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Netflix Manager Marketing Studio Relations -APAC Japan, Tokyo 91248753
The APAC Marketing Studio Relations Manager role is based in Japan, and reports to the Senior Manager, Marketing Planning based in Japan.
EXPORT STRATEGIC PARTNER
Have a key role in the export of titles and campaigns from Japan by providing strategic insights upstream from the markets outside of the home territory.
Be the connective tissue between the home territory and all supporting markets throughout campaign development.
Optimize the ways we work with exporting campaigns and identify areas that can bring scale and agility.
EXPERT
Using full knowledge of the local slate (encompassing acquired and commissioned titles), lead with a holistic, strategic perspective to identify opportunities for export and reactive opportunities
Develop relationships with studio and Content partners to solicit updates, guidance, and restrictions on acquired titles.
LICENSING HUB
Build strong working relationships with key stakeholders in APAC, including Content licensing teams, Social Marketing, Partner Marketing, Title Marketing, PR and PAVs, and APAC Social & PR agencies.
Full knowledge of the licensed slate in APAC (across both import and local slates), with ability to distil this information for APAC teams.
Go-to person for regional licensing asset sourcing and approvals.
Provide internal support for all marketing studio relations, independently executing tasks and using discretion to escalate issues in a timely manner.
STUDIO PARTNERSHIP
Build strong working relationships with APAC-based studio partners.
Build workflows to ensure ongoing connectivity with studio partners based in UCAN, LATAM & APAC, to deliver against APAC’s import asset needs.
Review, prioritise and track digital assets delivered by studio partners - leading on digital asset management and archiving (including transferring, renaming, attaching metadata, adjusting, backing up and uploading).
OPERATIONAL OPTIMISATION
Consistently strive to review current operational workflows and identify efficiencies.
Utilise reporting tools to analyse top performing content, spot trends, and share best practices for the marketing of licensed content.
Establish an optimal workflow for the entire process of title management and development by reviewing both internal and external processes and continuously seeking new improvements.
The right candidate should have a minimum of 7 years of experience in a creative strategy, strategic planning or project management role at an advertising agency, brand, or network/studio marketing team.
Required Skills
Proficiency in Japanese and English
Is capable of building studio partner relationships
Is an excellent creative and strategic thinker that can build strategic foundations, conceptualize campaign approaches and drive long-lead decisioning on campaigns in partnership with Content, Marketing and other functions (as relevant) including Publicity, Consumer Products, Marketing Partnerships and Product.
Aptitude for numbers and analysis, with high proficiency in Excel/Sheets with a knack to craft a story through data.
Is a natural leader who is able to engage, listen and collaborate with internal teams and to see this cross-functional collaboration through title launch.
Thrives in a fast-paced and collaborative environment, comfortable in managing deep campaign work and long lead title planning concurrently.
Is capable of optimising workflows, identifying gaps and opportunities we need to solve for, and pushing for innovative solutions at scale.
Is a creative problem-solver who can work and navigate comfortably in ambiguity.
Desired Skills
Has had exposure to working on high-profile global Marketing campaigns, with reach domestically and internationally. Ideally, this person will have a global IQ and/or be familiar with working with teams from different regional markets, and is comfortable in collaborating with diverse, geographically-dispersed teams.
Has a working understanding of digital advertising (paid social, display, VOD) with a strong grasp of traditional (OOH, TV, Cinema, Radio, Print) and social media platforms.
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