studio, network or with a brand (experience in film or television awards campaigns is a bonus)

• A self starter who is able to work independently, and under pressure, while consistently exercising sound judgment even when faced with ambiguity

• Resourceful strategic thinker and creative problem solver

• Ability to pivot quickly and maintain a positive attitude and sense of humor

• Articulate what is and is not required to deliver a successful campaign

• Be transparent and unafraid to challenge, ask questions or call out obstacles

• Agile with meticulous attention to details

• Excellent organizational skills and ability to roll up your sleeves to get things done

• Excellent communication in Korean and English fluency is a plus

• Experience working in the Asia-Pacific region is a plus

• Eager to learn and stay updated on emerging trends, continuously enhancing programs and introducing new ideas.

• Flexible with work hours, including availability for nights and weekends.

포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.

저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며. 저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다

Responsibilities:

• Support Director of MP, to create and execute Marketing Partnership strategies that align with the business objectives.
• Work with internal stakeholders and outside partners (e.g., mobile & broadband operators, consumer electronics) to identify business growth opportunities, and develop effective marketing strategies and tactics to achieve business objectives for Netflix.
• Lead and own partner marketing campaigns from ideation to execution.
• Work closely with partners and internal stakeholders to plan and execute full funnel campaigns to maximize the acquisition of new customers.
• Evaluate performance against marketing goals with partners through established review rhythm and define corrective actions to improve effectiveness and results.
• Develop a long-term relationship and marketing strategies with our distribution partners’ Marketing teams to drive incremental business growth for both.
• Experience and Qualifications:
• 10+ years experience in a consumer marketing role with a reputable brand or agency.
• Must have experience leading and executing large-scale integrated marketing campaigns, a working knowledge of media strategy and planning, and consumer acquisition marketing experiences.
• Demonstrated strong business acumen and ability to analyze and apply data to marketing strategy and goals.
• Proven record of strong negotiation skills with an ability to develop rapport and translate established business partner relationships to programs that impact the business.
• Exemplary communication and interpersonal skills, strong capabilities in managing external and internal stakeholders from different disciplines such as business development, creative, marketing, content, and PR.
• Ability to manage multiple time-sensitive projects simultaneously, working both independently and in close collaboration with a wide variety of stakeholders.
• Strong cross-team collaboration skills and ability to promote innovation through a creative collaboration process that transforms different inputs into one actionable output.
• Experience in partnerships marketing is preferred.
• Fluency in Japanese and English is required.

Personality Attributes:

• Curious and creatively minded in every way.
• Entrepreneurial and selfless collaborator who is selfless and goes beyond roles and titles to get great work done.
• Able to give and receive feedback positively, and see the value of different perspectives.
• Able to think and act with agility.
• Demonstrates strong judgment in the face of ambiguity.
• Flexible and adaptive to evolve the role based on our business needs.
• A desire to thrive in our unique culture ( )

• Developing a strategic vision for key brand partnerships and integrated marketing programs in Japan.

• Ensuring close alignment with the APAC Content, Marketing & PR teams, working at script stage to identify the greatest opportunities for brand partnerships and integrations, where appropriate.

• Identify the right brands and lead the negotiation in close collaboration with the Sales team.

• Developing a growth plan and vision, aligning with external and internal stakeholders, to deliver business impact.

• Effective collaboration with cross-functional teams, including but not limited to our Sales, Ads Marketing, PR, Content, Title Marketing and Consumer Products.

• Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision on your projects from inception through to execution.

• Driving direction and alignment across cross-functional teams, content, brand, and agency partners.

REQUIREMENTS:

• 12+ years of experience developing, negotiating, and executing incredibly creative partnerships and brand campaigns.

• Deep expertise in developing strategic advertising solutions, ideally with a compelling track record of building and leading across both linear and digital marketing functions.

• Experience building synergistic partnerships on entertainment IP is essential.

• A thorough understanding of the inner dynamics of how entertainment partnerships are developed and managed, inclusive of scripted programming.

• Has experience within a film or TV studio environment, including working with content teams in early development work for film or series (or both).

• Successful experience interacting with production, clients, and agency partners

• A track record of being an essential member in the development of recognized creative campaigns.

• A record of cultivating relationships and a deep level of respect with top brand marketers.

• Dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership.

• Experience working alongside Ad Sales and Consumer Products functions.

• Fluency in both Japanese and English is required.

PERSONALITY ATTRIBUTES:

• A natural and deep affection for entertainment and brands.

• Strategic, forward-thinker, extremely organised, effective communicator, and thrive in a fast-paced environment.

• Capable of working independently as well as part of a broader team.

• Can organise, clarify and communicate complex ideas quickly, succinctly and accurately.

• Has experience working in a fast paced and evolving environment.

• High level of intellectual curiosity with the ability to demonstrate strong judgement in the face of ambiguity.

• Agile, goal-oriented, driven to succeed and always up for a challenge.

• Has a passion for concepting unique and innovative marketing campaigns.

• Can flourish in our unique ​​, reflecting our values and leadership expectations.

Key Responsibilities

COUNTRY LEADERSHIP TEAM KEY PARTNER & BUSINESS THOUGHT PARTNER

• Build trust with the country leaders as a key partner beyond the functional impact. Develop influence as a partner that can provide feedback and insights into key aspects of the country's Marketing organization: ways of working, team dynamics, org design, etc.

• Develop relationships with key leaders from the country, within and beyond Marketing. PR, Social, MP, and Product are key cross-functional partners with whom to connect to develop and expand the role's influence.

• Work with Marketing Planning Managers to produce and elevate data and insights as needed that can influence title support decisions, country strategies, and resource allocation.

EXPORT STRATEGIC PARTNER

• Have a key role in the export of campaigns by providing strategic insights upstream from the markets outside of the home territory.

• Be the connective tissue between the home territory and all supporting markets throughout campaign development.

• Optimize the ways we work with exporting campaigns and identify areas that can bring scale and agility.

LOCAL SLATE EXPERT

• Using full knowledge of the local slate (encompassing acquired and commissioned titles), lead with a holistic, strategic perspective to identify opportunities for export and reactive opportunities.

• Develop relationships with studio and Content partners to solicit updates, guidance, and restrictions on acquired titles.

• Key point of contact to global and/or regional cross-functional partners such as Consumer Products and Experiences.

CONNECTORS TO THE REST OF THE ORGANIZATION

• Provide insights into marketing infrastructure initiatives, including new metrics, tools, and dashboards.

• As relevant outside of title-specific initiatives, scale what’s happening in the country to relevant markets within the region.

• Key partner to help the local teams navigate different areas of the organization and connect them with key partners outside of their area of impact and knowledge.

• Trusted cross-functional thought partner to APAC leaders, and Planning leaders in the US, LATAM, and EMEA.

Core Responsibilities

• Long Lead Marketing Planning & Prioritization :Partner with Country Marketing teams in the internal title prioritization workflow - helping identify local titles for export and socialize title-specific detail to best equip teams for decision-making and budget allocation.Collaborate with local Japan Marketing teams, and x-functional teams around the world, in upstream campaign planning for titles emanating from local slates.

• Data & Insights :Track and analyze title performance with a data-led approach, working in both a proactive and reactive capacity to fuel global buzz around Japan titles. On top of individual title analysis, you will monitor broader business metrics in order to support country functions in delivering their marketing strategies.

• Internal Marketing Connectivity :Be the connective tissue between Japan title campaigns and Marketing efforts around the world. Proactively seek to understand local market strategies, nuances and ambitions and work with international markets to develop industry-leading campaigns.

• Workflow Optimization :Seek innovation opportunities in the way that we work cross-functionally by identifying new workflows and needs for tools to bring optimizations and efficiencies.

• Strategic Campaign Development:Partner with local Japan teams to help them identify export campaigns and then work closely with them on these export opportunities - consulting on strategy and positioning, bringing a global POV to the conversation, and subsequently working with supporting teams all over the world on their local campaigns.

• Operational Project Management:

Requirements

• Ideally has 15+ years of experience in a creative strategy, strategic planning or project management role at an advertising agency, brand, or network/studio marketing team.

• Fluent in Japanese and English.

• Is an excellent creative and strategic thinker who can build strategic foundations, conceptualize campaign approaches, and drive long-lead decisions on campaigns in partnership with Content, Marketing, and other functions (as relevant), including Publicity, Consumer Products, Marketing Partnerships, and Product.

• Is a natural team leader who is able to engage, listen and collaborate with internal teams and to see this cross-functional collaboration through title launch.

• Can confidently captain presentations/ discussion forums and effectively communicate campaign specifics to teams around the globe.

• Has a strong POV, and can expertly influence key stakeholders and foster deep relationships across the business.

• Aptitude for numbers and analysis, with high proficiency in Excel/Sheets with a knack for crafting a story through data.

• Has had exposure to working on high-profile global Marketing campaigns with reach domestically and internationally. Ideally, this person will have a global IQ and/or be familiar with working with teams from different regional markets and be comfortable collaborating with diverse, geographically dispersed teams.

• Is so highly organized.

• Can support workflow optimization, identifying gaps and opportunities we need to solve, and push for innovative solutions at scale.

• Has a working understanding of digital advertising (paid social, display, VOD) with a strong grasp of traditional (OOH, TV, Cinema, Radio, Print) and social media platforms.

• Thrives in a fast-paced and collaborative environment, comfortable in managing deep campaign work and long lead title planning concurrently.

• Is a creative problem-solver who can work and navigate comfortably in ambiguity.

The Marketing Planning & Studio Relations Manager is based in Japan, and reports to the Senior Manager, Marketing Planning based in Japan.

The right candidate should have a minimum of 7 years of experience in a creative strategy, strategic planning or project management role at an advertising agency, brand, or network/studio marketing team.

Required Skills

• Proficiency in Japanese and English

• Is capable of building studio partner relationships

• Is an excellent creative and strategic thinker that can build strategic foundations, conceptualize campaign approaches and drive long-lead decisioning on campaigns in partnership with Content, Marketing and other functions (as relevant) including Publicity, Consumer Products, Marketing Partnerships and Product.

• Aptitude for numbers and analysis, with high proficiency in Excel/Sheets with a knack to craft a story through data.

• Is a natural leader who is able to engage, listen and collaborate with internal teams and to see this cross-functional collaboration through title launch.

• Thrives in a fast-paced and collaborative environment, comfortable in managing deep campaign work and long lead title planning concurrently.

• Is capable of optimising workflows, identifying gaps and opportunities we need to solve for, and pushing for innovative solutions at scale.

• Is a creative problem-solver who can work and navigate comfortably in ambiguity.

Desired Skills

• Has had exposure to working on high-profile global Marketing campaigns, with reach domestically and internationally. Ideally, this person will have a global IQ and/or be familiar with working with teams from different regional markets, and is comfortable in collaborating with diverse, geographically-dispersed teams.

• Has a working understanding of digital advertising (paid social, display, VOD) with a strong grasp of traditional (OOH, TV, Cinema, Radio, Print) and social media platforms.