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About the role
As the Media Lead, you will manage brand media strategy for France, including planning, activation, and measurement for highest priority brand initiatives. Working closely with internal marketing teams, external media and creative agency partners, you will be responsible for driving a holistic marketing strategy. You will act as the in-house media subject matter experts and develop innovative media plans to drive both brand and business results. You will lead strategic planning and media buying across major media partners and tech platforms, identifying the right channel mix and partnering with campaign leads to deliver best-in-class campaigns.
In this role, you will manage our media agency relationship, ensuring that strategies deliver against business objectives and are constantly optimized. This role would suit someone from a strategic media planning background (agency or client side) with a deep understanding of data strategy, channel planning, consumer insights and media investment.
What You'll Do
Collaborate closely with our in-house Performance Marketing team to ensure brand media strategies complement initiatives through the funnel
Act as a trusted partner and in-house subject matter expert to the broader organization, providing thought leadership and education on all things media to the Uber team
What You'll Need
Demonstrated experience in digital and programmatic media buying
Experience with media measurement and reporting methodologies, including geo-holdouts, brand lift, attention and engagement metrics
Experience building and maintaining high-performing teams
Previous responsibility for managing large media budgets
Preferred Qualifications
* Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to .
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