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Uber Media Lead - Taiwan 
United States, West Virginia 
990353164

18.07.2024

About the role

In this role, you will own our media agency relationships, ensuring that strategies deliver against brand objectives. This role would suit someone from a strategic media planning background (agency or client side) with a deep understanding of strategy, data, channel planning, consumer insights and media investment.

Your Impact in Role

  • Managing brand media strategy for TW, HK and SK, including planning, activation and measurement for our highest priority brand initiatives.
  • Working closely with internal marketing, data science, external media and creative agency partners, the Media Lead will be responsible for driving a holistic, integrated media strategy.
  • Acting as the in-house media subject matter expert and working with partners to develop innovative media plans which drive brand impact.
  • Leading strategic media planning and negotiations with major media partners and tech platforms
  • Identifying the right channel mix and partnering with marketing leads to deliver best-in-class media campaigns.

The Experience You'll Bring

  • A strong strategic thinker with the ability to translate consumer insights and marketing challenges into actionable media recommendations.
  • An understanding of all parts of the media process, such as media investment, cost savings, data strategy and targeting techniques.
  • A strong working knowledge of brand media measurement and in-flight optimisation.
  • The ability to influence and manage senior stakeholders with effective communication skills.
  • Experience managing multiple projects simultaneously in a fast-moving environment.
  • Effective leadership of media agency team(s) to deliver high quality service and media delivery.
  • Deep familiarity with the media landscape (online and offline) in Taiwan.
  • 8+ years experience of media strategy and/or media planning.
  • In-house Brand Marketing and/or Media Agency experience.
  • Strong knowledge of digital and programmatic media.
  • Understanding and experience with brand and media measurement and reporting methods.
  • Previous responsibility managing integrated brand media campaigns with significant budgets.

Preferred Qualifications

  • Familiarity with the media landscape (online and offline) in Hong Kong and South Korea.
  • Experience managing paid media across multiple countries (preferably Taiwan, Hong Kong and/or South Korea)
  • Flexible, with the ability to excel in a fast-paced environment
  • A keen eye for detail and a strong bias for action
  • Confident with agile working methods such as Google Workspace and Slack
  • Hands-on use of digital media platforms & channels
  • Positive can-do attitude who can find creative solutions
  • Previous experience working in a matrixed organisation

* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .