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The APAC Marketing Studio Relations coordinator role is based in Singapore, and reports to the Senior Manager, Marketing Planning & MSR based in Singapore.
Key Responsibilities:
LOCAL SLATE EXPERT
Using full knowledge of the unbranded local slate, lead with a holistic perspective to identify opportunities for export and reactive opportunities
Develop relationships with studio and Content partners to solicit updates, guidance, and restrictions on acquired titles.
REGIONAL LICENSING HUB
Build strong working relationships with key stakeholders in APAC, including Content licensing teams, Social Marketing, Partner Marketing, Title Marketing, PR and PAVs, and APAC Social & PR agencies.
Go-to person for regional licensing asset sourcing and approvals.
STUDIO PARTNERSHIP
Build strong working relationships with APAC-based studio partners.
Review, prioritise and track digital assets delivered by studio partners - leading on digital asset management and archiving (including transferring, renaming, attaching metadata, adjusting, backing up and uploading).
OPERATIONAL OPTIMISATION
Consistently strive to review current operational workflows and identify efficiencies.
Utilise reporting tools to analyse top performing content, spot trends, and share best practices for the marketing of licensed content.
Establish an optimal workflow for the entire process of title management and development by reviewing both internal and external processes and continuously seeking new improvements.
The right candidate should have a minimum of 5 years of experience in a marketing or project management role at an advertising agency, brand, or network/studio marketing team.
Required Skills
Proficiency in English
Is capable of building studio partner relationships.
Aptitude for numbers and analysis.
Ability to listen and collaborate with internal teams and to see this cross-functional collaboration through title launch.
Thrives in a fast-paced and collaborative environment, comfortable in managing deep campaign work and long lead title planning concurrently.
Is capable of optimising workflows, identifying gaps and opportunities we need to solve for, and pushing for innovative solutions at scale.
Is a creative problem-solver who can work and navigate comfortably in ambiguity.
Desired Skills
Has had exposure to working on high-profile global Marketing campaigns, with reach domestically and internationally. Ideally, this person will have a global IQ and/or be familiar with working with teams from different regional markets, and is comfortable in collaborating with diverse, geographically-dispersed teams.
Has a working understanding of digital advertising (paid social, display, VOD) with a strong grasp of traditional (OOH, TV, Cinema, Radio, Print) and social media platforms.
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